Marc Jacobs spring/summer 2012 menswear Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, cl...
Hugo Boss uses ecommerce to reach Chinese consumers Factors including increased investments in emerging markets and ecommerce are the prominent factors that are expected to propel luxury goods spend ...
The Section summer guide and e-boutique London-based department store Harrods is pushing summer fashion and beauty in a digital shopping guide and e-boutique presented by occasions that affluent cons...
NowManifest site Condé Nast subsidiary Fairchild Fashion Media will acquire Fashion Networks International, best known for its curated blog portal NowManifest, in a move that is likely to increase th...
Amex London app American Express is using a mobile application for an insider’s look to London that offers special discounts, reviews and events only for cardholders. The Amex London app is only avai...
Bergdorf Goodman spring 2012 beauty book Bergdorf Goodman is continuing its focus on beauty in a niche catalog that shows fragrances, cosmetics and creams from luxury brands such as Prada, Chanel, Va...
Saks Fifth Avenue Today in luxury marketing: Saks shares pummeled after luxury giant misses revenue expectations Shares of the luxury department store chain Saks Inc. declined more than 10 percent in...
Tony O. Pham is vice president of marketing and engagement at Life360 By Tony O. Pham Mobile is becoming increasingly ubiquitous and, as such, competition in the mobile space is soaring. In December ...
Consumers may cut back this year Approximately 38 percent of high-end consumers are planning to spend less over the next 12 months, according to findings from a study by Boston Consulting Group. In B...
Juste en Clou collection Cartier is making use of old-world marketing by pushing its spring collection via a catalog with a personalized and signed letter. The French jeweler is highlighting its best...
Lexus RX Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge” by offering viewers additional content and a chance to win ...
NetJets Hawker 750/800XP 185 Private aviation provider NetJets Europe plans to establish an aircraft-management business focused on offering more services to business jet owners beyond its fractional...
Four Seasons Las Vegas Four Seasons Hotels & Resorts is using a Facebook advertisement to offer a hotel credit to those who book two or more nights at its Las Vegas property. The Facebook ad brin...
Orient-Express Maroma Resort Orient-Express is bolstering customer service in its United States and Mexico properties through the employment of enterprise mobile applications that cut down on sales a...
Burberry spring/summer 2012 campaign Today in luxury marketing: Burberry builds success with China’s luxury consumers Burberry last month announced sales of $2.1 billion for the six months thro...
Facebook mobile Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-P...
Suzy Sandberg is president of PM Digital By Suzy Sandberg The use of smartphones is proliferating at a rapid pace. In turn, showrooming – the practice of researching merchandise in a retail store and...
Courtesy of Christian Louboutin French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it...
Louis Vuitton’s 100 Legendary Trunks app Louis Vuitton is going back to its roots by developing an iPad application around what first made it famous: luggage and trunks that span back to the br...
Audi A6 Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, ...
LOccitaine in China Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, accordin...
Intercontinental Hong Kongs Nobu restaurant InterContinental Hong Kong is jumping on a culinary trend bandwagon by hosting its first Sake and Umami dinner in Asia later this month. The seven-course m...
Vogue May issue Luxury advertisers such as Ralph Lauren, Burberry, Gucci, Christian Dior and Oscar de la Renta are pushing branded fragrances in the May issue of Condé Nast’s Vogue, most likely to ap...
Harrods on Pinterest Today in luxury marketing: The bottom line: Pinterest versus Facebook It’s now common knowledge that social curation site Pinterest — which attracted its first 10 million users f...
Alex Hall is president of the Americas for Tigerspike By Alex Hall There are three key areas of consideration when looking at privacy and trust in mobile content: 1. Are content owners clear and tran...
Dolce & Gabbanas Italiana short film Dolce & Gabbana is appealing to its consumers’ love for vintage fashion in a silent short film that presents the Italian fashion label’s new eyewear colle...
Fairmonts The Plaza in New York Fairmont Hotels & Resorts is partnering with Chase Card Services to introduce the Fairmont Visa Signature Card that offers cardholders exclusive perks and rewards ...
Diors slipcase cover French fashion label Christian Dior is showing off the history of its jewelry, fashion and perfume collections through a three-book slipcase set published by Assouline. The slipc...
Crystal Cruises Begin a New Story campaign Crystal Cruises released its first smartphone application that enables travelers to share photos via social media, email and traditional mail as part of its...
Mercedes AMG Petronas vehicle Starwood Hotels & Resorts is partnering with the Mercedes AMG Petronas Formula One racing team to position its properties as premiere accommodations for Grand Prix r...
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