I cant get over these amazing photos from Kelly Framel [theglamourai.com] and Jamie Beck, photographer [frommetoyou.com] of the girls trip to Morocco. Visually breathtaking! On [Day 1] Kelly wor...
Immediately want to escape to this not-so-secret garden in Milan. Find out more on the installation by Zaha Hadid & Paola Navone, here.
[ On Nicole ~ J.Crew Army Jacket/ Primary Leopard Tee / Primary Clutch ][ On Cleo ~ Primary Aqua Tux, Current Elliott Tee, Primary Fringe Skirt, Alexander Wang bag, Zara Sandals ] [ Rag and Bone...
The inaugural edition of Frieze New York was described as "less grit, more gloss" and it certainly didnt disappoint! Held on Randall island with access by ferry boat, the white tent designed ...
quintessential young new york. christina hangn out in easy denim vest, primary white tenni dress and frye satchel [ photo from christinas blog ~ check it out here! ]
Dying over this perfect spring weather. Todays recipe was silky pants and a pop of color, work-appropriate enough for this afternoons design meeting. Wearing primary tux blazer in aqua [wh...
Our new spring/summer Tux blazer is a total future classic design here at Primary. We made Kelly of The Glamourai, and Christina of Trop Rouge custom ones in polka dot ~ and have 3 more co...
Sharing this fabulous photo of Natalie off Duty lounging around in our cobalt split tank, from THIS insane shoot! styled, art directed, and produced by the multi-talented Kel...
How ridiculous is this "behind the scenes" shot!??! The perfect face à la Jennifer Nam A shoot full of surprises ~ but lots of fun. Christina is as adorable as she looks! Of co...
Perfect basics back in stock. Tux blazers / silk tops / and the fringe skirt (THE perfect dancing skirt) in limited quantities!
So excited to finally be moving into a spring wardrobe! Our collection is now arriving in [stores] and [online]!!Check [HERE] to view new arrivals & see our eshop exclusives
Excited to be shooting with the beautiful Christina Caradona [of Trop Rouge] tomorrow, were finally updating the shop with the bulk of the spring/summer collection!! Thank you all, for the ...
[ Primary Zip Dress // Primary Tenni Dress and Grey Python Clutch // Primary B Tee ]>>> Spring/Summer colle ction items are being added to the shop!!...
[photos by Jeremy James for TheGlamourai.com]Our metallic tweed "Masik" pant on TheGlamourai.com today!>>> Find them, HERE <<<
Were making room for SPRING items in our eshop, with a final discount of Fall 2011 to our Blog Readers!! Some styles have only a few pieces left, so if you loved this collection, its your last chance...
Weve just re-stocked our favorite primary red, python clutch! >>>>& nbsp;Check em all here! <<&l t;<
Totally the last to join but SO in LOVE with Instagram! Heres our last week of photos >>>>> follow us HERE (primary_new york)
Finally sharing our new images for the FW12 collection!! although they have already been up on our newly designed website, and the glamourai. I went in a total bladerunner/gattaca...
[ kelly wearstler jacket, primary new york blouse, amanda joy bag ]Kelly Framels golden earth tones and layers of textured prints were a major standout during #NYFW, this primary blouse is still...
Our first flash sale has begun, with FW11 items. check em here: >>>> volts.com <<& lt;<[ Images; Greg Kessler for Primary ]
little peak at our new season! So happy with this collection, of course had to make a few extras of the new Moet leather skirt (center) which has already become a weekend staple. Special thanks...
Sundays inspiration.. THe Shining editorial, still running with the "drive" vibe/current muses [photo from http://stylebykling.nowmanifes t.com]/m/m paris posters considering for new studio fu...
>>> A reason, other than Ryan Gosling to watch Drive! <<<
A little peak at my instagrams from Wednesdays FW12 shoot ~ so crazy about this collection! We died when the model fit into Kellys thigh-high zip Chanel boots ~ had SO much fun with the styling! Full...
Shooting the new Fall/Winter 2012 collection tomorrow! Heres our lookbook + editorial direction for makeup...
We just cant help it! Shes on REPEAT!! >>>>
>>> Leslie Ventura! This Clutch is yours! Please email info@primaryny.com with your shipping address <<<<I couldnt believe her comment;"The snakeskin clutch in purple would g...
[ Christina in our prime leopard tank + purple clutch ]Were starting 2012 by giving away a purple snakeskin clutch!! Hosted by our Muse/Rockstar Blogger Christina of Trop Rouge; s...
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