It Trends | Cut Outs, style route.

Cut outs are major in the spring/summer style cast! Low necklines or high hemlines are not necessarily the only form of showing some skin. Dare to wear cut outs detailing, it doesn’t have to be...

Style Muse Monday | Cara Delevingne

This model is young, hot, and stinks of cool. As the face of Burberry and a runway feature for Chanel, Fendi, Oscar de la Renta (to name a few), Miss Cara Delevingne is taking the fashion world on...

Ego Radio | Alterno Hip Hop

Music genres have been fusing at an all-time high, as of late with many fine-tuned cross-overs that really don’t fit much of a genre other than “urban-alternative”, “alterno-hip hop” etc.. anything...

GLOBAL EGOIST | TOKYO CRAZE DAZE

Tokyo street style is a whole other world all together. First off you have the main subcultures and then within those subcultures you have subgenres and within those subgenres, you have really cool...

Style Muse Monday | Jessie J

Jessie J is a mega-babe, mega-powerhouse, mega-talent, and MEGA-EGOIST. An English singer with style that doesn’t quit and a talent that is incomparable, especially in today’s voice charts! Though...

EgoRadio | Sun Ray // Sound Play

Mr. Sun is out to play and you should be too! You must have the perfect tunes for sun ray play though! So try these out, introducing: EgoRadio –your fix for stylish sounds. All three of these...

Global Ego:London digs

Global Egoist : London Bold Bold prints come in and out but with the right styling, can be timeless. Consider the mega hot bold prints that were huge in the 60s and brought back in the 80s. Well...

Style Muse Mondays: The girls outside of girls.

I know the first season was better but did you know that these girls have good style, outside of the hbo set? Girls is a super hot show right now and the girls are just as hot! We are always...

It Trends : Crop Tops

It Trends: Crop Tops With this item being adorned by many celebrities and found on multiple runways, it’s about time that crop tops are trending. Although some people wear these tops baring their...

It Trends : Floral Patterns

It Trends : Floral Patterns With Spring at its peak, be prepared with a favored trend of the season: floral patterns. There are endless ways to wear this popular trend and here are some...

Style Muse Monday: HyunA

“HyunA” Some may know her as the dancer from Psy’s famous Gangnam Style music video; this week’s style muse is none other than HyunA. In South Korea, HyunA is well known as an idol, singer, rapper,...

It Trends : Black & White

It Trends : Black & White The colours of black and white is a bold combination that has started to trend which works in countless ways and is able to fit into any type of style. Being one of the...

Flavour of the Week : Dare To Stand Out

“Dare To Stand Out?” Born in Kansas City, Missouri, Jeremy Scott enrolled in an institute for fashion design. He started his runway career in Paris and has shown collections in Paris, New York, Los...

Style Muse Monday: Li Bingbing

Some of you might know her from wearing the same sea foam green Gucci dress that Katy Perry wore to the Grammy Awards in 2013. Li Bingbing is an award-winning Chinese actress and singer, stands out...

IT TRENDS: Camo

The Camo Jacket: Spring’s Must Have One of the absolute must haves for the coming Spring season is CAMO. If you’ve been browsing our NEW ITEMS recently you’ve probably noticed this rad Army Jacket…...

Flavour of the Week: Beauty Tips from London Fashion Week

LONDON FASHION WEEK BEAUTY INSPIRATION Hello beauties! Hope you’ve been having a fab week so far. Last week we brought you fashion inspiration from the catwalks of New York Fashion Week and this...

Style Muse Mondays: Coco Rocha

COCO ROCHA At New York Fashion week stunning Victoria’s Secret model Doutzen Kroes was asked who her personal style muse was….and she chose none other than the super chic model Coco Rocha. We...

IT TRENDS: Menswear Inspired

IT TRENDS: MENSWEAR INSPIRATION There’s something undeniably chic about a women in a man’s clothes. It’s a trend that’s always been part of fashion – from Bugsy Malone to Annie Hall to Janelle...

Flavour of the Week: NY Fashion Week Inspiration

BEST OF NEW YORK FASHION WEEK In a perfect world, I think we can all agree that we would be sitting front row on the Runways of New York Fashion Week right now with the likes of The Olsen Twins,...

Style Muse Mondays: Beyoncé

BEYONCÉ KNOWLES Happy Monday Ladies! Hope you had a fabulous weekend full of crazy nights out and amazing outfits. Today our Style Muse is the iconic Miss Knowles. From her unbelievably fierce...

Look Book: Valentine’s Day Edition

Style Muse Mondays: Jane Birkin

You know you’re an influential figure in the fashion world when Hermès names a handbag after you. Not to mention… said bag goes on to be the most expensive and sought after handbag in the world. So...

It Trends: Sheer Bliss

Sheer is one of those trends thats if its done well, can be amazing, yet if its not done well….it could be disastrous. That’s why you have to strike the perfect balance and show just the right...

Flavour of the Week: Valentine’s Day style

Valentine’s Day will be here before we know it (how is it almost February??) and whether you’re attached or not, its time to pull out the fabulous. If you’ve got a new flame trying to woo you, or...

Style Muse Mondays: Rosie Huntington-Whiteley

Models always look fabulous on the runway, obviously, but off the runway is where their true style shines through. Rosie Huntington-Whiteley is not only fabulous, she’s managed to snag one of...

It Trends: Cut it out

Cut outs seem to be everywhere lately, even on the red carpet! They were spotted all over the Golden Globes, on stars like Emily Blunt, Kate Hudson and Kristen Wiig. [Check them and our other best...

Flavour of the Week: Hockey style

Unless you live under a rock, you know that the NHL has been on lockout since the beginning of the season. And you couldn’t miss the collective cheers and screams throughout the country as it was...

Style Muse Mondays: Sienna Miller

We all associate her with on-again, off-again dating the gorgeous Jude Law for years on end. But now that she’s finally left that dirtbag behind (the nanny – really?) for greener pastures, we can...

It Trends: Spikes

A trend is exactly that: a trend. Something that is in fashion for a short time, and then becomes yesterday’s news before you can even say head-to-toe leather. But spikes seem to be on a...

Flavour of the Week: Golden Globe Style

Don’t lie…. the best part of any award show is the red carpet. We agree. And Sunday night’s Golden Globes were no exception. It’s been a great year for film and television, and this is the only...