Sometimes I can watch a film over, and over again. And i’m talking feature length – not short. Fashion Film is an odd one. Coming from a Brand perspective, it can be contrived, or transpa...
We’re on it. Get on it: Instagram – aquabyaqua
So, this collection is dedicated to a very dear friend of ours. Without delving too much into the back story, Ryan and I designed a wedding dress for her. On the day of the ceremony, she rocked it. R...
Our new gaff AKA Aqua HQ. Feels good to be home. L x
S/S12 The next phase. Forever in Electric Dreams. L x
January. The perfect time to escape. Tulum. The perfect place to escape to. So, Spring Summer 13 is almost finished. Fashion Week is almost upon us…and we are moving into a spanking new HQ. Out...
E is for Electric Dreams. S/S12 from Aqua. L x
Tattoo’s. I don’t have any. I’ve been back – forth. Forth and back. By definition – something which lasts a life time. Pfft. I can see how it can become addictive. When ...
Aqua embrasses PRINT next season. Lava baby. L x
Aqua’s A/W Campaign. Shot by Kate Bellm. Styled by Kimi O’Neil. Easily one of my favourite shoots. Total pain in the arse to organise. Gorgeous models. No attitudes. Lots of laughs. Amazi...
Varon Magazine. Shot by Nik Hartley. Styled by Hugo Lavin. Worn by Patrick O’Donnell. One of our fave boys. Aqua’s Reptile Sweater. Coming soon…
Looking back over fashion week. Seeing some old faces. Meeting some new. The dangerous expanses of cobbles flanked by Street Style photographers. (Think I was propped up all week.) Sunshine. Rain. Mo...
Aqua London is offering 30% discount, both in store and online from tomorrow in association with Vogues Fashion Night Out. Beak Street London, and Fouberts Place. Enjoy – L x
Our current project – The Winter Lookbook, this season takes on a new guise. Producing something that reflects the mood of the collection without alienation can often be a challenge. Aqua has a...
After copious amounts of Red Bull, we made it from the Press Day – to the Press Party. By this point I was vibrating, literally. Concrete had been pimped out courtesy of Alun Davis who transfor...
This weekend we shot Aqua’s first fashion film, which is nameless to date. As with anything, there are various components that make for either a successful, or unsuccessful project. The aforeme...
It’s been a long emotional journey. Tomorrow, Aqua’s first mans standalone store opens it’s doors with a brand new collection. We’ve been working on this for 6 months. It̵...
Winter 2011. Natural Born Killers. L x
So here we are. 12 months on. Wow. It’s been a whirlwind year. Having a bash, a gathering of sorts – to celebrate the fact. This kind of thing really makes you realise who the ones are th...
So, I know. It’s been a while. I have excuses for my absence, I really do. No bank holiday breaks for us, oh no. No rest for the, erm…wicked? On monday, we shot our first womens fashion f...
Ella Dror PR Press Day. Introducing Aqua Man to the Fashion Press, alongside Piers Atkinson, Craig Lawrence and Noki. Then Bungalow 8. Roll on June. L x
Beautiful Barca. L x
Beak Street. Coming soon. L x
Into China. L x
Almost over… L x
Fresh mango bought from the side of the road. Snazzy lifts, Little Donkey. Absolutely no cats knocking around (as Ryan pointed out.) Exhausted. DM Day tomorrow. L x
Half way through our week in Hong Kong. Ate at my first outdoor ‘restaurant’. Word of the day: Ostentatious. Smell of the day: REAL Cappuccino. Highlight of the day: Empty MTR, oh and Bra...
I fall in and out of love with this place every 15 minutes. The architecture, the taxi drivers, the smells, the tick tick tick of the crossing, the tick tick tick of the escalator, the food, the shop...
It’s always a suprise; the things you come across at the fabric markets. If the dog was for sale, it would have been mine. (for you Jules!) My hand luggage is definitely man enough to take it. ...
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