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I helped out with the AV at a terrific online publicity and marketing panel last night at the AAP / Association of American Publishers hosted by the WNBA / Women’s National Book Association. ...
It’s that time of year again, when thousands of people with Macbooks and iPhones migrate to Austin for the annual South by Southwest Interactive (SXSWi) festival. Following up to last yearR...
Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includes, in addition to the information below, in...
In honor of the birds chirping outside my apartment this morning, I wore my not-NorthFace coat to work. *** Anyone who emails me the imprints of all the books listed (or houses if no imprint is avail...
There’s no doubt that bookstore events (talks / signings) are an important part of the book promotion process. At the same time, the goal of a book publicist isn’t simply to carpet bomb ...
Turns out that blizzard thing the other week was not actually Snowmageddon, because this one is Snowmageddon. (At least until the next time it snows.) *** Anyone who emails me the imprints of all th...
Yesterday I fell asleep on the subway dreaming of the slopes and woke up at West Fourth Street — ah, well. Life’s not perfect. At least today is Friday. Anyone who emails me the imprint...
Last week I posted about book publicity FAQs that pertained to the media. Of course, book promotion also involves scheduling author events, which is another area in which book publicists often get q...
Follow the Reader, an incredibly informative publishing blog, has been running a series of posts entitled Fine Arts of Marketing, Publicity + Advertising in which they discuss, well, book marketing, ...
So apparently J.D. Salinger died last week. Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includ...
The other day I was discussing an author’s Facebook fan page with a colleague — we’d set up the page, but months after the book’s publication, we didn’t have time to mai...
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