I’m getting tired of the social media marketing guru bashing meme. Have you heard the meme? Basically, someone states that social media consultants don’t consider marketing, and are focusing on follo...
Robin Carey, publisher of Social Media Today writes a great story about the progress the Wall Street Journal is making with digital strategy, in “Whos Afraid of the Big Bad Social? Not The Wall Stree...
Whoever came up with the idea of dumping hundreds of butterfingers on Bostons Copley Square, next to a sign about New England Patriot receiver Wes Welker, certainly knew how make a gesture in poor ta...
The New Fulcrum Point is a media content garden, published by IDG, and sponsored by brand partners such as Dell. The site features over three hundred posts, on the topics of technology, security, pro...
Wow, I cannot believe that one of my talented former interns and a great writer cannot get a job... please, please, if you are looking for a great content writer who is just starting out, ping me and...
The CREWE, a Facebook group of PR professionals, Wikipedians, and marketers like myself are working together on a number of projects to bring more accurate corporate data to Wikipedia through the hel...
As Joe reports Coca-Cola has developed a new content marketing strategy for the next decade. The company developed a video to explain the new strategy. Check out the videos: Coca Cola Business Comic ...
John Moore runs Government in the Lab, a site dedicated to creating a positive transformation in government and politics, throughout the world, via shared knowledge and community. John and I talked a...
Moby Dick... an important book in American literature, but one I have to admit Ive never totally enjoyed. My problem was never with the story, rather the long sections in the book on dissecting whale...
Syndicated Contexual Content is the idea of taking content developed in one medium for syndication, and editing, and optimizing the content for other media. With the growth of social media and the ex...
One of my interns is a PR graduate, and I thought it would be great to get some collective wisdom for him. Heres some great advice from colleagues, friends and social media land. If you have any idea...
Richard Binhammer of Dell and I have been crossing swords on Twitter… something I did not intend to do, rather my questions to colleagues in social media land were never really to Richard or Dell, bu...
Chatting with Todd Van Hoosear tonight regarding possible research projects for 2012 for SNCR, we came up with the following ideas: 1. Open innovation How open innovation uses social crowd sourcing f...
Dave Wieneke of UsefulArts.us and I have been discussing who are the product leaders for social media products and services amongst agencies and product companies? As a first step we talked about dev...
When developing your content source strategy for a content garden, there are a number of options to consider, including: In-house writers Paid writers Commission writers Columnists Community members ...
Ive been thinking more about what I can do to help Tony Loftis find his daughter in New York City. See my blog post from yesterday. I was chatting with Bob Collins, and we were thinking that how the ...
A friend of mine, Tony Loftis, here in Boston, is a great PR and Social Media guy. His daughter went missing in New York City over a week ago. Tony and his wife Christina need the help of everyone li...
As a Founding Fellow of the Society for New Communications Research, I attended the 2011 SNCR board meeting here in Cambridge Massachusetts; we had a great dinner at a local restaurant in Harvard squ...
I get lots of pitches and most of them dont work... in fact Id say less than 5% of the PR pitches I receive work for me. Im a marketer, and I work in industry, I conduct marketing for Newlogic, a man...
Social media, social media, social media....the drone has been relentless for the last few years, certainly since 2008 when the Election season brought even more resources to social media, and I thin...
David Christopher is the Social Media Business Leader for EMEA at Oracle Corporation where he heads up the Social Networking and Business Collaboration (SNBC) program. His role is to develop and depl...
Join me for my next tweet up, Boston #InnoBeer, on Monday night, October 17th at The Burrent pub. The Burren Pub247 Elm Street Somerville, MA 02144-2934 Andrea Meyer, President of Working Knowledgeis...
Earlier this year, Google Analytics removed their benchmarking metrics from within Google Analytics. Instead Google is offering Newsletters to those people who opt in to share their data and have opt...
Boeings Randy Tinseth writes a post about the first 787 Dreamliner delivered to their 787 customer, ANA. Randys Journal, the blog, has been consistent in content strategy over the years...information...
The Best Buy Ethics blog was the subject of one of my blog posts recently. I thought the content strategy of describing instances of errors of judgement by employees was a communications blunde...
Ive been thinking about category leadership lately, and I was wondering which company is the product category leader for social media monitoring software and services in the US? Is there more than on...
Who are the leaders... the category leaders in social media product categories? Wait a minute, I think Im getting ahead of myself. Really the question we first have to answer is what social media pro...
The Hidden Costs Of Social Business A recent story in Fast Company details IBM’s efforts to work towards a social business enterprise; I thought I’d comment on the notion of corporate social media. T...
A recent story in Fast Company details IBM’s efforts to work towards a social business enterprise; I thought I’d comment on the notion of corporate social media. The issue with social media is that y...
Kathleen Edmonds blog makes chilling reading, her series of posts regarding Best Buy employee fraud and deception, causes me to wonder if most Best Buy employees are that way... I think an individual...
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