Emily and Rachel We are really excited to welcome Emily Rosser and Rachel Drobner to our LOFT22creative & MUSE magazine family. Both of these girls are from the east coast and one is on her way t...
Click to view slideshow. One Night Photo Exhibition at the Hole – SELF EVIDENT TRUTHS by iO Tillett Wright. Hosted by our favorites: Terence Koh, Venus X, Slava Mogutin, and James Lecesne with ...
Click to view slideshow. Have a wonderful and safe Memorial day weekend from the LOFT22 team…and pray for sun!!! photography by Tim Barber
Click to view slideshow. Can you guess where we are? Closed since 2009, this establishment will finally open its doors again. We enjoyed our time at friends and family night where we were able to cho...
Click to view slideshow. Last night, I got the opportunity to see Stylesight‘s SVP in trend analysis, Sharon Graubard speak about F/W 13 women’s Runway Roadmap at their NY headquarters. I...
Click to view slideshow. Yesterday, I had the opportunity to attend a seminar on ‘Brand Recognition vs. Killer Content’ as part of New York City’s Internet Week. The conference consisted of five pane...
Click to view slideshow. For the past two days, we got the opportunity to attend the Stylesight LUXEPACK trade show, which is geared towards cosmetic, beauty, fine foods, and beverage packaging. As a...
Click to view slideshow. We have been noticing a recent theme with space exploration lately, first with our involvement with MUSE magazine’s astronaut shoot with Marina Abramovic and now with T...
Click to view slideshow. Today Marina Abramovic celebrated the announcement of the future Marina Abramovic Institute in Hudson, NY at a press conference at MoMA PS1. Her reasoning for the Hudson loca...
Click to view slideshow. We were pleased to visit the first ever New York Frieze Art Fair in Randall’s Island on Sunday. Over 180 galleries were represented under a beautiful, translucent tent ...
Click to view slideshow. We found him! After months of trying to figure out – “who is the artist that made our door so pretty?” – we finally discover the man behind the mix of...
Click to view slideshow. Excited to have LOFT22creative and Alexis Maida featured on LOOKBOOKS.com! Often in New York one hears about these power couples who work together, play together and burn out...
Click to view slideshow. Last night was the closing reception for “Elsa” at MILK Gallery. Photographer Guy Aroch, a frequent contributor for MUSE magazine, photographed Swedish model Elsa...
Click to view slideshow. We are so thrilled to launch a new site for Vornado – 1290 Avenue of the Americas. This site was a challenge because we needed to organize all of the necessary content ...
Magnolia trees in full bloom in Gramercy Park…welcome Spring!
Click to view slideshow. We are thrilled that the Augden F/W12 lookbook is featured on Refinery29 today! We already posted about the entire photo shoot here. Such a wonderful project from start to fi...
Becky in grey dress doing "the cry baby" at a wedding... Hearing “Hey ya’ll” each morning is not normal in a NY office, but Becky brings the Southern charm that brightens ...
Click to view slideshow. Yesterday, we had the privilege of working with Marina Abramovic all day on set! It was amazing – can’t share details now, but I can share the images we took in h...
It was fascinating to do some research on the background and history of one of our favorite clients, Furla. The company was built with an entrepreneurial spirit and a very strong family base. It al...
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Click to view slideshow. Good design is: Is innovative - The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovati...
For MUSE #29, I interviewed Carol Lim and Humberto Leon, the creators and owners of Opening Ceremony and the new creative directors of Kenzo. Here is an intro to them from the interview: THE EXISTIN...
written by Madelaine Coyle I recently took a trip to Reykjavik, Iceland. The northern most capital in the world is not only strikingly majestic, but offers a bewitching combo of village innocence an...
For our launch issue of MISTER MUSE, I had the pleasure of working with James Franco and interviewing him for our cover story. He is a very interesting artist – more of a renaissance man than s...
For MUSE #29, I was honored to interview Barney Rosset as a feature for our Independents section. It was an amazing opportunity to delve into the world of a master in the literary field. His life and...
Click to view slideshow. photos: LOFT22 & NY Magazine We love supporting our clients, so we were thrilled to be able to attend the Milly Fall & Winter 2012 fashion show! Naturally, some of th...
written by Madelaine Coyle Click to view slideshow. BENETTON SPRING/SUMMER 2012 WINDOWS We recently had the pleasure to work with Benetton on their Spring/Summer 5th Avenue Windows. The Goal?…....
written by Bettina Bati Salvatore Ferragamo had one of the most intriguing stories I’ve researched in awhile. What really stood out to me was that he was only 9 years old when he made his firs...
Click to view slideshow. We are thrilled to have just finished working with Franceska Earls on the Augden Fall & Winter 2012 collection! We organized a fabulous team for the photo shoot – T...
The profound label, Lanvin was founded in 1889. Jeanne Lanvin started designing amazing dresses for her daughter. By word of mouth and the site of her daughter’s amazing dresses – women...
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