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Logic+Emotion
darmano.typepad.com/logic_emotion
26
Logic+Emotion sits at the intersection of Marketing 2.0, Brand Engagement and Experience Design—where passive consumers are transformed into active participants.
#50544 in All

Move Over Entrepreneurs, Here Come The Intrapreneurs

Originally posted on ForbesIn the wake of Facebook‘s IPO, and despite where the stock goes from here, one thing is clear: Entrepreneurs–especially successful ones–arethe new rock stars of business cu...

3 days ago

Five (Intuitive) Reasons To Bet on Facebook

Theres no shortage of commentary around Facebook as the smoke literally builds around its engine while the social media rocket prepares for IPO liftoff. This piece wont be full of rational analysis b...

18 may 12

Social Business: Where Its Been & Where Its Going

"Chasing the past, I stumbled into the future". - T A Sachs Ive always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present...

06 may 12

Own The Data, Own The Future

Now that some of the dust is settling around Facebooks massive acquisition of Instagram this past week, we can all take a step back and think about the bigger picture. Yes, Facebook understands the c...

14 apr 12

Thoughts on the Future of Social-Digital Agency Services

*The above does not reflect actual or estimated market share Now is as good a time as any to be thinking about the future of digital (and social) as defined by those of us who provide services or eve...

07 apr 12

Thoughts On Altimeters Digital Influence Report

Altimeters most recent report titled "The Rise of Digital Influence" revolves around the theory and practice of "digital influence". A trend that will not die despite the industrys co...

21 mar 12

Klout Targets Agencies Via "March Madness" Competition

Klout has dialed up their marketing efforts, this time placing agency individuals in a March Madness bracket style competition they are calling "Agency Insanity". Critics will scoff at it as...

20 mar 12

Four Ways I Participated @ SXSW

Photo by Geoff Livingston The interactive portion of SXSW is over—and by all accounts this year was the biggest (wettest) and probably the most "mature" of the event as more senior individual...

16 mar 12

Visual Notes From The Social Business Summit @ SXSW

Rather than write down some notes I thought Id share a couple of pages from my notebook after the AM session from the Social Business Summit at SXSW. No more updates for a whie as my schedule is pack...

08 mar 12

Weaving The Social Layer Across Your Organization

Next week I am joining thousands of innovators, digital pioneers and social strategists for the interactive portion of SXSW. A highlight of the trip will be joining my former colleagues from social b...

03 mar 12

Ten (Awesome) Things To Do At SXSW

Something our team cooked up for SXSW. Ill be arriving early to speak at the Social Business Summit, hosted by Dachis Group. Also, some of the events Ill be attending are on Pinterest here and here. ...

24 feb 12

Social Business In Action: Field Notes

I just finished up participating in one of our events for Social Media Week, a global conference taking place in several major cities around the world. Our panel moderated by colleague Robin Hamman i...

14 feb 12

Permission To Fail

I love my job. Seriously. The skeptical among you may read this as shameless corporate cheer-leading, or a PR ploy (given I work at a PR firm). Its not. You have to understand that I work for a very ...

09 feb 12

Will The Real Social Business Experts Please Stand Up?

Stop what youre doing and check out this thread (on Google Plus of all places) started by Francine Hardaway. She started it off with a simple question. "Who are the best experts in social busin...

07 feb 12

People, Places & Events

A few significant events happening over the next few months—heres where Ill be: Chicago: February 6th, Social Media Club, An Interview With Richard EdelmanOur Ill be interviewing Richard Edelman our ...

03 feb 12

How To Be A Social Media Self-Righteous Jerk

The scale above shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall sh...

02 feb 12

Launching a Social Command Center (Without The Center)

"Social command centers" are all the rage today and its not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound...

27 jan 12

Trust Shifts From Institutions To Individuals

Today I had the opportunity to present to academics and industry experts from the international poultry industry (you can listen to a re-cap via a short podcast from "Agwired" here). During...

24 jan 12

Whats A Picture Worth?

Just updated my "Visual Thinking Archive" on Flickr. It provides a variety of frameworks, visual thoughts and non text based strategic thinking would could apply to a variety of business case...

13 jan 12

The Year of the Change Agent

Weve always lived and worked in a state of flux but one can make the argument that recent developments in technology, society and business seem to have accelerated the pace of change we have to conte...

03 jan 12

Holidays

Ended the year with a flurry of activity. We went public with our newly elevated offering around social business—have delivered significant milestones with several clients and wrapped up my frequent ...

22 dec 11

Demystifying Social Business

Originally published on Edelman Digital If you Google the phrase “social business” you’ll get a variety of results returned. One of the first and perhaps oldest is a Wikipedia entry, which describes ...

20 dec 11

Six Social Media Trends for 2012

Originally posted on Harvard Business Review Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. Ho...

19 dec 11

Social Business Planning in 2012

Originally posted on Edelman DigitalToday marks my two-year anniversary at Edelman, or what we affectionately like to refer to as an “Edelversary”. So much has changed in the industry since joining t...

16 dec 11

Forresters "Three Social Thunderstorms" ; At LeWeb

I didnt attend LeWeb this year, but judging by the chatter, one of the more discussed talks was given by Forresters CEO, George Colony who outlined three "thunderstorms" approaching the tech ...

11 dec 11

Whats On The Horizon For Social Business?

I was recently invited to our Toronto office to talk about social business—both what it is and whats in store for organizations who seek to integrate social as part of how they do business. This is p...

28 nov 11

Making Business Decisions Through Data

Co-produced with Chuck Hemann on Edelman Digital What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting throug...

22 nov 11

How To Think And Communicate Visually

Originally posted on Edelman Digital Visual storytelling is nothing new. We only need to look to the earliest signs of humanity for proof—simple paintings on the walls of caves tell the story that pe...

16 nov 11

Who Influenced Blogworld?

Last week I spoke at Blogworld in LA and today came across this post done by Radian 6 who leverged their platform to provide some analysis of the conversations generated by the event. The graph above...

09 nov 11

Social by Design: Design Thinking & Business

Social by Design: Design Thinking & Business View more presentations from David Armano From a recent Keynote I delivered at the Constellation Connected Enterprise. "Design" is more import...

07 nov 11

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