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Bigstar Content Blog
www.bigstarcontent.co.uk/blog
10
Content is still at the heart of everything we do but I wanted a new name and a new look to reflect the fact that our services are now much broader than copywriting. It’s my belief that content has become the single most important element of Internet marketing and that’s become apparent in additional services we’ve been asked for by our clients.
#120230 in All , #37 in Social media

The artist aspect of the copywriter

Is the life of the copywriter all sales formulas and targets? Not so says our copywriter. Artistic creation is needed as well if you want to keep a readers interest.

2 days ago

How would you like to learn web copywriting in a day?

Get practical tips and learn techniques for getting your web copywriting selling the way you (and your customers) want it to.

21 may 12

Use SEO copywriting to improve team pages

SEO copywriting techniques help get team pages contributing to website traffic by focussing the writing on something other than the CVs of the people.

14 may 12

Why your mum/spouse/friend might be a poor judge of copywriting

You paid a pro copywriter to create some great sales copy for your business, now you want some outside input. Who do you turn to? Find out why someone close to you might be the wrong choice.

07 may 12

Get your copywriter into bed with your customers

What keeps your customers awake at night and how your product can help them is great emotional food for copywriters.

30 apr 12

The copywriter’s paradox: short copy takes longer

The gift of the copywriter is the ability to take a lot of information and pack it down into a small space. However, this gift also requires something in return: Time.

23 apr 12

Focus! Stop being a generic web copywriter

Just because many audience segments visit a website doesnt mean the web copywriting has to be generic! It is possible to speak separately to each segment all on the same page.

16 apr 12

Why copywriters must get comfortable with negativity

New copywriters are told to avoid negatives and focus on positives in their writing. Yet, some of the best attention-grabbing techniques are completely negative.

09 apr 12

2 sure-fire editing techniques every web copywriter must know

Whether youre a lone web copywriter or part of a larger team, these techniques will help you improve the quality and the tone of your copywriting.

02 apr 12

Is your web copywriter faking it?

If your web copywriter lacks real experience with the product or service, theyre really just faking it.

26 mar 12

Are you taking advantage of headline formulas used by pro copywriters?

Copywriters have spent years refining the winning formulas for headlines. Learn what two of them are and why they work.

19 mar 12

Hyperlink tips from a web copywriter

Write better links with these tips from our web copywriter.

12 mar 12

When should a web copywriter get involved on the project?

Do you call a web copywriter at the last minute or before you begin web design? We have a view on that.

07 mar 12

Copywriter tools: 3 smart ways to use Google search for writing

Learn about the Google search features a copywriter can use to speed up the writing process.

05 mar 12

Why playing chess is good for a copywriter

Playing chess is a great way to exercise your copywriter mind and develop valuable skills to boost your career.

02 mar 12

Selling versus hype – a copywriter perspective

A copywriter perspective on marketing hype and how todays sales copy must put the customer first.

29 feb 12

Is your copywriter a lover or a fighter?

There is a better way for your copywriter to handle your prospects; do you know which it is?

27 feb 12

Every UK copywriter needs to know the CAP Code

If you are a UK copywriter, then you need to understand the rules for advertising set out by the Advertising Standards Authority.

24 feb 12

The lessons that Adele can offer a copywriter

There are lessons in the success of Adele that every copywriter should pay attention to.

22 feb 12

Is your copywriting proving futile? Here’s your rescue guide

As a copywriter, sometimes no matter how hard you try its difficult to engage with an audience. Here are five copywriting tips for getting closer to your readers.

21 feb 12

How copywriter techniques improve your creative writing

The techniques that a copywriter uses to generate ideas are a great way to spark your creative writing too.

20 feb 12

3 easy ways a copywriter can tune-up your marketing

Using a copywriter is the most cost-effective way to breathe new life into your brand.

13 feb 12

Psst! Want to know the #1 SEO copywriter secret?

Find out what your SEO copywriter should know about getting better search traffic.

10 feb 12

Advice to help you be a better copywriter

Not all copywriter wisdom comes from copywriters themselves.

09 feb 12

How to choose the right copywriter

We know what its like to choose a copywriter because we work with a network of them. Find out we go about choosing a good copywriter.

06 feb 12

3 copywriter techniques for creativity

Where do the ideas come from when youre a copywriter? Find out how we find inspiration every day.

03 feb 12

Copywriter advice for the DIY crowd

If you want be the copywriter on your next project, here are some tips.

01 feb 12

A copywriter with purpose

Learn from the great copywriter David Ogilvy the secrets of what it takes to write winning words.

30 jan 12

Copywriter wanted! Why your designer needs a partner

A copywriter is a designers best friend. Find out why copywriters and designers need to work together from the start.

27 jan 12

It’s not me! The voice of a copywriter

A copywriter should be able to pick a voice that isnt their own; especially the right one for the brand.

25 jan 12

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