Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you tr...
There’s no question about the value of getting more tweets to get more exposure for you and your site…but now there is evidence that tweets (including retweets) actually impact your rankings. The res...
When you go on Facebook, you may commonly see the same people always get on the top of your news feed. You may think, “Why is this? Are they just lucky? Is it because they have more friends than ever...
Optimizing a website for sales can be complex if you offer software as a service. The sales cycle tends to be longer because prospects may visit your site several times before they contact you or sig...
Getting that guest blogging gig is one thing…actually getting subscribers and customers from it is quite another. For example, if you land an article on a huge site like Lifehacker or Tim Ferriss’ bl...
When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experi...
The slides to this webinar are located here: http://www.slideshare.net/kiss metrics/customer-analytics-130 69760 If you missed the webinar, we pre-recorded it during a test run yesterday. You can watch...
This infographic displays the transfer of share ownership after Facebook goes IPO. We also take a look at some of Facebook’s astounding numbers surrounding their recent performance as a social ...
Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business. But we need to keep ou...
Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profil...
Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the dat...
For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the...
More data is always a good thing right? More data means more information and more accurate decisions. More data means we’ll be able to build our business faster. Wrong. Completely and utterly w...
Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would...
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups’ blazing success. View an enlarged version of this infographic » Click here to download a .pdf ...
Improving the number of conversions and the amount of traffic on your website are powerful weapons in your marketing arsenal and imperative when growing your revenue. But more often then not, increas...
Nearly every site out there has a pageview and time on site goal enabled. They’re easy to set up and they make us feel great. We can say that our site has a 55% goal conversion rate just by enabling ...
The product page may be the most important page on your website. It’s the point at which the user decides whether they’re buying or walking. And while the shopping cart gauntlet looms beyond, the pro...
Imagine if you had the power to influence people’s subconscious minds. Imagine if you could do it by using simple trigger words to activate involuntary hypnotic “reflexes” in their brains. Now imagin...
The world is rapidly going mobile, and if you haven’t already built a mobile version of your website yet, then your competition will gladly take care of this part for you…by taking your m...
Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Kno...
When it comes to blogging, one of the key pain points is getting content. As a business owner, it may be hard to delegate time for yourself or your employees to write quality content for your blog vs...
With so much attention spent on landing pages, it can be easy to forget about one of your most important pages – the pricing page! It’s not just your pricing strategy that matters, but al...
The best copywriters in the world are thieves and frauds. We’re thieves because we steal words from our customers and prospects. We’re frauds because we act like those words came from our brains. Tru...
If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what ...
Google’s recent update to Google Analytics v5 has been awesome. We have new reports for SEO, social media, and multi-channel funnels. There’s also all sorts of nifty little tricks and bags of goodies...
There are a LOT of Twitter tools out there – so many that it can become quite confusing to figure out which ones you really need and which ones you can live without. Sure, they might just be a ...
Facebook and Twitter profiles are mandatory for most companies, but is Google+ worth it? You may think to yourself: “Why should I get a Google+ account when Facebook can essentially do anything...
Ever wonder why some people’s faces are showing up in search results? How do they do that? They do it by linking and then adding the Google Authorship markup to one of the links. This is called a “ri...
Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important...
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