I’m in the middle of finals week for my classes, but I’m hoping to gather my notes and post the interviews of Ken Ferraris – Visual Manager of Barney’s NY (San Francisco locat...
Dear readers, below is a question sent to me from a fellow visual merchandiser, with a tricky situation. I decided to post it here while I ponder my own response. Please post your comments or advice ...
Art and fashion definitely go hand in hand. I think we can all agree that’s pretty much what we do as visual merchandisers! Below is some information sent to me of a local fashion and art showi...
Here are the displays for the Music theme week: Group 1 – Window Clever idea to cut the musical note out, and I like the styling of the mannequin. Like your classmates had mentioned, I too had ...
One of the very first skills I quickly acquired, when I joined my first big visual team was flower arranging. Regardless of who you were or what department you oversaw, everyone and I mean everyone o...
My student Chelsea W. sent me these photos last week of her work, and I’ve been remiss in getting them up here. She currently works at Bloomingdale’s and is one of my most creative and ha...
Here’s a wonderful article from the San Francisco Chronicle, interviewing all the ladies who run the fashion departments at San Francisco’s top design schools. My boss Diane Green is in t...
This coming Saturday we will have two guest speakers from the world of visual merchandising: Ken Ferraris (Visual Manager from Barney’s NY). Ken has been a wonderful contributor to our class in...
Hi Class: These past two weeks I’ve been out of the office at job sites or student interviews for my summer school program in construction. Suffice it to say I am way behind on my work – ...
Here’s a bust form done right!
I don’t make my students shy away from doing displays that are provocative or controversial. I say push the boundaries! But when I came across this article in the Daily Mail, on the windows ski...
Here are the photos from last week’s displays. The theme was food. I’m finding the displays are getting better and better each week, as the students are refining their skills and taking...
The textbook I use for this class is Visual Merchandising – Window and in-store displays for retail by Tony Morgan. I really like this book as it doesn’t read like the traditional textbo...
Now that the students have gotten their feet wet and know what to expect, I’ve noticed the displays are getting better and more detailed. Group 1 – Other Cubes – Halloween The photo...
Last week in class began the presentations of group projects. Students have been working on their designs for the past two months and will be presenting their various projects for the next month. We...
UPDATE (3.19.12): I received an email from an actual visual merchandiser who works for Macy’s. She offers some insight on working there. “…just a short comment about getting a v...
A few weeks ago there was a homework assignment on creating your inspiration file. Many students pulled tearsheets from magazines, a few did show me on their iPads, things they have found in the vir...
As a class we recently went on a field trip to the Westfield Mall located right next door to our campus. Bloomingdale’s and Nordstrom are the anchor stores and various retail brands are throug...
Has anyone ever asked you what you do as a visual merchandiser and you’ve tried to explain it’s a job in fashion, yet not exactly! I found the cartoon below to be reminiscent of many a c...
Tomorrow is the day we celebrate love, and I love DIY projects! The project below has nothing to do with visual merchandising, but it’s so cute and on trend, that I wanted to share it with you...
This week the students had an inspiration assignment. The purpose of the assignment was to mark the beginnings of an inspiration file. Some of us catalog items in actual files as Kaitlin K, showed ...
Last week I gave out an “inspiration file” assignment. Students are tasked with creating a scrapbook or collage of tearsheets that they find inspirational and could be turned into a disp...
A store analysis by Cynthia T. INDUSTRY DENIM What does the store design tell you about the retailer? This is a large store, with two floors. The design is casual and contemporary and the primary ma...
[Hello Class - I have updated the syllabus on this site for those students who are in my class. You were given a hand-out at school but if for any reason you lose it, you can find all of the same in...
Hi All, I’ve been feeling so guilty because I haven’t posted in a while, especially since I’ve acquired quite a few new subscribers! I haven’t abandoned my blog , in fact I s...
Here’s another new blog I’m addicted to perusing: Modelizing: the art of window shopping. What I like about Julia Chesky’s site is that there’s very little text with lots of ...
The December 2011 issue of Lucky magazine features this one page article. I feature it here because it somewhat relates to what I posted earlier on Planograms and it also tells on some of the secret...
Planograms – learn this term! I’ve been wanting to do a post on planograms for a long time now, but for some reason it kept slipping my mind. I’ve been feeling incredibly guilty a...
Here are some interesting things I found while perusing the web: These first photos are from the store Man 1924 in Madrid, the photos are taken by Scott Schuman of The Satorialist. I think the stor...
I like how these photographs show you how to display shoes on a wall with a few lineal pieces of molding. I would suggest you use picture rail molding, since it doesn’t sit flat to the wall. Pi...
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