The following is an excerpt from Chapter 7 of Heather Mansfield’s book Social Media for Social Good: A How-To Guide for Nonprofits. Thanks to the social Web, there is no shortage of possible topics f...
Last year, my friend and colleague Trey Pennington took his own life on the grounds of the church where he and his family attended for many years. When the news spread, first on Mashable and then thr...
Untitled Document 1. Amazon.com You may have heard of this website — a good place, I understand, to find books (or anything else manufactured). But what I appreciate even more is the “Search inside t...
Here are the five most widely read stories this week on PR Daily: Hashtag basics: Why they work, and why they fail 5 social media lessons from Star Wars 18 common PR terms—defined Brilliant Twitter r...
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin. I suppose every dog does have its day, and ...
There’s a ton of grey area when it comes to the phrase, “There’s no such thing as bad publicity”—especially in the era of social media. There are has some twists and turns to it. However, it still ma...
Since starting my month-end disasters lists in September 2010, I’ve knocked Republican and Democratic politicians alike. During the primary season, I tended to criticize more Republicans. That made s...
PR Newswire recently took a look at how press releases sent on the wire performed in terms of number of views. The numbers were quite revealing. Adding multimedia to your press releases, articles and...
The May jobs report came out this morning, and it looks grim: The economy added a mere 69,000 jobs last month, and the unemployment rate ticked up to 8.2 percent. Making matters worse, the number of ...
Every decade has its words and phrases that became worn out from overuse. For example, the 1960s had “groovy.” The ‘70s introduced the tired word “bummer.” In the ‘80s, “bitchin’” turned everyone int...
For the last couple of weeks we’ve heard about the Facebook IPO, so let’s shift the focus from the business of the social network to some useful video case studies from brands and businesses that hav...
At a young age we learn to be polite, listen, say "please" and "thank you," and respect those around us regardless of their socioeconomic status. So why do so many people get social m...
The debate between language prescriptivists, those who believe we should adhere to the rigid rules of grammar at all times, and descriptivists, those who advocate language as its actually used, is tu...
A few years ago, my wife and I honeymooned to Spain. After one week in the country, I demanded that we stay, forever. Family and friends could come visit; our stuff could be shipped; our jobs—to hell...
On Thursday, former presidential candidate John Edwards was acquitted of one count in his campaign fraud trial. The jury deadlocked on the other five counts, and the judge declared a mistrial. As of ...
A telltale sign of growing old is a lack of knowing what’s cool. Those who are looking to stay current or feel young at heart, take heed: InSites Consulting has you covered. Recently, the company unv...
Best practice: (noun) A method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark. Example: Nikon’s Geoff Coalter spun David...
Samantha Jones has set a terrible example for aspiring PR professionals. The “Sex and the City” character works in public relations—portrayed in the TV show and movies as a fabulous job that’s all ab...
FOR IMMEDIATE RELEASE Chicago, Ill. (June 1, 2012) — They might know how to press a good T-shirt, but when it comes to press releases, the folks at CafePress could use some help. The company is hirin...
Facebook is making it so social media managers will have more control over their brand pages, making some third party management tools essentially obsolete. For instance, Facebook now enables page ad...
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin. Billy Ray and his “achy breaky heart” rocke...
A couple interesting stories made headlines over the last week or so. GM announced that it’s going to cease buying Facebook ads. Shopify (a provider of back-end e-commerce services for e-tailers) rel...
Go on, take another sip of your wine, Kathie Lee Gifford. The co-host of the “Today” show’s vino-filled fourth hour must’ve had a solid buzz going on Tuesday when she talked to guest Martin Short abo...
If the Web collapsed and social media ceased to be, British women would miss it far more than men. A British Telecom study reveals that 54 percent of women regularly use social media sites such as Fa...
Reporters love data. As a result, surveys can often be a trove of high quality and interesting statistics, but only if you do them right. Here’s are five best practices for running a survey, as well ...
As a former sports journalist-turned marketer, I can say that fans are absolutely fascinating. Much like politics, it’s almost impossible to hold a conversation with the extremists. But who are the f...
Many companies or organizations that have faced a social media crisis will say that the biggest lesson they learned from the experience was the power of an apology. Saying they were sorry and being h...
What inspires you to share content you read online? Maybe you find it useful. Maybe its interesting or surprising. But more than likely, it makes you feel something. Specifically, it makes you feel s...
You can tell a big story with a little camera. In fact, producing a video with a pocket-sized camera has never been simpler. Ragan’s latest webinar, “Unlocking the Potential of Your Pocket Video Came...
As PR professionals, we often find ourselves in interesting conversations trying to explain what we do for a living. The popularity of social media and its integration into the PR and marketing mix h...
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