Follow your favorite blogs!

Bloglovin' helps you follow the blogs you read by letting you know when they update.

Sign up »
Ask Joy Gendusa
www.postcardmania.com/wordpress
14
This blog is run by direct mail marketing expert and PostcardMania CEO, Joy Gendusa. Joy gives personal marketing tips and advice within her blog... from articles and case studies to book recommendations and Q&A's. You'll find Joy's blog to be chock full of marketing information to help you grow your small business!
#88085 in All , #32 in Marketing

3-Minute Email Newsletter Assessment

I think it’s good for us to be a tad introspective every now and again. So today, let’s take a few minutes to honestly assess our email newsletters and see if we’re really doing what we need to be do...

2 days ago

3 Ways to Increase Tweet Exposure

If you have a Twitter account for your business and you want to grow your following and increase views, you need to make sure that your Tweet has all the right elements in place to hit the largest au...

25 may 12

Direct Mail Tracking: The more you know, the more you’ll make

In marketing – like so many other areas of life – knowledge is power. The more data you have about your direct mailings, the more informed decisions you will make. And with better decisio...

23 may 12

WEBSITE REVIEWS: JimMalmberg.com

Hey fellow Marketing Maniacs! This is the first post in my new blog series where I will be reviewing the real websites of my readers (by request, of course!). I encourage you to take the time to read...

22 may 12

The Presidential Race and Your Business… Are They Related?

As the race for President begins to heat up, there are certain things that we (as astute, savvy marketers) need to pay attention to, because there is an opportunity to improve our marketing by simply...

16 may 12

Maniac Dispatch: Every Door Direct Mail Winners and Losers (By Industry)

Every Door Direct Mail (EDDM) from the United States Postal Service is a new program that allows businesses to send a direct mail piece to every address on a mail carrier’s route for a discounted pos...

14 may 12

What the Biggest Loser Can Teach Us about Marketing

Marketing inspiration can come from the most random of places! The other day I was struck with a little marketing wisdom courtesy of the Biggest Loser… I found it really interesting how the contestan...

02 may 12

USPS Every Door Direct Mail (E.D.D.M.): A Potential Disaster for Small Businesses?

Business owners are starting to hear more and more about E.D.D.M. (Every Door Direct Mail) because the USPS has been spending some money promoting it on EDDM TV commercials. Since we have received a ...

27 apr 12

Maniac Dispatch: HARP Program Advertising HOT for Mortgage Industry

In the early days of PostcardMania, we got a large percentage of business from the mortgage industry, and even though we have grown to service so many more industries, we still keep our ear close to ...

27 apr 12

March Client Event Recap

The client appreciation event in March was amazing! I loved getting to sit down and talk with business owners from around the country about marketing and sales. It’s such a great way for us all to le...

25 apr 12

Debunking Call Tracking Hang-Ups

Sometimes when I get really excited about a new product or service that PostcardMania is launching, I assume that everybody else already understands why it is so amazing, and I forget that there are ...

18 apr 12

Maniac Dispatch: What’s Working for Chiropractors

Hey there, chiropractors! Just like a great band releasing their “Best of” album, I’ve got the chiropractic marketing cream of the crop here for you today. You don’t want to miss out. So, here we go…...

17 apr 12

Small Business Blogging: The Importance of Guest Bloggers and Influencers

Alas, we come to the final portion of my 5-part small business blogging interview series with pro-blogger and author, Michael Stelzner of SocialMediaExaminer.com. If you missed any of the previous po...

10 apr 12

Maniac Dispatch: Proven Political Advertising Strategy #5

Hey there! This is the final post in my blog series “Proven Political Advertising Strategies”. In this series, I analyzed a five of PostcardMania’s previous political successes to show you what you c...

05 apr 12

Small Business Blogging: Reducing Ad Fatigue on Your Blog

Welcome back! We are now on part 4 of my interview series with Michael Stelzner of SocialMediaExaminer.com and author of the book, Launch. If you missed the first three blog posts, I’ve listed ...

02 apr 12

Maniac Dispatch: Proven Political Advertising Strategy #4

Greetings, vote-seekers! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see w...

29 mar 12

Tracking Made Simple: One Easy Fix To Get More From Your Marketing

“I don’t think my marketing is working.” “I’m sorry to hear that. Are you tracking your marketing to see which promotions are getting the best results?” “Well, um, not exactly, but…” This is how most...

28 mar 12

Insights from Chris Brogan on Google+ for Small Business

You’re probably getting the hang of sites like Twitter, Facebook and YouTube. They’ve been around for a few years, you and your staff probably use them personally and it feels more comfortable. Then ...

27 mar 12

Small Business Blogging: How to Attract Avid Blog Readers

Welcome back readers! Ok, so in my last couple posts we covered why small businesses need to blog and how to create great blog content. However, producing great content isn’t enough to make your blog...

26 mar 12

The Social vs. Sales Conundrum

I’ve been doing a lot of product research recently on various social media systems for PostcardMania, and I’m instantly approached by sales people once I show the slightest bit of interest. I’m total...

23 mar 12

Maniac Dispatch: Proven Political Advertising Strategy #3

Greetings, politicos! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see what...

22 mar 12

How to Setup a Google+ Page to Get Leads

Okay, Google+ isn’t exactly brand new anymore, although in comparison to Facebook and Twitter, it’s definitely the new kid on the social media block. I know a majority of you still don’t have a Googl...

21 mar 12

Small Business Blogging: How to Create Great Blog Content

Hey folks, it’s your friendly Social Media Maniac again! In my previous post, we established how important it is for businesses to use blogging to grow communities of fans and promote themselve...

19 mar 12

Do-It-Yourself PR: 3 Ways to Track Industry Trends for Pitching

As a small business owner who likely handles his or her own public relations, there’s an important factor you should ALWAYS keep in mind when pitching to media: a stale PR pitch is like wearing...

16 mar 12

Maniac Dispatch: Proven Political Advertising Strategy #2

Hello! I’m in the middle of a blog series called “Proven Political Advertising Strategies”, where I am analyzing a few of PostcardMania’s political successes to see what you can use to help you win b...

15 mar 12

Interpreting Social Media: What’s Real and What’s Hype?

Of all the marketing buzzwords, “social media” is probably the buzziest. As I’ve mentioned before, one of the trickiest aspects of marketing is being able to tell the truth from the hype, and social ...

14 mar 12

Small Business Blogging: What Is It & Why Do I Need One?

If you’re a small business owner, chances are you have been told, “You should start blogging” or “You need a business blog”. But where on earth do you start and how is it going to bring you more payi...

12 mar 12

DIY Small Biz PR: How to Create your Own Media Lists

It can seem like quite a daunting task to find appropriate publications to feature your small business, without hiring a public relations agency to do the work for you. It can actually be simple if y...

09 mar 12

Maniac Dispatch: Proven Political Advertising Strategy #1

Campaign season is ramping up, and that means it’s high time I explored some of the political successes PostcardMania has experienced. In this five part series, I’m going to dissect five of our most ...

08 mar 12

Help Me Help a Client and I’ll Give You A $50 Gift Card

Don’t worry; my headline is not a gimmick. I really have a $50 PostcardMania gift card for anyone and everyone who fills out a super quick (ten minutes tops!) survey for me. Take the survey and get y...

07 mar 12

You are no longer following . Undo?