The hyper-connected consumer of today has little patience for clutter or noise. His smartphone is the compass with which he engages the world, the persistent interface that guides him through the eve...
At long last, 2011 has been a year of reckoning for the mobile marketplace. We have all been witness to tremendous advancements in the field and anxiously look forward to 2012 and the continue...
As the mobile marketplace continues its rapid evolution to becoming the primary digital screen with which consumers engage with the world, the stakes for mobile marketers have become much higher. The...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Establishing consumer relationships through mobile marketing, as with any successful, produ...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) I was honored to speak at the FashionForward Digital Conference held at New York’s Crosby S...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The visual mystery, sensuality, and intrigue elicited through still image artistry provide ...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The essence of any coveted brand is the story it tells. Its history conveys mystery, passi...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The conceptual model of pop-up retail is certainly not a new strategy in the brand and prod...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The 21st Century digital native consumer is hyperconnected, socially integrated, empowered ...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary for...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In the constant-connective world of transmedia-enabled consumer engagement, it is imperativ...
Effective consumer engagement can no longer be conceived of with a unidirectional mindset. The digital natives of the wired universe are constantly being presented with a dizzying array of branded d...
(This article originally appeared in PSFK on May 23, 2011) Effective design, in any digital medium, requires an understanding of its inherent strengths and limitations and a strict focus on deliverin...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In mobile, as with any new and engaging medium, the rush to create the newest bright shiny ...
First, you have to get your audience’s attention. Once you’ve done that, you have to present your message in a clear, logical fashion–the beginning, then middle, then the ending. You have to deliver ...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In the infancy stages of the mobile market’s development, much has been made of the evoluti...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In determining the most effective model for mobile interactions with shoppers, specifically...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The second installment in our “Designing Your Mobile Strategy like a Fashion Collection” se...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) As with a fashion collection, the formula for creating a successful mobile application stra...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The theatrical pageantry of the runway show has recently become more available via the inte...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) For centuries, the world’s finest luxury hoteliers have mastered one simple practice: provi...
This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Consumers, in this new digital age, are empowered with previously inconceivable admittance ...
Much debate was sparked throughout the latter half of 2010 as to whether, when formulating an initial go-to-market mobile strategy, the more effective approach for fashion marketers is mobile web or ...
The mobile (r)evolution is upon us. Instantaneous access to information, social connectedness, location awareness, personalization, utility, efficiency – these characteristics shape the inherent valu...
“Make a better future by developing elements of the past.” – Goethe (as channeled by Karl Lagerfeld) “That is the essence of heritage luxury: a quiver of emotion from the past...
In a September 7th Wall Street Journal article, “Estée Lauder’s Counter Makeover,” an investigation into the venerable beauty brand’s revised department store strategy reveals...
Since the dawn of commerce in the bazaars of Istanbul, consumer word of mouth has always been the most powerful form of retail advertising. There has been much buzz stemming from the October 16th Wa...
Whether we as Luxury retail marketers choose to acknowledge it or not, we are in the midst of a revolution in retail and will be soon forced to assimilate or risk relevancy extinction. Although this...
The historical hesitance among many Luxury brands to delve into the realm of e-commerce and, more importantly, where the medium has fallen short for brands is most obviously evidenced in its inherent...
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