Irina Shayk in OndadeMar SPOTTED: One of our favorite supermodels caught wearing one of our favorite 2012 swimwear trends! Back in March, Sports Illustrated Swimsuit model, Irina Shayk, headed down t...
Elle Macpherson shows off "The Body" in People Mag! Elle Macpherson was spotted in a little white bikini by Vitamin A Swimwear! The former supermodel, who has been nicknamed “The Body,” sho...
What do you get when you have 2 socialites/designers who have been spotted in the same exact bikini? That’s right—another edition of Battle of the Bikini Bombshells! This time we have Kourtney Kardas...
If you haven’t already noticed, this season it’s all about cut-outs, lace, crochet and pretty much anything that lets you show off a sexy hint of skin. For 2012, the peek-a-boo trend is being incorpo...
After receiving several phone calls from customers regarding this season’s most popular trend and brand (fringe swimwear from L Space Swimwear), we decided it was time to dedicate a post on how to we...
He’s already conquered shoes, handbags, accessories, fragrance and clothing, and now Vince Camuto Swimwear is next on the designer’s list! After co-founding Nine West and taking the company to best-s...
The much-anticipated 2012 Anika Brazil Swimwear Collection has finally arrived! Over the past year, the brand has undergone some pretty big changes, but it’s ready to show the world that change can b...
Kendall Jenner rocked the Santa Clara bikini by PilyQ! Another Kardashian-Jenner bikini sighting comin’ at ya! This time, we spotted Kendall Jenner rockin’ a pretty pink bikini from PilyQ Swimwear an...
A girl can never have too many cover-ups and one of my absolute favorite styles is the maxi dress. I love me a good maxi because a) they’re versatile b) they’re practical and c) they’re just so darn...
We just added another new line to our growing fam! Introducing… the 2012 Becca ETC Swimwear line by Rebecca Virtue! If you love that signature Becca look but need some bigger, more flattering style...
For years now, Seafolly Swimwear has been taking over the industry with its flattering, fashion-forward swimsuits and cover-ups. However, many often overlook their gorgeous line of accessories! Eve...
Searching for some fun and flirty new swimwear styles that also provide amazing support and coverage? Enter the 2012 Gottex Profile Summer Collection. The new line is here and hotter than ever, and...
It’s that time again… another edition of “Battle of the Bikini Bombshells!” Today we have two famous blonde bombshells—Cameron Diaz and Rebecca Romijn—who were both spotted in the “Color Blocked” bi...
Today we have a guest post from Cherelynn, a beauty blogger from Makeup University. Here at InStyleSwimwear.com, we advocate safe and healthy tanning practices, so we were thrilled to have Cherelynn...
If you’ve ever purchased a pareo, you know that it’s one of the most versatile and practical cover-up styles around, as there are so many different ways to wear it! By tying it in different fashions...
The 2012 Vitamin A Silver Swimwear Collection is here and hot, hot, hot! This season, it’s all about polka dots, paisleys and of course, the line’s signature LBBs. All in all, you can expect to see...
We have an awesome guest post today from Laurie of LaurieBStyle! As an image consultant, stylist and fab fashionista, Laurie shares her expertise and shows us how to look amazing on the beach this s...
All of the hottest 2012 swimwear trends have one thing in common: a perfect P.O.C., aka perfect pop of color! Whether you find yourself gravitating toward colored animal prints, colorblocking or swi...
It’s that time of the year again! We’re proud to present our 3rd annual BIKINI AWARDS! Check them out today and see if your favorite designers, swimsuits and cover-ups made the cut! Al...
For spring/summer 2012, the color block trend is popping up everywhere—in dresses, t-shirts, bags, shoes and even swimwear! Whether you’re into classic color blocking featuring bold contrasting colo...
You know what they say—you can never have too many little black bikinis! And in today’s look-alike challenge, we have two sleek and sexy LBB styles for you that are very similar—the Buzios bikini fr...
Today we have a guest post from Ted at Pc Pools. We teamed up with them and came up with some fun “staycation” ideas, perfect for showing off your swimsuits… Enjoy! Do you ...
Some of you may not know who Luciana Bozan is but you most likely know who she’s married to… Matt Damon!! Last month the couple went on a lavish vacation with celebrity pals, Thor actor Chris ...
Every year, one Peruvian brand in particular seems to get better and better! The 2012 Aguaclara Swimwear Collection is absolutely a-ma-zing! Featuring a full line of sleek and sexy silhouettes, fie...
I’ve said it before and I’ll say it again, fringe is ALL the rage this year! Boots, bags and bikinis…you see fringe everywhere, so it doesn’t surprise me that fringe ended up in our look-alike challe...
Cheetah-licious We are super excited to FINALLY welcome the newest, most anticipated brand to InStyleSwimwear.com… introducing Beach Bunny Swimwear!! Beach Bunny was launched in 2004 by form...
Champagne? Check! Skis? Check! The most fabulous snow bunny attire you have EVER seen in your life? Check! That’s right, the Beverly Hills Housewives are hittin’ the slopes of Beaver Creek, Colo...
Today we have a guest post from Amy Gan of MyFDB. In this post, Amy explores fashion photography in the world of swimwear… Enjoy! Typically when you think of models in swimsuits for a pu...
Cynthia & NeNe lounging in their swimsuits in Miami (photo courtesy of Bravo) Season 4 of The Real Housewives of Atlanta is in full swing and on last night’s episode (episode 2), the ladies heade...
Kendall in a White Sands bikini! It looks like the Kardashian sisters have some competition in store for them. While they have been busy filming their reality shows, promoting their Clo...
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