Mitch Joel shares his forward thinking perspectives on brands and social and digital marketing in what he calls “the one screen world.” It doesn’t matter what the screen is, it matters is what’s on t...
Summary: Storytelling is one of the most vigorous tools we have to influence, educate and share, but both for- and non-profit brands struggle with it. To successfully market your brand, you actively ...
This brand has the RIGHT to use social media! And is doing it the RIGHT way! As you are planning for 2010, no doubt every brand strategy out there includes ‘exploring’ how they can use &#...
In just ten years, internet branding and online advertising has surpassed magazine advertising in terms of total dollars invested by brands. During that time, there have been lots of people talking a...
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