SOUL-MADE
New Styles That Best Voice Who You Are.
The soul-made vintage concept is based on the idea of craftivism – the union of craft and activism, body and mind, thinking and making, creating and wearing. We call ourselves Fashion Jammers and we believe that DIY (Do- it- Yourself) Fashion becomes a process of making personal self- identity and citizenship.
Our values:
- Working with the hands, re-mixing styles, re-using, recycling and reinventing oneself and mainstream fashion and looks.
- Improvising, experimenting, blending genres, patching together contrasting or even contradictory elements, creating new meanings.
- Bricolage, producing from the materials at hand, blending trends, putting different generations in dialogue, converging past and present for a more sustainable future.
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