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blog.start-london.com
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A new view into all things START. A cutting-edge, high-end haven of eminent designer brands based in the heart of Shoreditch, London.
#44511 in All , #5252 in General Fashion

The Jubliee Prize Draw /

Celebrate the Queen’s Diamond Jubilee and WIN £250 to spend at START. Simply shop our Best of British edit and you will be entered into the Jubilee Prize Draw. The competition ends at 11.59pm G...

15 h ago

Backstage at the Denim Editorial /

Check out the high jinx at the START Magazine Denim Editorial photoshoot! Shop the Denim

1 day ago 2 people like this

AW12 Sneak Preview: The Erdem Prints /

Prepare to have you breathe taken away as START presents the third of our AW12 Tasters…The Erdem Prints. Elegant shapes benefit from Erdem’s mastery of colour and print, so it’s no ...

1 day ago

The Best of British Womenswear Edit /

This summer sees the world’s eye firmly fixed on London, with the Queen’s Jubilee and the Olympics taking centre stage. What better time to celebrate the brands that make the UK fashion s...

2 days ago

MEET…Nina /

Meet…Nina, one of our wonderful womenswear sales associates. A welcome addition to the START team, Nina moved to London in 2009, having previously lived in Paris and Milan. In her spare time Ni...

3 days ago

Here Comes the Sun /

It’s Friday. It’s sunny. It’s almost lunchtime. Is anyone else in celebration mode? To get you in the mood for the weekend START has put together a High Summer Edit, you know, to sa...

6 days ago

START Magazine Backstage Video /

Our first issue of the START Magazine has been a roaring success. To celebrate we’d like to share this backstage video of the Rising Tides editorial photo-shoot at the Brockwell Lido. Enjoy! Sh...

24 may 12

AW12 Sneak Preview: The Alexander Wang Shoes /

START is excited to announce that for the new season we will be stocking the coolest shoes New York design has to offer. So, without further ado, today’s AW12 taster is brought to you (via us) ...

23 may 12

The Del Rey /

Dear Mulberry, We will love the Del Rey leather bag until the end of time… Yours forever, START The most anticipated Mulberry family since the Alexa arrived in store last week and is now taking...

22 may 12

AW12 Sneak Preview: The Carven Boots /

SS12 is not yet over, but the fashion world has already started to turn it’s eye to the AW12 collections. With this in mind, we thought it only fair that we give you a daily sneak preview of wh...

21 may 12

H Collection /

We welcome precious gemstone rings by START newcomer H Collection to our jewellery offering, joining old favourites Laura Lee, Mawi and Maison Martin Margiela. Bold and unique, each ring features up ...

18 may 12

Cannes do Style /

Ed Norton looked dashing at the Cannes Film Festival in a navy dinner suit. Channel the actor’s look with Mr. Start’s Navy Dinner Suit with a Black Shawl collar. Shop our Mr. Start Edit

18 may 12

The Leisure Shoe /

Rivieras Leisure shoes, first worn on Spain’s Costa Blanca in the fifties and celebrated for their superior comfort and streamlined design are set for a resurgence. Their low-top slip on style,...

16 may 12

Cutler and Gross X Erdem /

Cutler and Gross have collaborated with START favourite Erdem to create a series of sunglasses inlaid with the designer’s signature lace fabrics. If the aim was to acheive optical perfection, w...

15 may 12

In the Neighbourhood: Hix Shoreditch /

Shoreditch’s gentrifiation continues with Start’s newest neighbour opening for business from Friday 18th May, 2012. The new kid on the Rivington Street block is none other than Soho Hix E...

12 may 12

Flash Sale Equations /

Forget all memories of how painstaking dull double maths on a Friday morning used to be and let START introduce you to a new lesson…Flash Sale Equations. All you need is our promotion code MIDS...

11 may 12

Illustrated by R. Kilroy /

START has commissioned local based fashion illustrator and founder of DECOY, Richard Kilroy, to curate an installation for our menswear windows. The result is two window hangings based around looks f...

09 may 12

The Start Magazine /

Our debut magazine is live! Sit back and enjoy the SS12 issue of START. Open publication - Free publishing - More fashion

08 may 12

Tailored by Mr. Start: The Story Behind Mr. Start /

Designer Philip Start began his career in fashion retail working for prestigious jeweller Gerrard before making his move into menswear. Always interested in fashion, he spent the Sixties under the in...

04 may 12

A Shaded View /

This May, START and Cutler & Gross launch a Shop in Shop—visual displays in both our womenswear and menswear stores, including more than 100 Cutler and Gross optical and sunglass frames, handpick...

03 may 12

Good Enough To Eat: Candy Sweet Purses by Rocio /

There is no law that eco-friendly bags be defined by the now infamous student favourite, the canvas tote, or the food shopper’s favourite, the Bag For Life. Rocio, the UK luxury fashion label h...

02 may 12

Rising Tides Editorial Preview /

For SS12, we’re excited to announce the debut issue of the START London E-Magazine. Before we launch Volume One, we decided to leak few collages and backstage videos to give you taste of what t...

01 may 12

It’s Spring Time, The Continental Way /

A touch of quirk never goes astray, especially at this time of year when The Necessity To Keep Warm is at last over-thrown by the long-awaited, exuberant and sanguine, Joie De Vivre mode of dressing....

30 apr 12

Nailgirls Pop Up Nail Bar /

The Nailgirls pop up nail bar is back at START to keep our nails in tip top condition. Call 0207 729 3334 or email womens@start-london.com to book an appointment for Friday or Saturday. Not based in ...

27 apr 12

Beat the Rain with Gloverall /

British heritage brand Gloverall is responsible for creating what we have now come to know and love as the duffle coat. As the first brand to introduce this classic style in the 1950s, the Gloverall ...

26 apr 12

Preview: Draw In Light EXCLUSIVE /

Technological advances have lead to a proliferation of digital prints that really push the boundaries of innovation in fashion, so it might be seen as somewhat controversial, unfashionable even, that...

24 apr 12

Life’s A Beach: MySuelly SS12 /

Tribal patterns juxtaposed against ladylike 1950s chic in a fun campaign for MySuelly SS12. Shop the MySuelly edit

24 apr 12

Runway to Rails: The James Long Edit /

Straight from the runway to our rails the James Long SS12 womenswear collection is now available to buy in store and online. We’re honored to be supporting Fashion East’s star. A truly sp...

20 apr 12

A Taste of What’s to Come… /

Excitement is mounting at START HQ as we get ready for the launch of the Fashion East Collaboration this Wednesday 18th April. Our womenswear store is ecstatic to be showcasing some of the most exqui...

16 apr 12

Fashion East Event /

START would like to invite you to our Fashion East Pop Up launch party this Wednesday 18th from 6pm – 8pm. Join us for an evening of music, courtesy of our favourite DJ Hanna Hanra, Proseco and...

16 apr 12

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