The American Red Cross has rolled out a refinement to their logo, designed by Turner Duckworth. What they should have done is refine their brand architecture. Making the logo look like a pin is a cut...
Should brand owners invest in ownership of their own “.brand” domain, or is this just one last ICANN effort to monetize a no-longer-so-important monopoly? Three years ago, rumour first b...
Truth really is stranger than fiction. Seems that some really great brands are really great liars; really excelllent at the art of deception. I just contacted Harman-Kardon, the legendary maker of hi...
I’ll be speaking about the role of “truth” in branding at an AIGA event in mid-January 2011 (http://aigatruth.eventbrite.c om/). The presentation will explore the role of truth (and ...
Our friends at Google Labs have just published a new tool, in which we can count the uses of words or phrases in the 15 million books they have entered, to date, in their data base. I thought it woul...
Outrage in the blogosphere does not represent the general public, or the customer. The botched Gap retail rebranding, launched October 4 and withdrawn October 11, happened when a company’s bran...
You are no longer following . Undo?
English
Suomi
Svenska