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The Lingerie Journal: Lingerie News, Lingerie Trends and Expert Advice for Lingerie Retailers» The Lingerie Journal, Lingerie News, Lingerie Trends and Expert Advice for Retailers
www.thelingeriejournal.com
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The Lingerie Journal gives Lingerie Retailers, Adult Retailers and Home Party Professionals the knowledge to succeed at their business
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Men need not apply: Are we right to keep men from retailing women’s lingerie?

by Michelle Broomes It appears that a campaign to end the selling of lingerie by men in the Middle Eastern kingdom of Saudi Arabia is coming into effect this year. This writer recently perused articl...

1 day ago

Erica M Legwear Teaser

We wanted to share with our readers a little teaser for our upcoming video interview with Erica of Erica M Legwear. Watch this brief intro to Erica M, check out some of the photos we snapped at Erica...

6 days ago

Four Summer Marketing Tasks For Your Lingerie Business Or Brand

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest .com or on working on her goal of filling up an en...

24 may 12

Curvy Kate SS13

Spring is in the air and we’re starting to receive some great images from brands’ SS12 & SS13 collections. Today, the talented team at Curvy Kate sent us images from their recent SS1...

23 may 12

New Australian & New Zealand Distributor for Seven ’til Midnight

Seven ‘til Midnight announced a new sales and distribution partnership with Calvista, Australia’s premiere adult distributor, headquartered in Melbourne. Seven ‘til Midnight continues its world-wide ...

23 may 12

Philippe Matignon Fall & Winter Press Preview

Intimate apparel professional Moira Nelson has teamed up with luxury Italian hosiery brand Philippe Matignon to present an exclusive preview of their Fall/ Winter 2012 legwear collection on June 5th ...

23 may 12

Bethenny Frankel SkinnyGirl Solutions Shapewear Collection Kick-Off Event

Bethenny Frankel holding an item from her Skinny Girl Shapewear Collection Last week, Bethenny Frankel hosted a kick-off event for the launch of her new shapewear collection for Macy’s at the R...

22 may 12

Lovely’s Lingerie Boutique Opens

“Our boutique offers a friendly, personal and unimposing atmosphere where quality and sexy is the objective,” – Valerie A. Cuttino Making the move from online to brick-and-mortar, L...

22 may 12

Mark Behar To Head up RH Smith US Sales Development

UK-based RH Smith & Sons, parent company to Smiffy’s and Fever Collection announced that Mark Behar moves to head up their US Sales Department as Business Development Manager. Behar will o...

22 may 12

Marlies Dekkers Undressed

Last week, we were invited by the lovely team at I.N. Showroom to Marlies Dekker’s Press Day at the exclusive Soho House here in NYC. It was a gorgeous setting for an equally gorgeous display o...

21 may 12

The Full Figured Chest Launches the “I Am Made To Measure” Awareness Campaign and Giveaway

The Full Figured Chest and five independent lingerie designers are out to demonstrate just how inclusive the independent and made to measure lingerie world can be. Starting May 20th on thefullfigured...

18 may 12

Honey’s Place Now Carrying NS Novelties

“I think our retailers are going to fall in love with NS Novelties…” – Bonnie Feingold, President/CEO Honey’s Place Honey’s Place is now carrying a wide range of products from...

18 may 12

Cake Lingerie AW12 Candy Collection

“From the smooth textures and tastes of the essential creams and caramels – to the rich and exciting essence of sweet candy and packaging, this collection provides a selection for every taste b...

17 may 12

Naïs Lingerie SS12

“We like to say that we are a lifestyle brand, more than anything else. We are here to serve the woman who wants to feel trendy in their every-day Lingerie,” – Anaïs Bouchard You ca...

17 may 12

Full-Busted Swimwear Roundup 2012

“For full-busted women, the prospect of shopping for the appropriate swimwear can be daunting…fortunately, in recent years, more companies are offering bra-sized swim options in an array of cut...

16 may 12

Curvy Kate Sees Social Media Success

Curvy Kate witnessed a 117% increase in engagement on Facebook this year thanks to their Star in a Bra competition and the custom made Facebook application that allowed fans to participate and intera...

16 may 12

Beatrix Privé Launches Plus-sized Luxury Lingerie Line

“I created beatrix privé for the woman who appreciates quality foundation garments, luxury fabrics, color and stylish design.” – Jenny Davis After spending years as a magazine fashion edi...

14 may 12

GlobLove’s Essentials: Film Noir Collection

Last week, we showcased GlobLove’s SS12 collection, a whimsical and sensual offering of lingerie. Today, we want to give our readers a glimpse of the brand’s slightly darker Essentials: F...

14 may 12

Asia Adult Expo Returns to Macau, expands to Taichung, Taiwan this August

Asia’s international trade fair for adult products – Asia Adult Expo (AAE) will be scheduled from Aug 17 – 19, 2012 at the Venetian Macao, China, while its sister show – AAE Taichung will be held one...

10 may 12

Lingerie PR Launches and Announces Claudette as a Client

“I decided to have an agency that would be dedicated to lingerie and lounge wear; therefore always putting them first,” Sherece Rainford Lingerie PR is thrilled to launch the agency with ...

10 may 12

GlobLove SS12

“GlobLove: a brand with heart” One of the first questions I asked designer Liana Artinian about her brand, GlobLove, was “what’s up with the name?” The answer that follo...

09 may 12

Letter From Paris: Designer Interview with Fifi Chachnil

Kathryn Kemp-Griffin is the founder of Paris Lingerie Tours and offers exclusive lingerie tours as an unusual alternative to the regular tourist attractions. She is also the founder of Pink Bra Bazaa...

08 may 12

Esty Lingerie Adds Salon Chaton

“Salon Chaton is a collection of elegant, feminine knickers with sheer fabrics and delicate trims aplenty,” – Estelle Puleston Esty Lingerie stocks the handmade Australian Lingerie ...

07 may 12

FigLeaves.com Stocks Claudette

“The DD+ team at figleaves.com believe Claudette will offer an exciting addition for their customers,” Bok Goodall, Claudette Online retailer Figleaves.com stocks Claudette after discover...

07 may 12

Curvy Kate Expands into UAE

Curvy Kate recently announced that it has expanded into the”highly underrepresented full bust market that is the United Arab Emirates.” Curvy Kate’s sales grew 400% last year, and the bra...

04 may 12

Tyes.by.Tara Creates Private Label Collection for Chippendales Boutique

Tyes By Tara Chippendales Headband Example tyes.by.tara, a designer and manufacturer of sexy jewelry and accessories for women has announced that they will be designing a private label collection for...

04 may 12

Velda Lauder Corsetiere Purple Heart 2012 Collection

“The gift of the corset is its ability to free the inner strength and beauty of a woman in an instant” Velda Lauder Corsetiere’s latest collection, Purple Heart, is “all about...

04 may 12

WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4

What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still ...

03 may 12

NaiS Lingerie Video Teaser

We love photoshoots! There’s an element of creative Alchemy involved in pulling together the talents of a lingerie designer, stylists, make up artists, hair stylists and graphic designers to tr...

03 may 12

Blossom Room Adds Alexis Smith Lingerie

“Alexis Smith Lingerie is beautiful, affordable fashion forward lingerie but most importantly supportive for the larger cupped women.” Online retailer, the Blossom Room, recently added Alexis S...

02 may 12

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