Check out the live Twitter feed for Innovation Confab and the “Innovate or Die” keynote speech from Scott Bergren, chief executive officer at Pizza Hut U.S. and chief innovation officer a...
The Medill Professional Speaker Series will host Scott Bergren, BSJ68 and MSJ69, chief executive officer at Pizza Hut U.S. and chief innovation officer at Yum Brands chief on Monday. Scott will prese...
Several times this year, I have been in a movie theater when a trailer for a re-released blockbuster elicited a collective groan from the audience. It seemed no one wanted to see “Titanic”...
As an integrated marketing communications student, people often ask me why I like AMC’s Mad Men, the Emmy-winning show that kept us waiting in anticipation (or annoyance) for more than a year before ...
What do Doritos, Madonna, The Bieber, MacBook, Gameboy and Titanic all have in common? Nothing really, except recently I’ve been asked to exercise my paintbrush . . . errrrr fingertips . . . and “dra...
I’m sure we’ve all imagined the day when flying cars and instant transport would exist in a Jetsons-like world, but those days may be closer than we think. Earlier this month, Google’s “Project Glass...
JC Penney, the 110-year-old department store, realized the need for a refresh. But as with any change in a brand, a corporation’s most valuable asset, there needs to be a reason, a customer reason, b...
A few months ago I was asked to watch the Super Bowl to study the advertisements. Coming from India, I was completely new to American football and the Super Bowl. As I watched advertisers compete agg...
The IMC Cause Marketing Initiative team (CMI team) at Northwestern University is learning firsthand about the IMC ideal of putting yourself in the customer’s shoes. We are providing media and communi...
Ok. Obviously the Titanic was not unsinkable. It was today exactly a century ago that the unsinkable ship struck an iceberg and plunged into the Atlantic Ocean with 1,500 souls still onboard. Why aft...
When Burger King dethroned the King, its somewhat bizarre yet aptly named mascot, we knew something would be coming down the line for the fast food restaurant chain. This week the world’s No. 2...
Every movie lover remembers his or her Oscars experiences differently, but for me, the Academy Awards mean singing, dancing, crying, laughing, and Billy Crystal. In my lifetime, Billy Crystal has hos...
Editor’s Note: As part of a recurring series, we have asked several contributors to write about advertising that made an impact on them. This first piece shares the perspective of two Motor City impo...
As a traditional part of the Lunar New Year celebration, the Spring Festival Gala on Mainland China’s Central Television (CCTV) is China’s version of the Super Bowl. It isn’t a sports event, but both...
When Chicago’s Museum of Science and Industry (MSI) offered the opportunity for one person to become its month-long “roommate,” Kevin Byrne (MS Medill ’10) jumped at the chance to live, w...
Vitamin IMC staff and graduate students in Northwestern University’s Medill IMC program reviewed and voted on the best and worst ads from Super Bowl XLVI. Here is a rundown on our top choices. Let us...
Vitamin IMC staff encourage friends of the blog to live tweet Super Bowl XLVI. Let us know what you think of the ads or chat with us about which ads left an impression. Simply tag your tweets with #v...
Last Tuesday, Northwestern University’s Medill IMC students and alumni, along with members from the Chicago marketing community, gathered for the IMC Talent Q symposium. Like the name suggests, the T...
Organizations need talented people more than talented people need organizations. So says Robert P. Gandossy, one of the world’s foremost experts on developing talent and leadership and founder ...
Frankly, I’m tired of talking and reading about social media marketing and its ROI, or lack thereof. After spending a year and a half in the IMC graduate program at Medill and working with various cl...
Dr. Chang-Gyu Hwang is the former CEO of Samsung Electronics Co, Ltd. and the current National Chief Technology Officer and Head of the Office of Strategic R&D Planning in Korea. A true visionary...
If your financial advisor looked at you and said, “If you give me $50, I can give you a return of 5 or 15 percent with the same risk– your choice,” you would undoubtedly choose the investment w...
Online daily deal sites like Groupon can be a mecca for the wrong customers—price-sensitive, avid bargain hunters. More often than not, businesses will never see “Bargain Betty” again or ...
I wouldn’t describe myself as an Apple “fangirl” (although I do love my iPhone and plan to make an iPad one of my first post-grad purchases) but news of Steve Jobs’ death tonight has me feeling a bit...
As marketers, we’ve seen many examples of companies and people that have been built extraordinarily successful and active Facebook pages—for example, Zappos and Justin Bieber. However, the success of...
Medill IMC presented on social media ROI at Social Media Week Chicago Social Media Week Chicago was a hot topic this week. And yesterday, Medill added to the buzz when full-time IMC stu...
Dating and marketing have more in common than you might think. Think back to some of your best and worst dating experiences and you’ll see why the art of navigating through a relationship is so relev...
Have you ever loved, or despised, a company enough that it has assumed a sort of persona in your mind? For example, every time I approach a retail location of a certain giant wireless company that I ...
Terry Davenport of Starbucks and Jonathan Blum of Yum! Brands shared career lessons as part of the Medill Crain Lecture Series. Guest blogger Tom Collinger is chair of Medill’s Integrated Marke...
Customers have communicated with companies in various formats: a visit/phone call to customer service, a written letter, and more recently, a post to their social media site. In the early 2000’s, I ...
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