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Mori Girl: fashion and lifestyle of girls in the forest. Japanese street fashion and style blog.
morigirl.blogspot.com
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Come join me as I enter the world of the mori girls, where every day is filled with soft light and cool breezes, and getting lost is nothing to fear.
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Yu Aoi collaborates with Journal Standard

Months ago, Yu Aoi collaborated with Japanese fashion label Journal Standard and launched a special collection. As regular readers will know, Yu Aoi is the favourite actress of many mori girls. The c...

03 aug 11

Yu Aoi in Pretty Style May 2010

Its easy to see why Yu Aoi is a shoo-in for the mori girl title. From her quirky film choices to her whimsical persona, Yu Aoi doesnt seem to inhabit the same mundane world we sometimes feel trapped ...

03 aug 11 1 person likes this

Yu Aoi in Anan

Just thought Id share another photoshoot featuring Aoi Yu, this time from Japanese magazine Anan. It seems like her star has really risen alongside the increasing popularity of the mori girl aestheti...

03 aug 11

Yu Aoi in Jille

Just a quick post to share some pictures of Yu Aoi in the November 2011 issue of Japanese magazine Jille. The theme of the photoshoot is boys style, and the baggy layers are quite reminiscent of mori...

03 aug 11

Help Japan in any way you can!

Depending on where you live, there may be organisations around you collecting donations for water, food, clothes, etc. You may even have a chance to volunteer your time. However, Im going to focus on...

20 mar 11

Featured Brand: Ciaopanic

The theme of Japanese fashion brand Ciaopanics ladies collection is "sweet vintage," something that should interest most mori girls. The pictures below were shot in the United States. I love ...

21 jan 11

Syrup Winter 2010 catalogue

Continuing the trend of spending Christmas in a European wonderland, Syrups winter catalogue (as well as a special in Japanese magazine Spoon) was shot in the Czech Republic. How do you think these p...

28 dec 10

Mori girl interiors

Several months back, a Mori Girls Interior Magazine was published showcasing some truly lovely examples of mori girl-inspired interior design. The key thing to remember when creating a mori girl-insp...

28 dec 10

Syrup Summer 2010 catalogue

A quick post--found these pictures in a random folder on my computer and wanted to share them before winter really and truly hits. Seems like its been a strangely warm winter for many anyway. I regre...

17 dec 10

SM2 Winter 2010

I hope all of you are having a good winter and/or Christmas season. In anticipation of winter, many of the mori girls favourite clothing labels have produced fashion spreads shot in Europe. Scandinav...

16 dec 10

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