Follow your favorite blogs!

Bloglovin' helps you follow the blogs you read by letting you know when they update.

Sign up »
Digital Marketing | Social Media | Online PR - The Future Buzz » Marketing and Public Relations
thefuturebuzz.com/category/marketing-public-relations
71
Adam Singer on media, marketing and PR
#19167 in All

7 Lessons Digital Marketers Can Learn from Martha Stewart

The following is a guest post by Future Buzz community memeber Matt Gratt. While many people see Martha Stewart as just another craft and cooking show host, she’s actually a brilliant marketer, found...

10 may 12

3 Creative Professionals Who Went Beyond The Resume

For many industries it’s a tough job market out there. Everyone knows this. Rather than complain about it, some enterprising individuals are using their creativity to stand out and get position...

09 may 12

Be Curious, Not Dismissive

I recall a situation in 2007 (while in the consulting space) when most businesses were barely scratching the surface with digital marketing. The story goes like this: one of my clients, a national br...

30 apr 12

Lessons From Blogging Less

For nearly 5 years now, I’ve written for The Future Buzz at a frequency of about 2-3 posts a week (and been publishing online for more than 8 years). I blog for the same reasons as one of my fa...

18 apr 12

Some Still Think Interruption Marketing Works

AdAge recently ran a story noting (some) young consumers switch media 27 times an hour, and brands must ‘step up their creative game’ to hold consumers attention. Both of these items are ...

10 apr 12

Be A Measurement Early Adopter: Learn Marketing Attribution

Together with Econsultancy, our team at Google Analytics has released some research today entitled: Marketing Attribution: Valuing the Customer Journey. It’s available for free here. What exactly is ...

03 apr 12

Social Media Measurement Finally Comes Of Age

There’s a huge elephant in the room for marketing and PR pros: many stop short at measuring KPIs (Key Performance Indicators) of their social marketing efforts, such as number of followers / fa...

20 mar 12

Doonesbury Wins Even If His Comic Isn’t On Dead Trees

A Doonesbury comic strip is being withheld from some US newspapers due to the content within it. Except, Doonesbury (and his message) wins even if the strip isn’t run on dead trees. Why? Everyo...

11 mar 12

Are You An Analytics Jedi, Apprentice Or Ostrich?

If you’re excited by data, you’re doing it right. Obviously I joined the Google Analytics team because I believe that statement (and am passionate about the product). But beyond that, I h...

05 mar 12

A Marketing Lesson From Cat Facts

A bit ago a fun texting prank went popular on Reddit called Cat Facts. It was then reposted enthusiastically, as viral images are, across platforms (the social web doesn’t happen in silos). Fut...

21 feb 12

Help End Wikipedia Ignorance

The following is a collaborative guest post from David King and Robert Lawton. If you’d like to contribute thinking here, please read the guidelines. Wikipedia has been called the most influential we...

14 feb 12

How To Build An Influencer Marketing Strategy

The following is a guest post from Future Buzz community member Amanda Maksymiw. If you’d like to contribute thinking here, please read the guidelines. So you want to build online buzz but aren...

09 feb 12

Get Content-Centric, Or Be Disrupted In Search And Social

My friend Gini Dietrich (who we featured in our latest digital marketing blogs list) recently published a post sharing 10 content ideas. But that’s not actually what I want to talk about today...

02 feb 12

The Forgotten Value Of Archival Content

The web (and marketers in particular) continue to obsess over real-time. It is put on a pedestal by many who fall victim to the trap that they have to see everything new, now or that is only way web ...

30 jan 12

With PR Pros Like This, Who Needs Amateurs?

The following is a guest post by Jonathan Rick. If you’d like to contribute thinking here, please read the guidelines. Chris Abraham recently published a case study on the “art of writing the perfect...

17 jan 12

12 Industry Leaders Share Advice For Marketers Starting Out In 2012

Surprisingly, a decent portion of this site’s community is made up of those new to the marketing and PR industry. I say surprisingly, as we tend to cover subjects from an insider perspective an...

03 jan 12

The App Fallacy

For many marketers, shiny object syndrome is a way of life. They just can’t help it, as they don’t have the focus to adopt and use technologies long term as part of a process. Instead, th...

28 dec 11

6 Thought-Provoking Comments From The Community (Dec, 2011)

Our community continues to improve posts here with their intelligent comments. For context to new subscribers, we’ve been sharing thoug ht-provoking comments back to all readers as an ongoing se...

26 dec 11

Content Formats Can’t Jump The Shark

There is no shortage of people discussing the topic of ‘if infographics are played out.’ Upon searching Google, there are more than 14K results for the phrase match “infographics ju...

21 dec 11

Learning From The Sports Industry Can Help You Win On Twitter

The following is a guest post by Paulina Singhapok. If you’d like to contribute thinking here, please read the guidelines. We sports fans all know how it is: Whether we’re celebrating a home run, yel...

14 dec 11

The Business Of Giving

The following is a guest post by Lynley Sides. If you’d like to contribute thinking here, please read the guidelines. Can companies boost their bottom lines by doing good during the holidays? Should ...

05 dec 11

PR Will Own Content Creation, But Needs To Overcome Challenges

Here at The Future Buzz we have long since promoted the notion that every company is a media company. We’ve also asserted that in such a world, PR should lead. Personally it’s one of the ...

01 dec 11

A College Degree Is Hardly A Guarantee

The New York Times recently ran a story titled The Dwindling Power of a College Degree. This is news to me as someone not quite 30, but at one point, according to The Times, a college degree apparent...

28 nov 11

When Your Social Media Marketing Is A Facade

Nothing frustrates me more than poorly executed or disingenuous marketing and PR efforts. That’s one of the reasons I’m motivated to blog: I’m irrationally committed to seeing brand...

21 nov 11

Your Brand’s Facebook Updates: Still (Mostly) Ignored

Previously we noted that your brand’s Facebook updates were pretty much ignored and poked a bit of fun at those who considered that a “shocker.” Well, more research continues to pr...

16 nov 11

Use Of Twitter (Or Any Social Platform) Is Not Black And White

Mathew Ingram at GigaOm recently (re) shared some data from PEW Research Center, and added his own commentary on how media companies are still “doing it wrong” on Twitter. While I agree w...

15 nov 11

Platform Agnostic Is Still The Smartest Web Strategy

With the launch of Google+ pages for businesses I can tell many brands (and marketing professionals) had the same reaction: seriously, another channel to manage? If you had that reaction too, I hate ...

10 nov 11

Save Your Gut For Food: Embrace Data-Driven Decision Making

The following is a guest post by Victor Echevarria. If you’d like to contribute thinking here, please read the guidelines. My gut is good for digesting food, telling me when I’ve eaten too much, and ...

09 nov 11

Social Media World Forum North America 2011: Review & Feedback

This week, I was in New York attending the 2nd Social Media World Forum North America. I attend and speak at many marketing and technology industry events throughout the year and a majority of my exp...

03 nov 11

The Art Of Inbound PR

As both a blogger and digital marketing professional I sit on both sides of the fence when it comes to PR. One example of this? Companies send me pitches and try to encourage me to talk about their b...

28 oct 11

You are no longer following . Undo?