“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the ...
This is a guest post by my business partner, Jim Joyal, who was lucky enough to meet former Digital Equipment CEO Ken Olsen on numerous occassions… This week, the world lost one of the most im...
Sorry for the provocative title — there’s a method to my madness. By now you’ve surely heard about Kenneth Cole’s wayward tweet: Perhaps the worst part of the wayward tweet?&n...
I am still “cheating” on the blog. I am prepping for Trip #337 tomorrow and don’t have time to create a proper post… but lo! Salvation! — I noticed this email...
I was recently cc’d on the following note to my pal C.C. Chapman, whose excellent book, CONTENT RULES (co-written with the inimitable Ann Handley), I have been linking to pretty much anytime I ...
Hi gang – Sorry for the light posting schedule. Truth is, I haven’t been at my desk for more than 2 days straight since the beginning of 2011, which puts a crimp in my creativity. I’ve got PLENTY o...
“Engagement for engagement’s sake” is good. I think we’ve established that pretty credibly in the last few years. But, is that enough for the friend/fan? Is ...
Happy New Year, everyone! I hope your holidays were … BORING. I’ve become a big fan of boredom. It’s been a treasured aspect of my life because it’s so rare. ...
Hey, lookee, a bonus post before I take off for the holidays! Whodathunkit? Ordinarily I eat quite healthily. Lean meats, lots of fruit & vegetables, Omega-3 capsules, etc. ...
A question that comes up quite frequently, from companies of all sizes and stripes, is “How many Twitter handles should we have?” I first answer the question with a question of my own: “Do you have a...
In my career I can remember countless occassions then the PR program was derailed by the client Sales team’s need for good news that they could take to their prospects. “I know we agreed that we’d ge...
Hi gang, sorry I haven’t blogged in a while. I have been really busy; traveling a lot; talking to clients; pitching newbiz; trying to help my family acclimate to the move to SF, etc....
As I was coming up in my career I was variously pegged with descriptions like “golden boy,” “up-and-comer,” etc. Sometimes these monikers were used derisively by peers or jealous executives. I didn’...
The ROI question comes up all the time in the PR/Social Media Marketing world. I’ve written about it a dozen times. So has every other marketing blogger. There are blogs devoted to measurement. Th...
This post appeared earlier this week at SmartBrief on Social Media. As the Millenial Generation comes online in the business world, corporate leaders will increasingly need to factor how-to de...
This year I am once again participating in Movember, the prostate cancer awareness charity which SHIFT has been helping out for the past few years. It’s the time of year when I go from looking “forty...
I’ve been thinking a bit more since posting about Home Depot. What other case studies do we Social Media Evangelists® like to tout as examples of companies who “get it?” We talk about Zappos. We ta...
You’ve heard me rail about the fact that advertising agencies do a brilliant job of creating campaigns that drive clicks, but too often fail to develop long-term relationships between brands and cons...
“I’ve been here for almost 3 years, so, you know – that’s a REALLY long time.” That was how one of our Millenial employees prefaced her explanation about why she was going off to try new things. It’...
Over the course of the last few weeks, I’ve been privileged to discuss Social Media Marketing issues with some of the country’s largest retailers. I was impressed and surprised by t...
As you think about what you are offering to clients, as you boast about your portfolio of services and successes, what are you missing? What question are you secretly dreading? What&rsquo...
Since I’m “a bit of a self-promoter” according to PRWEEK, I may as well occassionally live up to the reputation. This was a week to remember for SHIFT and many of its clients… How about an Early Show...
At the International Newsroom Summit in London this week, NYTimes publisher Arthur Sulzberger, Jr., made waves when he suggested that “We will stop printing the New York Times sometim...
I’ve covered this “ghostblogging” ground before, as part of the Social Media Ethical Dilemmas series from earlier this year. But I promised Steve Farnsworth, Lou Hoffman, and Paul Roberts that I’d j...
Evolution of an idea. I read WIRED’s “Web is Dead” article and the very first graph rings true to me. You wake up and check your email on your bedside iPad — that’s one app. During breakfast you bro...
On a day to day basis, the job can be a slog. It’s pretty relentless. On some days, almost every PR pro I know has looked longingly at the guy watering the plants (or mowing the lawn or delivering ...
I honestly hadn’t heard much hubbub about the August 21 New York Times feature on the year’s biggest PR fiascos (“In Case of Emergency: What Not to Do”), until I read last week’s editorial in PRWeek,...
From WIRED Magazine’s controversial article, “The Web is Dead, Long Live the Internet” came this set of factoids: The story of industrial revolutions, after all, is a story of battles over control. A...
According to a recent report by the Keller Faye Group, less than 10% of word of mouth conversations happen online. Think about that for a second. We spend an inordinate amount of time fretting about ...
I know you visit this blog to hear about thoughts & strategies re: Social Media Marketing and Public Relations. And that’s what you get 99% of the time. So I hope you’ll forgive me when, 1% of ...
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