Attainable "designer" fashion in Sweden: J.Lindeberg A/W 2012 (photo by Kristian Löveborg, courtesy of the ASFB) Later this year, in May, I will have lived in Sweden for five whole years. I...
Seebright, a jacket made of synthetic fibres, polyamide, Gore-Tex and then coated with a thermo-chromic and fluorescent material. At over 27 degrees it changes colour. Photo: Håkan Lindgren Wh...
Will Swedish fashion for kids have an upswing now that we've got a royal baby? Photo: Charlie Lee I have a somewhat cool relationship with the Swedish – and Norwegian – royals (goo...
Odd Molly A/W 2012 (photo by Kristian Löveborg, courtesy of the ASFB) For all the talk about “Scandinavian cool” in the fashion circles (and of course, on this blog, too) – minimalist, utilitarian, l...
The invitation to the Björn Borg show. Photo: Björn Borg A lot of my time, I’m not in Sweden, but in London. And when you get to the international scene, Sweden could sometimes seem a bi...
One of the fashion-y widgets available on the Stockholm-based Bloglovin' Last week, hot on the heels of Mercedes-Benz Fashion Week in Stockholm, CNN ran a story about Swedish fashion. It spoke m...
B. Åkerlund and one of Madonna's headpieces from the show. Photo: PRNewsFoto/B. Akerlund It was the most anticipated performance of the year and everyone wanted to see what she would be w...
Judging from the variety of international press (The Daily Telegraph’s Hilary Alexander!) and buyers, the question that running through everyone’s head last week at fashion week in Stockholm probably...
The fashion circus is over for this time as you know having read Sabrina’s post from yesterday and as hectic as they are (especially if you are, as I was, reviewing some of the shows over at Bon.se a...
Over a hectic three days earlier this week, the A/W 2012 edition of Mercedes-Benz Fashion Week took place in Stockholm. We scampered from one show to the next and scrounged for food when we had a few...
A piece from Acne's pre-fall 2012 collection, showing that mid price fashion can be just as creative as luxury fashion. Photo: Acne During the last decade luxury fashion prices have rocke...
Photo by StockholmStreetStyle I’ve been ogling a lot of Swedish men lately. Given the popular preconception that Sweden is chock full of beautiful people and only beautiful people, this may not come ...
Håkan Juholt and his moustache. Photo: Riksdagen Today, in Swedish daily Svenska Dagbladet, I write about the wife of the Swedish foreign minister, Anna Maria Corazza Bildt. In essence, my thesis is ...
From Maria Nordström's upcoming "Purgatory" collection (photo: Maria Nordström) In exactly twelve days from today, Autumn/Winter 2012 fashion week will descend upon Stockholm. While I’...
I am back. With “I”, I mean Daniel Björk, who will be writing this blog together with Sabrina for a while. This is my report from last night’s “Ellegala”. Even though I&...
Photo: Fotosearch Retro Pictures First of all, Happy New Year! While I might have spent most of 2011 talking about how the influence of Swedish fashion is spreading around the world, 2012 started out...
A year is a long time in fashion. Designers can show up to four ready-to-wear collections (spring/summer, pre-autumn, autumn/winter, resort), the turnover of trends occurs at an alarming rate, and ne...
The computer-generated bodies on H&M's website. Last week, a newspiece about H&M using models with computer-generated bodies made the rounds on the good ol’ World Wide Web. In case you m...
A snapshot from my trip to New York. Apologies for my slight absence… I went on holiday to New York City and Toronto, and didn’t even have time to even say, “Hej då!” But while my trip gave me some m...
BLK DNM leather jacket: the best? I find that in Sweden there is a culture of “being the best,” which is not meant to be elitist but instead focuses on quality. From a fashion and design point ...
The ubiquitous top-knot. Photo: StockholmStreetStyle Swedish fashion may be “trendy” at the moment, but I would hesitate to call it “trend-lead,” at least in the traditional high-fashion sense. Let m...
My worst nightmare? Although it’s apparently been unseasonably warm for November, with the clocks turning back last week and the country plunged into darkness by 4 p.m. (for the time being) winter is...
Filippa K A/W 2010 campaign image It’s no secret that Swedes enjoy a very high standard of living. They are often held up as examples of well-educated, well-adjusted and insanely healthy people, and ...
Yes, the Swedish Chef from the Muppets. It seems as though a lot of people (including me) are talking about how incredibly stylish Swedes are, especially in that not-trying-so-hard way. While I have ...
Photo: LIFE photo archive On the eve of my hair appointment, I’m reminded once again of the sheer number of hair salons that exist in Sweden. It’s like how – from the countries or cities I have lived...
A campaign image from the upcoming Versace for H&M collaboration. Let me count the ways… 1. Swedish fashion is not insanely expensive. Here I’m really referring to well-designed pieces that...
Image via Quipsologies Over the years I’ve noticed that a pretty large number of people in Sweden have tattoos, especially amongst my age peers. Not that I have an armful of studies or statistics to ...
Kocksgatan 17 in Stockholm I’m a big fan of menswear. Not only do I love menswear-inspired pieces – my wardrobe is full of blazers, shirts and brogues – but I’m constantly inspired by the way stylish...
The shape of things to come? We’ve heard it all before: Sweden is the land of the skinny jean. Labels such as Cheap Monday, Acne and Nudie were leaders of the fashion pack and soon enough their tight...
Old Touch - "Like a delightfully chaotic apartment." For all the talk of Swedish fashion being au courant, there are also some very good vintage shops around. And what always strikes me abo...
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