2010 saw the US clothing store GAP enter the Chinese retail market. To announce itself in China it launched an advertising campaign titled “Let’s GAP Together“. Billboards across Sh...
Dell has created a viral campaign on RenRen challenging people to draw and share stories of their true romance dreams. The campaign is named 真心“画”大冒险，a pun on the Chinese name the game “Truth o...
Taking place from today until June 1st, this week will welcome the start of the latest UKTI Multi-Sector Trade Mission, a mission focused on promoting brand internationalisation between the UK and Ch...
Yili, China’s leading dairy brand and official Olympic sponsor of the Chinese Sports Delegation, have teamed up with Ogilvy & Mather Beijing to launch a new brand campaign, “Let’s Olympic Togethe...
Brands with stores on both sides of the same road are becoming a more frequent sight in Shanghai. The growth of the Chinese economy has provided a healthy environment for brands to grow and expand to...
BenNaNa Ice Cream is an unusual ice cream stick from Nestlé Ice Cream that is eaten just like a real banana. The eating experience starts when you take a bite from the top of the peelable jelly shell...
Official sponsor of the London 2012 Olympic Games, Coca-Cola, in association with advertising agency BBH (Shanghai) has created a new TV commercial for it’s sub-brand Ice Dew. The ad aims to de...
Philips and DDB China Group have launched an integrated campaign entitled ‘Wo Xing我型,’ starting with the release of a movie trailer TVC that features celebrity Godfrey Gao (picture below). Philips Ch...
Tropicana with the help of DDB Shanghai, launches new thematic campaign that aims to educate consumers of the product’s benefits. The campaign comprises of a TVC that was launched nationwide on the 1...
This print ad for a Taiwan Cosmetic Surgery Centre currently has over 46,000 forwards and almost 4,000 comments on Chinese micro-blogging site Weibo. The text reads: ”The only thing you need to...
Skittles with the help of DDB Group Hong Kong have launched an activation and online campaign aimed at strengthening engagement with teens to ensure that Skittles are part of their routine candy repe...
Media Markt (China) has released a corporate branding advertisement to showcase the dedication its employees give to their customers. The idea is simple enough: demonstrate the staff work so hard to ...
At the recent 16th Annual Webby Awards ceremony, Tribal DDB Hong Kong / DDB Hong Kong won ‘Best Rich Media B to C’ for Intel’s ‘The Escape‘. It was one of only two winne...
Tourism Australia recently launched an online drama series in China called ‘再一次心跳 (Heartbeat again)’ starring Taiwanese heartthrobs, Show Lo (罗志祥) and Rainie Yang (杨丞琳). The five-part series of ten-m...
Ad agency Leo Burnett (Shanghai) won a highly coveted Yellow Pencil at the 2012 D&AD awards last month for a piece of work it created for the Qingcongquan Foundation (青聪泉) – an NGO that ass...
Philips China is rolling out a series of TVCs as the first phase of its Greater China branding campaign. Created by Ogilvy & Mather (Shanghai), the series consists of four TV commercials that ill...
Perfetti Van Melle have recently released a new commercial for their brand, Mentos. The commercial, entitled “Forever”, was created for a Chinese audience by BBH China who also recently p...
Coca-Cola and ad agency Ogilvy & Mather (Shanghai) have teamed up to create a new outdoor execution to celebrate the spirit and happiness that comes with sharing a bottle of Coke. The fresh image...
Alpenliebe is a brand of confectionary giant Perfetti Van Melle. The situation in China is that Alpenliebe is predominantly known as a hard candy with not many people knowing it has soft milky chews....
Last summer, the phrase “hold住” became popular online after “Miss Lin” appeared on the Taiwanese variety show《大学生了没》and gave tips on how to appear fashionable. She used the ph...
Humans are destroying natural habitats and the animals have had enough. At least that’s what the China Environmental Protection Foundation and Ogilvy & Mather (Hong Kong) want us to believe...
Economist Martin Jacques said in his 2010 TED Talk, Western people will never understand China if they insist on trying to by “simply drawing on Western experience, looking at it through Wester...
Non-profit organisation, ‘Family Care For Grassroots Community‘ (热爱家园 – Rè’ài jiāyuán), in partnership with advertising agency DDB China, last week won the prestigious ‘...
Outdoor sports gear and apparel company, The North Face, is looking to encourage Chinese urbanites to leave their hectic day-to-day lives and get out into the great outdoors through a new ad campaign...
Street children are a global problem. In China, informal statistics have up to 1.5 million children living on the streets, of which up to 79% are exploited by criminals who force the children into pi...
Last year we interviewed Adam J Schokora, CEO of Chinese creative agency NeochaEDGE ///. Since we last spoke, the agency has gone from strength to strength most notably with regards to the creative w...
Building on last year’s slightly controversial campaign, “100% Pure Beef! 100% Pure Man!” whereby McDonald’s ran a discount promotion for which only men could benefit, the fast-food chain...
To raise awareness about Taobao’s new mobile app, China’s largest e-commerce website commissioned advertising agency Ogilvy & Mather (Beijing) to create an online series called “...
Another digital campaign courtesy of Dove Chocolates. Gift giving is a big culture in China, where a lot is implied with this simple gesture. However, according to the chocolate brand, with the growi...
You may remember last year when Sprite (雪碧 – Xuěbì) brought together basketball star Kobe Bryant and Taiwanese pop star Jay Chou together to battle it out on the basketball court and Jay Chou g...
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