Addressing Shiny Object Syndrome: Three Considerations for Humanizing Mobile Advertising

The connected consumer has little patience for clutter or noise. The device is the compass with which we engage the world, the persistent interface that guides us through an ever-evolving digital...

(r)Evolution Mobility: Three Evolutionary Mobility Trends Guiding Mobile Marketing Strategies

5 Lessons Learned in Mobility Marketing: a 2012 Retrospective

2012 was a year of tremendous evolutionary shift in consumer behavior and brand engagement. This shift was enabled primarily by the mobile device, offering unparalleled instantaneous consumer...

Transitional Marketing and the Connected Screen

(This article was originally published in Mobile Marketer) There is no first, second or third screen – there are only screens. Regardless of their uniqueness in form factor or function, these...

Seducing Moving Targets: Four Rules for Luxury Brand Mobile Content Marketing

The essence of any coveted brand is the story it conveys. The effective generational articulation of heritage, craftsmanship, and creative innovation combine with a vision of an aspirational...

4 Rules for Luxury Mobile Marketing

(This article was originally published in Mashable) The essence of any coveted brand is the story it conveys. The elements of heritage, craftsmanship, and creative innovation combine with a vision...

Transition Brand Marketing and the Connected Compass

With the introduction of mobility, the old-world b2c model has evolved into a c2b model, with context taking the place of copy as consumers have pivoted on the experience axis from consumptive mode...

5 Flaws in Your Mobile Marketing Strategy

The hyper-connected consumer of today has little patience for clutter or noise. His smartphone is the compass with which he engages the world, the persistent interface that guides him through the...

mobi.luxe Top Ten Posts for 2011

At long last, 2011 has been a year of reckoning for the mobile marketplace. We have all been witness to tremendous advancements in the field and anxiously look forward to 2012 and the continued...

New Year’s Resolutions for Mobile Marketers

As the mobile marketplace continues its rapid evolution to becoming the primary digital screen with which consumers engage with the world, the stakes for mobile marketers have become much higher....

the mobile marketing value exchange

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Establishing consumer relationships through mobile marketing, as with any successful,...

mobile apps, sites & commerce for fashion: a FashionForward Digital redux

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) I was honored to speak at the FashionForward Digital Conference held at New York’s Crosby...

the added mobile dimension in luxury print advertising

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The visual mystery, sensuality, and intrigue elicited through still image artistry...

the role of mobile in the transmedia brand narrative

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The essence of any coveted brand is the story it tells. Its history conveys mystery,...

mobile integration for pop-up marketing strategies

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The conceptual model of pop-up retail is certainly not a new strategy in the brand and...

sophisticated game mechanics for luxury mobile marketing

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The 21st Century digital native consumer is hyperconnected, socially integrated,...

leveraging mobile to market in the moment

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary...

is your mobile strategy in motion?

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In the constant-connective world of transmedia-enabled consumer engagement, it is...

the medium is the message: mobility and the art of contextual relevance

Effective consumer engagement can no longer be conceived of with a unidirectional mindset. The digital natives of the wired universe are constantly being presented with a dizzying array of branded...

intelligent mobile retail design: the concierge layer

(This article originally appeared in PSFK on May 23, 2011) Effective design, in any digital medium, requires an understanding of its inherent strengths and limitations and a strict focus on...

analyzing shopper behavior in-store through mobile devices

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In mobile, as with any new and engaging medium, the rush to create the newest bright...

a floor plan for the mobile-optimized brick & mortar

First, you have to get your audience’s attention. Once you’ve done that, you have to present your message in a clear, logical fashion–the beginning, then middle, then the ending. You have to...

why the mobile web is not the traditional web

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In the infancy stages of the mobile market’s development, much has been made of the...

predictive modeling for luxury mobile marketing

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) In determining the most effective model for mobile interactions with shoppers,...

defining stylistic elements in your mobile app collection

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The second installment in our “Designing Your Mobile Strategy like a Fashion Collection”...

designing the fundamentals of your mobile strategy

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) As with a fashion collection, the formula for creating a successful mobile application...

Gucci serves a mobile feast of fashion lifestyle marketing

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) The theatrical pageantry of the runway show has recently become more available via the...

the mobile concierge

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) For centuries, the world’s finest luxury hoteliers have mastered one simple practice:...

the formula for mobile success

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) Consumers, in this new digital age, are empowered with previously inconceivable...

mobile darwinism: the nature vs. nurture debate over mobile web or branded applications

Much debate was sparked throughout the latter half of 2010 as to whether, when formulating an initial go-to-market mobile strategy, the more effective approach for fashion marketers is mobile web...