Come over to SOTO tomorrow night for some drinks and some finger good. It will be great weather, so come on over!
We have received the Nike Air Epic Vintage QS Pack. First released in 1985, the sneaker returns this season in two classic colorways. Nike gave them a real vintage treatment, both on the mid sole and...
This week we received two new styles that we designed with Mark McNairy. Both are new to Soto and we have never had before – the Apron Tassel Loafer in navy suede with bright yellow outer sole ...
Monsieur Lacenaire is always up for a surprise. Last season their knitted varsity jackets and this season the present the Sheep Invaders. Inspired by the iconic Space Invaders game they present a nic...
We are excited to announce a little friends and family event this coming Friday at Soto. Newly launched brand ekn Footwear has worked with singer Max Herre on an exclusive Desert Boot style collabora...
We like it classic, but we do not like it boring and that is best shown in this new piece from Penfield that we just received at Soto. The Vassan is one of the most popular silhouettes of the brand &...
This week we launched the new Patrick Ervell Spring/Summer 2012 Collection in store and online. Beautiful new shirts, light weight summer jackets and rugby shirts from the New York designer. You can ...
We are really excited to announce that SOTO is now carrying the Saturdays Surf NYC line. We received t-shirts, hoodies, crewneck sweaters, shorts and of course board shorts from the city surfers. You...
Photography: Terry Richardson
The new Velour Spring/Summer 2012 Collection has arrived in store and will soon make its way online. Here is a first look at what you can expect. Its colorful, its fun and its perfect for the summer ...
Here is one of our favorite pieces from the new Our Legacy Spring/Summer 2012 Collection. We love the 1950s Indigo Shirt with a Hawaiian print all over. It is your classic OL shirt, with a not so cla...
The Adam Kimmel x Carhartt USA collection has once again landed at Soto. We got in t-shirts, blazers and jackets. The New York designer brings interesting colors and styles to the heritage workwear b...
This week we launched the limited edition Acne Camo Capsule Collection at Soto. The line is exclusive to our store in Germany and consists of a special M-65 style military jacket, shorts, shirt and w...
Today we are happy to report that parts of the new Norse Projects Spring/Summer 2012 Collection have arrived in the online store. While there is a lot more to come, a few really strong pieces are alr...
The lovely Vashtie, downtown girl number one, wearing the new Supreme x Kate Moss tee. (Via HS)
From the Our Legacy Spring/Summer 2012 Collection we have received some great shirts. A nice light check, and several blue tones. They all come in different materials, some are extremely light weight...
Our first Common Projects delivery is now in the online store. We received the classic low top in white leather and a mixed grey suede/white leather version. Both super clean. Furthermore we also got...
The new Norse Projects Spring/Summer 2012 Collection has arrived in store and will be available online in the next week. Great tees, sweaters, knitwear, chinos, shirts and also accessories are in the...
We love Scott Sternberg’s lookbooks for Band of Outsiders. Here is the new Spring/Summer 2012 Lookbook, starring pop artist Ed Ruscha. The new BOO line should be arriving at SOTO in the coming ...
Paris – We’re about to finish our order round for FW12 and did quite some traveling for you guys: Florence, Paris, Berlin, Copenhagen and one or the other city is still on our list. We...
Today Han released their new film to introduce their Spring/Summer 2012 Collection. Check it out here above. We have already received first pieces from the new line, including denim, denim shorts, pa...
Today our 50% online sale has started. Still lots of fantastic pieces can found in there, you just have to dig a little bit. CHECK IT OUT HERE.
New online is the Spring/Summer 2012 Thom Browne Black Pebble Wingtip Shoe. A classic TB look, yet with a newly updated tricolor outersole. Start the summer in true style! The shoes are now available...
Fashion week is upon us again and we cannot wait to welcome you all in our store this week. Make sure to pass by, say hello, check out the new Spring/Summer 2012 Collections that have in part already...
This season we welcome Japanese brand nanamica to our store. We are super excited to offer the technical garments and accessories by the brand. As part of the first delivery we present a set of camou...
Look what we just got in – as part of our most recent delivery from Mark McNairy we present the Digicamo Longwing Brogues. We wanted to do something both bold, but easy to wear this time, so we...
Next week Berlin Fashion Week, Bread & Butter, Seek, Capsule and everything else is upon us again. The European fashion world reunites in Berlin and we are looking forward to welcome all of you i...
The end of the Fall/Winter season has come and new Spring/Summer 2012 goods are coming into the store on a weekly basis already. That means, it’s sales time. We still have some great product fr...
We had our first Soto Christmas dinner just before Christmas to celebrate our small team and show appreciation. Everybody throws so much effort and work in there that we sometimes forget to take a br...
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