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Search Engine Land: News About Search Engines & Search Marketing
searchengineland.com
26
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.
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SearchCap: The Day In Search, May 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Ways Conversion Takes Market Share Like Candy From A Baby Th...

4 h ago

5 Ways Conversion Takes Market Share Like Candy From A Baby

They are out there, and they are not nice. They seek to take food from the mouths of your children and to put your career at risk. They are your online competitors, and they won’t think twice a...

4 h ago

Are Facebook Pages Getting Less Traffic From Google & Bing?

This January Google launched “Search Plus Your World (SPYW),” a service that drastically customized search results based on social connections while bolstering visibility of Google+ produ...

5 h ago

4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topi...

7 h ago

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

I was shocked by the widespread, deeply negative reaction to the introductory paragraph of my column last month, in which I described beginning every interview with a math problem. The response is pr...

7 h ago

7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting

Value, like beauty, is usually in the eye of the beholder. In online advertising, the relative value of various campaign metrics has been subject to much debate. For brand marketers, well-designed ba...

9 h ago

Peter Carl Fabergé Google Egg Logo

Google has a special logo on their home page today for Peter Carl Fabergé, a Russian Jewelry artist, know for creating easter eggs made of jewels, gems and high-end metals. These eggs were known as F...

10 h ago

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google ...

12 h ago

Google Says Knowledge Graph Has Led To More Searches

Searches are up in the two weeks since Google launched Knowledge Graph, its database of facts that adds context to a variety of search results. Although the company didn’t share specific number...

13 h ago

SearchCap: The Day In Search, May 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin Update 1.1 No matter that it’s l...

1 day ago

How To Panic-Proof Your Link Campaign

All too often, I get a fair amount of frantic emails from people who are seeing a dropoff in rankings and/or traffic after the latest algorithmic update and are looking for help or just a second opin...

1 day ago

Is It Possible To Benchmark Country Against Country In Multinational Search Campaigns?

No. That is to say, no method of comparing country to country statistics fairly and accurately really exists. Thank you for reading this article and I hope you have a good day. Now, don’t tell ...

1 day ago

Why Enterprise SEO Shouldn’t Focus Solely On Keywords

I’ve got a joke for ya: What has 250,000 URLs, a content team of 15 people and three target keywords? Your website. I understand SEO’s keyword obsession. It’s hard to let go, and a nice, high ranking...

1 day ago

iAcquire: We’re Abandoning Paid Links

Last week, iAcquire found itself accused of purchasing links for clients. Google seemed convinced, banning iAcquire from its index. Now, iAcquire says that it will no longer purchase links for new cl...

1 day ago

SPONSOR MESSAGE: Staying On Course with SEO Site Audits- eSolutions Spotlight

How does one manage the day-to-day health of the site’s performance while mapping a course to even greater treasures? Check out Rio SEO’s most recent e-solutions spotlight article to lear...

1 day ago

First Report Of Google Penguin Recovery

The Google Penguin update first touched down on April 24th and many webmasters that were hit by this update were frantically making changes to their web site in anticipation for a Penguin refresh. Th...

1 day ago

Google’s New Stance On Negative SEO: “Works Hard To Prevent” It

Google’s admitted the possibility of “negative SEO” for years. But in the wake of the Penguin Update, some have claimed it’s now easier than ever. Does a new change by Google in its help pages acknow...

1 day ago

To: Google Founders, From: Advertisers, RE: AdWords Rotation & Other Flaws Need Fixing

Last week, my colleague and fellow columnist, Brad Geddes outlined 8 Features Advertisers Really Need from Google AdWords and I couldn’t agree more with the points he brought up. Back in December, I ...

1 day ago

Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites

In his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line “you never know better than your users what content they want” to...

1 day ago

Can Local Businesses Jump On The Pinterest Train?

It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy. For the past few years, ma...

1 day ago

Connect with Your Community – Get an SMX Advanced Network Pass for June 5-6

The most talented marketers in the business will attend Search Marketing Expo – SMX Advanced. Conference tickets are sold out, but you can still participate. Keep reading to find out how, and join us...

1 day ago

Google Releases Penguin Update 1.1

No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Let&...

4 days ago

Microsoft: Yes, We Do Send Takedown Requests To Bing, Too

Microsoft says it does send copyright-related takedown requests to its own search engine, Bing, in addition to the multitude of requests that it sends to Google. This comes on the heels of yesterday&...

5 days ago

SearchCap: The Day In Search, May 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: iAcquire Banned From Google After Link Buying Allegations The ...

5 days ago

Search In Pics: SEO LEGO, Facebook Cooler & A Happy SEO

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what t...

5 days ago

Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011

Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. One telling stat the company revealed in a blog post today: 134 million. That’s how...

5 days ago

Microsoft Integrates More Nokia “Infrastructure” (Traffic, Geocoding) Into Bing Maps

Slowly Bing is handing over more of its mapping “back end” functions to Nokia, as part of the deal that brought the two together for the Lumia-Windows Phone partnership. Yesterday Microso...

5 days ago

What Trademark Search Data Can Reveal About User Behavior

I can’t count the number of times I’ve been challenged by advertisers on the topic of trademark search. The question is simple: why “waste” money buying traffic on trademark keywords when it is clear...

5 days ago

iAcquire Banned From Google After Link Buying Allegations

The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was cited as the agency behind Dun &...

6 days ago

SearchCap: The Day In Search, May 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Asked To Take Down Over 1.2 Million URLs Last Month Fro...

6 days ago

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