I couldnt help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and d...
Last year on a trip back to the US from South Africa, I picked up a magazine about a topic I knew very little about. It is of the common tricks I use to learn about different industries outside of th...
When it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities. Behavioural economics, the field of econ...
A few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited to wake me up. It wasnt so much about my birthday, unfortunately, as it w...
Every year at the start of the new year there is something that most of us do without realizing it. It is related to making new years resolutions, but it is more about sequencing your long term goals...
Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one. It is not hard to believe if we ju...
Despite how it might seem, this is not another post about how you can create a more “green” business. Being green is a great business practice, and has the side benefit of helping your small business...
The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening up the ability for the creation of new suffixes that com...
No one writes a business book about leadership to help hungry children. Leadership, we usually read, is about having a grand vision. It is about the touchdown pass. No one wants to hear about the mon...
"3D Catalog" is a phrase you will see in a few articles about the retail industry these days. Unfortunately, its not a cool new interactive augmented reality thing. This is a term that descri...
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sou...
Before I ever wrote my first book, I had always heard a few things about the process of writing. The most common was that the experience is kind of like digging yourself into a hole. You "hide&#...
There are several kinds of trees in the Australian outback that need fire in order to survive. The seeds of these trees won’t germinate unless the outer shell of the seeds are burned off by a bush fi...
Imagine youre the marketing team at the Audubon Society, a group that has been around for nearly a century and your mission for that time has been to promote better man-bird relations -- how would yo...
There is a relatively fancy term and acronym given to all the work that many large organizations do to combat many types of social causes. CSR – or Corporate Social Responsibility – is an umbrella ...
There are generally two kinds of businesses, the ones who are afraid of haters and the ones who arent. A hater is pretty easy to spot - someone who is disgruntled enough to actively turn to every ave...
A few weeks ago I was asked an interesting question about what inspires me. As I thought about my answer, I realized that for me it isnt a person but rather an action that I find most inspirational....
Several years ago I had the accidental good fortune to sit next to a flight attendant on a coast to coast flight as she was hitching a ride home. As we chatted, she mentioned that she far preferred w...
I actively hate cauliflower. In marketing terms, you could call me a brand dectractor ... as I am generally pretty vocal about my dislike of the sweat-sock-smelling-mush-flavo red vegetable. Hate is o...
I have always had a mixed relationship with Apu. The long standing joke in many South Asian communities was that he was really our first and most recognizable movie star. Still, he was a caricature o...
How many times have you heard that being successful in using social media is all about engagement? I hate to be the bearer of bad news, but it isnt. For a consumer that is going on Twitter to complai...
UPDATE: This process did not go so well for me and I am going to try to revert my page back to a profile. Read my update at the end of this post for why I dont recommend for individuals to do this. ...
It is natural to worry about being fair. When you have current customers and are trying to create promotions to lure in new customers, the last thing you want is for those people or organizations th...
One of the most legendary stories about Zappos famed culture of customer service above all else is their longstanding business practice of paying people to quit. It is a perfect example of the power ...
In 1932 the Carnegie Foundation gave a grant to a Professor at Washington State University to develop the design for the ultimate keyboard. They had good reason to try – as study after study showed t...
A bad online registration form online has sadly become as American as apple pie. The vast majority of them collect useless information, present an annoying barrier to engagement and generally are rev...
There is a new travel website called Hipmunk that has an interesting philosophy about searching for the best flight deal online. Instead of showing you every flight combination that could save you an...
Let me tell you a secret I dont often share: I have a magic social media button. This button has only one special power: when I press it, I can immediately give you a million fans, followers or frien...
Let’s not pretend you don’t know what this post is going to be about. Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some...
I am not usually a fan of curse words. As a Dad with two young boys, Ive especially become very conscious of them as I try desperately to help my oldest make it to his seventh birthday without trying...
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