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Doktor Spinn
www.doktorspinn.se
49
PR-konsulten Jerry Silfwer bor i New York och bloggar om yrke och vardag på Manhattan.
#22348 in All , #11 in Social media

Getting Started With a Global Social Media Launch Strategy

I got some questions from Monica Enecrona, student at Hyper Island. She and her study group is putting together a global social media marketing strategy. 1. Which are the biggest and most important s...

2 days ago

Great Content Is No Silver Bullet

At a dinner the other day I got into a heated discussion on content marketing. I personally don’t believe content to be a social silver bullet of sorts, but I seem to be in a minority position ...

6 days ago

Yes, Table Tennis Is A Brain Sport

I love having a tennis table at the office. And now there’s a good reason for it according to this BBC article: “In his book, Amen calls table tennis the best brain sport. It improves han...

31 jan 12

How Many Facebook Page Updates Should I Post Each Day?

One of the most common questions about regarding corporate Facebook marketing is how often should I post the page? The puritans will probably say something along the lines with if you don’t hav...

29 jan 12

A Very Small Big Village

Charming case study and a very good PR idea. Thanks to Sofia Sunnerlöf for sharing it with me. This isn’t exactly a new case film, but i had missed it. The only thing is this: Is this really a ...

25 jan 12

Declaring The Hippie Web Dead

Some years ago, I described the social web as the “Hippie Web”. Some people thought that was funny, especially those who also thought that some of the evangelist reactions was a little bi...

22 jan 12

Sh*t Project Managers Say

Ouch. I just felt like moving to some place warm and get a job where a corporate skill set wouldn’t be a necessity to stay afloat. My COO privileges should protect me from this, right? No way, ...

22 jan 12

Amateur Hour In Swedish Politics

Yesterday, Jonas Sjöstedt was elected the new leader of the Swedish Left Party. From a PR perspective, he is a good choice. Sjöstedt is charismatic and intelligent and he can do very well in media fo...

07 jan 12

New On The Blog: Tumblr Webinotes

Inspired by Joakim Jardenberg, I decided to add a Tumblr section to the blog. I used to love sharing from google Reader directly into the blog, but since Google removed the sharing and community func...

02 jan 12

Great Quote On Vision And Execution

My name is Jerry Silfwer and Doktor Spinn is my blog on all things PR. You can also subscribe to Spinns Daily PR Links where you find my comments on the latest in PR and social media marketing. Read ...

15 dec 11

Mobile Phone Etiquette By @mobilematthews & @judkennedy

My name is Jerry Silfwer and Doktor Spinn is my blog on all things PR. You can also subscribe to Spinns Daily PR Links where you find my comments on the latest in PR and social media marketing. Read ...

12 dec 11

Spinn’s Webinotes—Decembe r 11, 2011

How Twitter’s Trending Algorithm Picks Its Topics “Getting a spot on the trending list has become so important that television programs hire consultants to help them get there.”Twitter Joins Fa...

11 dec 11

Rick Perry Challenges Justin Bieber’s Youtube Record

Image via WikipediaYou’re one of those Americans who aren’t too comfortable with homosexuals. And you’re running for political office. Of course your campaign ad’s gonna run o...

10 dec 11

10 Myths About Introverts

Cover via AmazonIf you want to understand social media naturals, I think you need to understand introverts. If you’ve read any of all the mematic “What I Whis People Knew About Me” ...

05 dec 11

How To Oppose House Joint Resolution 6 In Iowa

It’s an important issue and a fight worth fighting for sure, but what gets me the most when watching this clip is the power of a well-written speech. Young Zach Wahls is kicking asses and takin...

01 dec 11

PR Campaign Of The Year: #OccupyWallStreet

It’s very difficult to mastermind a movement. Impossible even. But sometimes there are dormant feelings within the population waiting to be triggered.Kalle Lasn, editor of Adbusters, and his co...

29 nov 11

The Evolution Of Social Media Marketing And Its Pitfalls

I see a lot of companies struggling with their social media efforts in a series of attempts. Here is a pretty normal evolution for a modern company.1. Push Marketing The company realizes that the web...

26 nov 11

Amnesty’s Letter Writing Marathon: Internet Access As A Human Right

When I was a kid I dreamt of a world where no injustice could go by unnoticed. It’s a kid’s dream for sure, but what if I was to say that I still believe in such a world to this day? Woul...

20 nov 11

About The PR Links

Image via CrunchBase As some of you know, Google decided to remove the sharing functions from their Google Reader. You can still post manually to a few networks, but not the way you used to. This is ...

17 nov 11

Spinn’s PR Links—November 17, 2011

Tweet like a pro: 8 Twitter tools to try Tweet, tweet! “Gameification” and Public Relations Sure, but isn’t gamification sooo last year? :) Something Wicked This Way Comes Sounds interesting. T...

17 nov 11

Some Retweets Are Simply Way Cooler Than Others…

You gotta love that. And I’m so envious of my colleagues who worked at the event in NYC—I heard that it was grand! My name is Jerry Silfwer and Doktor Spinn is my blog on all things PR. You can...

09 nov 11

A Personal Status Update

Oh yes, I loathe all people who in the beginning of their blog posts go on about their own lack of productivity, but here I am doing the same obvious mistake. My philosophy is that if you have someth...

03 nov 11

Spinn’s PR Links—October 31, 2011

Tweet like a pro: 8 Twitter tools to try Tweet, tweet! “Gameification” and Public Relations Sure, but isn’t gamification sooo last year? :) Something Wicked This Way Comes Sounds interesting. T...

31 oct 11

Some Questions For Carl Fredrik Sammeli, Prime Group

The other day, Carl Fredrik Sammeli asked me to push for Prime’s Recruitment Day. Even though I’m happy to do that, I decided to let him work for it a bit first… Hi Carl Fredrik! Co...

27 oct 11

Spinn’s PR Links—October 23, 2011

Writers Wanted Someone interested? Are Your Fans Talking About This? “Social media consultants have somewhat tripped business owners up by getting them tangled in the “listen first” saga. And w...

23 oct 11

Tipping Point Magic: What’s Your Website’s Magic Number?

Maybe I haven’t thought about the tipping point theory as much as should? I follow Marcus Sheridan’s blog, The Sales Lion. It’s always a good read, he seems like a down-to-earth guy...

21 oct 11

Polish Political Campaigning Gone… Wild?

Polish left wing politician Katarzyna Lenart takes this campaigning thing to a strange level. Strange sexy maybe, but mostly… strange. I think. Whatever. Why fight it, really? Let’s turn ...

18 oct 11

Spinn’s PR Links—October 18, 2011

Never Ask a Busy Person to Lunch I think this is the sort of business behavior they don’t teach you in school, lessons you learn the hard way. But, here’s a blog post pretty much summing ...

18 oct 11

The State Of Swedish Social Media Marketing

Image via Wikipedia Social media marketing in Sweden, how are we doing? What’s working for us—and what not working? And how did we end up where we are today and more importantly, how do we get ...

16 oct 11

Spinn’s PR Links—October 12, 2011

70% of Companies Ignore Customer Complaints on Twitter We still have a long way to go, obviously. Your Processes For Developing Your Online Community “It’s relatively easy to tell companies wha...

12 oct 11

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