If you have, thank you.
My book is published today. Woop!Some authors might celebrate with a glass of sherry, but not me. Im making a chart. I have a fondness for lists and rankings, so I am treating myself by doing a chart...
And my publishers, Laurence King, have unleashed a Facebook marketing campaign. See it here.Also, if youre the kind of ponce who - like me - enjoys books about art, design, architecture, graphic desi...
Announcing some progress on plans to promote my book.I have lunched the legendary Mark Denton - view his showreel here - and he has agreed to shoot a viral film for me, in return for me helping him w...
Apparently most authors dread the marketing process.Not me. As an advertising guy, I'm thinking it will be a fun challenge for me to sell my own product for a change, as opposed to other people's.So ...
How's things?I hope all's good. Me, I am pretty well.In fact I'm rather excited - my book is coming out!They've made David Droga's name more prominent than mine on the cover, which is an absolute sca...
After 3 years and 707 posts, I've decided to discontinue Scamp. Reasons? Partly a desire to free myself from the daily commitment of having to entertain one of the world's most demanding audiences - ...
So I'm continuing to document, at possibly tedious length, the actual process of making a TV commercial.Today the subject is "comments."When you are working on an edit, here are some of the people wh...
Soft voices. Low lighting. Comfy armchairs. A full belly of burger and chipz zz zzzzzzzz mmffpgh uur uh humph. Oh, sorry... where was I?Grading.(For those who don't know what that means, as indeed I ...
Editing is actually my favourite part of the ad-making process. I've even read books on it. Possibly a copywriter thing? Do copywriters enjoy editing because it's a kind of narrative exercise?Or perh...
1. I have put on half a kilo (shoot food)2. The crews all look like roadies for a death-metal band3. When you go into overtime in Prague, the production company producer begins a gentle nervous tappi...
Here's a fine example of the traditional art of graffiti, as photographed on the back of a toilet door in Prague this morning.But on the very same door... there was also this. Is the internet now a v...
The Czech Republic (as seen from the minibus ferrying me between the hotel and the studio)Another view of this beautiful countryCould you concentrate with this sitting in front of you all day?Shoots,...
But I like the typography.It's good morning from Prague, where Scowling A.D. and I are filming some ads.I won't be blogging about the actual shoot because of client confidentiality, but I would love ...
If you enjoy visual stimulation, and want to keep up with current visual trends, but you’re faaaaaaaaaaaaaar too lazy to actually look at lots of different websites to do so, I can recommend a weirdl...
Being a cynical hard-bitten atheist pedant, I don't like happiness, optimism, twinkly Santas, or people coming together to teach the world to sing.However, I do like weird scruffy magicians who have ...
A geezer called John King, "director of brand innovation" for Fallon, reckons that "brands have evolved past the baseline of trust and awareness; now they must learn how to give."If you want to read ...
I got a request last month to feature a female director. Trouble is, there aren't many. It seems possession of a penis is almost mandatory before an individual is allowed to shout 'Cut' or 'Action'. ...
Thanks to those who've congratulated Scowling A.D. and myself on our two D&AD nominations.I shan't try to be cool about it. I'm thrilled.As regular readers will know, I do care about awards. (Yes, ev...
At 9.58am my inbox received "new Perrier ad directed by Frederic Planchon for Ogilvy Paris":And at 11.12am it received "this is quite a lot like an installation The Glue Society did in Sydney a few y...
Graeme B. kindly sent me this clip, commenting that: "It's like they've stolen the idea from your Barnardo's ad [he means this one] and applied it to atheism."Thieving bloody atheists.I do like it th...
A placement team, yesterdayI've had a few requests to do a post on the subject of placements, so here it is.The industry is quite split on the issue.On the one hand, there's the opinion (quite often ...
The most recent poll here showed that the internet is by far our favourite thing to do nowadays.Can't say I'm surprised. It's so clearly better than talking to people, isn't it? I mean... what if you...
Okay. Last day of Planner-bashing, I promise. I'm thinking of starting my talk by showing the Planners a few examples of bad propositions, while playing the music from John Carpenter's 'Halloween'. N...
So it seems not many people liked my last presentation.Well, I'm about to do another. This time it's to the nation's rising stars of Planning, at IPA 4.One of the themes I've been asked to touch on i...
This is a presentation I gave at a WARC conference the other day.I've added some extra text, so hopefully it should communicate without me talking it through.The goal was to give Clients, Planners an...
Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.Top 25 Ad Blogs (world ranking)1 (1) Ads Of The World 12,255↓2 (2)Ad...
Beginning his article with that famous rallying call, a guy called Anubis has done a truly exceptional job of exposing the full extent of the scams of FP7 Doha (see post of two days ago, and thanks t...
I always like working with directors who are ex-creatives.They just get it.Steve Reeves is a typical ex-creative of a director, in my opinion, in that he doesn't have a personal style that overwhelms...
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