If you’ve read anything from Jim Collins, most notably the author of Good to Great, you know about the hedgehog. The hedgehog, in business, is that thing your business can be the best at…...
One of the benefits of traveling around the world doing content marketing speeches is being able to talk to marketers first hand about their content challenges. Just in the last 45 days, I’ve d...
I have always believed that a focus on truly unique and incredibly relevant content, shared in the right channels with the right customers and prospects, was the core to most corporate content market...
I had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). In one of our breakout sessions, Jeanne brok...
You’ve done it. You’ve developed why you need the content, created and vetted the buyer personas, and identified the buying stages where this essential content will have impact on the bus...
In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and examples are hard to find. That said, I was able to find a numb...
I’ve had the distinct pleasure of knowing Lee Odden for more than four years now. I first started following his blog back in 2007/2008 when we launched the Junta42 Top Content Marketing blogs. ...
Today is the 65th anniversary (April 15th, 1947) of Jackie Robinson breaking the color barrier in professional baseball. In his honor, EVERY major league baseball player will be wearing (the now reti...
Last month we talked about public speaking and presenting tips for business and professional speakers. The response to this post was excellent, but I received a number of comments from corporate eve...
My youngest son Adam experiencing the Apple Store for the very first time. After going on the road for a workshop or a presentation, I usually check out of the hotel and cab it to the airport, trying...
According to the myriad of small business success studies, it seems that about 50% of startups fail after five years in business. Well, it’s nice to be on the right side of that statistic! It&#...
So, I haven’t talked about Content Marketing World 2012 at all since we announced the dates back in November. It’s been a struggle. Since we have just a few days left until our early bird...
If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch. Eric Fehrnstrom, one of Mitt Romney’s senior ...
Napoleon Hill’s classic Think and Grow Rich was first published back in 1937. Now, in its 75th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable, even today. ...
During Jay Baer’s and my SXSW presentation, we had a number of questions about selling content marketing into the organization and to senior executives. Most of the questions revolved around my...
This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast. Since 2007, I’ve presented well over 300 times in-person or onlin...
NOTE: There have been a few articles recently (one on content marketing hype and one on the term ”content marketing” in particular) that motivated me to write this post. In the Beginning,...
Okay…I get it. Infographics are in. Especially ones for content marketing and social media. As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I ...
Content marketing is not new. Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent a...
In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but g...
The Furrow Magazine from John Deere – 1931 Content marketing is not easy. Over the past twelve months, we’ve been noticing a few differences in what separates those organizations w...
I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit. Every conference we run into each other at, Chris pulls me aside and says, “Joe, here we ar...
So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million to promote their brand in front of 111 million viewers. Fo...
The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Simply put: Lethal Generosity is the concept that the most generous members of any social media company ...
It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand. Since there are so m...
You’d have to be living in a cave not to be aware of the now historic McDonald’s Twitter campaign launched a few days ago. If you’ve been out of it for a while, here’s the Cli...
If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings, selling over 15 million iPads during the quarter. This is a 111% increase f...
Joshua with his LEGO bricks at age Six As many of you regular readers know, my oldest son Joshua was diagnosed with autism at two years of age (Joshua is now 10). At the age of three, he could barely...
There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs Focusing on the wro...
Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca Lieb, Analyst for Altimeter. During the Q&A session, Joe ...
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