Pick Strawberries Day

Today is Pick Strawberries Day! Commemorate this special day with Hello Kitty's superhero alter ego – Ichigoman! Ichigo Pick!

Happy Birthday Umeya Zakkaten!

Happy Birthday Umeya Zakkaten!

Congrats Class of 2013!

Love a Tree Day

Give a tree a big ol' hug, it's Love a Tree Day!

Sanrio Character Ranking Contest

It's time to vote in this year's Sanrio Character Ranking Contest! Drop by a participating Sanrio Boutique store now until June 15th to cast your vote for your favorite character. Click here to...

Hello Blik Sweepstakes

Want to see your special message posted on Hello Kitty's Instagram to one of your Instagram friends? Want to win a sweet Hello Kitty wall graphic from our pals at BLIK? Of course you do! To enter,...

‘Hoppy’ Frog Jumping Day

Get out of your seats and jump around, today is Frog Jumping Day!

Happy Birthday Tuxedosam

It's also Tuxedosam's Birthday! Happy Birthday to you!

Happy Mother’s Day

Happy Mother's day to Mamas everywhere!

Happy Birthday Chococat

Happy Birthday Chococat!

Hello Nahla!

Check out little Nahla being picked up from school by her papa, Gabriel Aubry. Nice lunch bag! (Image via Celebrity Baby Scoop)

Hello Kitty Kawaii

Keep it kawaii with Hello Kitty! This fun collection celebrates Japanese street fashion and features Hello kitty dresses up in five different funky styles.

Fun in the Sun

Say hello to the sunshine with Hello Kitty and Build-A-Bear Workshop! This sporty plush is ready for some fun in the sun and is available nationwide at a Build-A-Bear Workshop near you.

Moms Love Cute Things Too!

Mother's Day is just around the corner, are you ready? Here are some cute gift ideas that are almost as sweet as she is! This embossed Hello Kitty handbag by Loungefly in Titanium is steel-ing our...

Happy Birthday Minna No Tabo

Happy Birthday Minna no Tabo!

Free Comic Book Day

Did you know that today is Free Comic Book Day? Celebrate by visiting your friendly neighborhood comic book store! While you're there, pick up a comic book sampler by our pals at Viz Media. Viz...

Happy Birthday Dear Daniel

Happy Birthday to you Dear Daniel!

Hello Kitty for Pets

Rain or shine, this new line of Hello Kitty pet products at Target is perfect for your pup in any weather! Find the supercute collection now at select Target locations!

Sanrio Leggings at Hot Topic

Purin, Hangyodon and Pippo, oh my! Can you spot your favorite Sanrio character? Find these supercute all-over print leggings at a Hot Topic store near you or at HotTopic.com.

13 Million Friends

Yay!!! Over 13 million friends on Facebook! Thanks for the ♥ As Hello Kitty always says, "you can never have too many friends!" Follow Hello Kitty on Facebook at www.facebook.com/HelloKitty

Spotted at Coachella

Hello Kitty sighting at Coachella, with Paris and Nicky Hilton. Cute phone case, Nicky!

Hello Kitty Fun Fashion Frames

Make a bold statement with Hello Kitty fashion glasses. These supercute specs are the perfect way to bring together your outfit or a low maintenance way to create one! Available now at Sanrio.com...

Total Eclipse of Badtz-Maru

Did you see the full moon and partial eclipse yesterday?

Fill the Air with Smiles

Glittering star flowers with their heavenly aroma, fill the air with smiles. Your home is will also be filled with smiles with the Little Twin Stars! This sweet collection features a fun floral...

Pen Pals

Keep in touch with all your pens and pencils with supercute pen pouches! Your writing instruments will never be lonely – each pouch comes with a sweet buddy mini pouch for added storage and...

National Picnic Day

Celebrate National Picnic Day today – eating outside is extra tasty!

Happy Earth Day

Today is Earth Day – an annual event that is intended to inspire awareness and appreciation for the planet's ecosystem! Here are some easy things you can do every day to help make this planet a...

Paranormal-Maru

Hmmm… what's this? Paranormal activity???

Hello Kitty Red Ribbon

Keep it classic with Hello Kitty. This adorable comic print collection highlights Hello Kitty's iconic bow – love! Now available at Sanrio.com and select Sanrio Boutique stores!

Suitcase Sweepstakes Winner

Congrats Rachelle Jones, you're the winner of a Hello Kitty suitcase filled with goodies! Thanks to everyone that entered by signing up for email alerts at Sanrio.com on Facebook. Stay tuned for...