**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile. I spent the better part of the morning reading Altimeter Group’s report, “Make an App...
**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile. When I was a kid growing up in California’s Central Valley (the “Big Valley” made fam...
IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012. The report states that “IBM’s acquisition of both Unica and Coremetrics was a clear signal to man...
One of the most dramatic NFL games ever played was Super Bowl XLII pitting the undefeated (18–0) New England Patriots led by record-setting quarterback Tom Brady against the surprising NY Giants with...
IBM launched Smarter Commerce—a strategic approach that places the customer at the center of your company’s business operations—in March of 2011. The response from customers, partners, analysts, and ...
Last week I had the great pleasure of attending NRF (or as most people call it, Retail’s BIG Show) and as always I was very happy to see friends and colleagues. This year, I actually spoke about the ...
It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to contin...
Here we are, December 19th. Just five business days until the Christmas weekend. And everyone wants to know how online retail is doing. The answer is that consumers are out shopping in force (at leas...
Today IBM announced its intent to acquire DemandTec, Inc., one of the leaders in cloud-based pricing, promotion, and merchandising analytics. This deal, which is of course subject to DemandTec shareh...
Thanksgiving has always fascinated me. It’s the one day a year that every American family is eating basically the same meal (with a few variations, of course) and watching football and the Macy’s Tha...
A couple of weeks ago when I wrote about online shopping trends and predictions for this holiday season, I focused largely on the rise of the mobile shopper. Today in honor of Black Friday, I’d like ...
Around this time last year, Susan Etlinger, an analyst with Altimeter Group said something that stopped me in my tracks. In the context of discussing ecommerce, Susan asked, “what’s a store, anyway?”...
When did it all get so complicated? That’s what I asked myself over the weekend as I was thinking about the current state of online marketing. Think about it: how many times have you, a marketing ex...
Forrester Research, Inc. has just published its long-anticipated report, The Forrester Wave™: Web Analytics Q4 2011 and we at IBM couldn’t be happier with the results. IBM was not only named a leader...
IBM recently published an online retail readiness report for the UK similar to the one for the US. While there is just as big of a push at the end of the year with big promotional days like Mega Mond...
Last time, we discussed where to start in terms of a social and mobile strategy for the holidays. Now, let’s take it a step further and talk about real life examples. Typically visitors to a mobi...
The economic roller coaster still seems to be in full effect, but the 2010 holiday season provided some hope for online retailers and the recently released IBM Coremetrics 4th Annual North America On...
Many of you who have followed the evolution of Coremetrics will remember that in 2006, we acquired IBM’s SurfAid Analytics Business. Then last year, IBM acquired not only Coremetrics, but Unica...
You know that old philosophical question, “if a tree falls in a forest and there’s no one there to hear it, does it make a sound?” I often think about that when a marketer tells me that he’d really, ...
If you’re from North America, the name wehkamp.nl may not ring a bell. But they’re only the largest online retailer in The Netherlands, and one of the truly innovative marketing companies on the plan...
How many times have you been browsing for something you wanted to buy online? Your desired purchase doesn’t really matter: maybe it was a new pair of shoes, or those skis you’ve been dying for, or th...
I was driving to the office today thinking about how much online marketing has changed over the last year, much less over the last five years. OK, I was also thinking about how traffic along 101 Nort...
Shakespeare’s famous and often-quoted Sonnet 116 says, “Let me not to the marriage of true minds admit impediments”. But what does Shakespeare have to do with online marketing and analytics, you migh...
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