Is your organisation a social butterfly or a dying wallflower? Business to Business Marketing need not be unsocial. SWEET FACT: According to the report, Social Strategy for B2B Marketing 2011 (Global...
Have you noticed the changes to your Google+ Profiles yet? The navigation is now flexible and there is some enhancements to video and images sharing. You can personalise where the navigation sits. Yo...
Google has said vanity URLs for Google Plus might be a security risk and wont allow them. A Google+ profile or page URL looks like this: https://plus.google.com/ u/0/110615320026166241672/post s. This...
People interact with brands across multiple channels such as email, social media, and offline. Multichannel Marketing means delivering a cross-channel experience, including your email marketin...
If people hover over your photo or profile on Google+ a neat caption will pop up. This is a great opportunity to highlight your skillset or specialisation. It works not unlike a tagline. Did you know...
There is a lot of hype around online marketing these days. At Pollen Marketing, we use a four-point approach that aims at developing strategy in the key digital areas. These are: Content Marketing, S...
Word-of-Mouth on the Web re-launches as ‘Word of Mouth Online’ In the days before the Internet, many businesses relied on word-of-mouth as thei...
image credit : wordboner.com
An interesting study just out from Pew Research Center’s Internet & American Life Project> reports that, despite the known rising trend in social network usage among adults, email and search eng...
Information drives the Internet. Content Marketing seeks to engage potential clients with meaningful information, related to what they are looking to buy. Basically, as opposed to your sales pitch an...
Came across this take on Digital Marketing in the Twitter stream of my good friend @nottheword. Slide Deck summed up in one sentence – Digital must enhance what is great and amazing about life ...
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