The Penny Rose

Meet Elimelise Vilmenay—Blogger/ Fashion Industry Veteran

Having grown up in Santa Cruz, Calif., Elimelise Vilmenay went to fashion design school in San Francisco, then moved to New York where she continued to work in the fashion industry designing...

7 h Like

The Penny Rose

Scent-sational Vetiver

I am a big fan of swapping out my favorite beauty products every season as the elements change. Along with switching up my skincare, makeup, and wardrobe, my perfume gets changed up, too. While it...

22 h Like

The Penny Rose

The Cure-all—Jojoba Oil

Following many months of dealing with flaky, dry facial skin—an unfortunate side effect from using retinol products—I figured there had to be a solution. After much searching, I discovered the $6...

1 day Like

The Penny Rose

Meet Jamie Peterson: Blogger

Blogger Jamie Peterson recently became a new addition at The Penny Rose. Her contributions to the blog have been exciting, newsworthy, and on trend. Peterson also manages her own online fashion...

1 day Like

The Penny Rose

Like Butter

You know the phrase, “like butter”? It means something works so smoothly and is so easy it’s like, well, melted butter. I recently came across something that fit that description. butter LONDON...

2 days Like

The Penny Rose

We're Off to See The Wizard

The Penny Rose team gathered this weekend at the home of Laamie Young of Blank Verse Jewelry up in the Santa Cruz mountains. There, Photographer Nick Chao teamed up with Producer/Creative Director...

3 days Like

The Penny Rose

Q&A With Elimelise Vilmenay: Blogger/Fashion Industry Veteran

Having grown up in Santa Cruz, Calif., Elimelise Vilmenay went to fashion design school in San Francisco, then moved to New York where she continued to work in the fashion industry designing...

3 days Like

The Penny Rose

In The Bag

Summer is less than a month away and I’m dreaming of long days spent on the beach sinking my toes into the warm sand. A day at the beach is my ultimate form of relaxation and a little preparation...

3 days Like

The Penny Rose

Pattern Mixing Made Easy: Stripes and Florals

I love pattern mixing but at times it can be a little overwhelming as to the how and what goes with what. That's why I titled this one as "easy." You really can't miss with stripes and florals. The...

6 days Like

The Penny Rose

I Love That—Glasses

Cheery and bright sunglasses are a great way to complement your spring wardrobe. This sunflower yellow pair from Kaya Eyewear is made in California. (Also pictured is a pair of Calvin Klein...

6 days Like

The Penny Rose

The Penny Rose Portait Film

Here's a behind-the-scenes video from our portrait shoot with Nick Chao. Film by Deva Blaisdell-Anderson. The Penny Rose Portrait 2013 from The Penny Rose on Vimeo.

May 17, 2013 Like

The Penny Rose

Eco-Fashion Pick: AmyKathryn Bag

“Hello, gorgeous.” That’s what I said upon setting my eyes on the AmyKathryn handbags at Wallflower, in downtown Santa Cruz. (Or, at least, those are the words that came to mind—I know better than...

May 16, 2013 Like

The Penny Rose

Ethical Swimwear

I wanted to write a blog post about my favorite swimwear of the year; however, every time I found a swimsuit I liked online I couldn’t help but wonder, “Was it ethically made?” The recent...

May 16, 2013 Like

The Penny Rose

Eco Fashion Book Club: Overdressed

How often do you buy clothes? How many items of clothing do you own? How much of your wardrobe gets worn? When Elizabeth Cline—a self-professed “typical” American consumer hooked on trendy,...

May 15, 2013 Like

The Penny Rose

Variance Objects Trunk Show

What are you doing Friday night or Saturday? If you're free, and you're in Santa Cruz, you might want to stop by Cameron Marks, a beautifully curated boutique on the Westside, where a unique trunk...

May 15, 2013 Like

The Penny Rose

Q&A With Sally Espostito: Fashion Designer

As a leading independent fashion designer in the Bay Area, Sally Esposito has sewed out a niche in the design industry both in Santa Cruz (her current hometown), and beyond. She's also one of the...

May 14, 2013 Like

The Penny Rose

Meet Cameo Clothing Founder Elisa Randazzo

If you're a fan of timeless style, then you're in for a treat. Cameo clothing (sold at Stripe in Santa Cruz) and online (as well as at boutiques across the country), is a winning combination of...

May 13, 2013 Like

The Penny Rose

Don't Call It A Fanny Pack!

I cannot get over the emergence of the belt bag. When I first saw them my thought was, "There's no way they brought back the fanny pack." Well, they did. If you're young enough to have never seen a...

May 10, 2013 Like

The Penny Rose

Punk at any Age

Once a year, the sports obsessed have the Superbowl, while movie and music buffs have the Oscars and Grammys. I have the Met Gala to fawn over. This Gala is the event of all events for anyone who...

May 9, 2013 Like

The Penny Rose

Fashion Designer Sally Esposito—On Film

Sally Esposito is not only a resident blogger at The Penny Rose, but she's also a remarkable independent fashion designer. Above is a sweet video about her design business. Take a look and tell us...

May 8, 2013 Like

The Penny Rose

Meet Anna Wu: Blogger/Makeup Artist/Salon Owner

As a writer and makeup artist at The Penny Rose, Anna Wu is the type of person who brightens everyone's day. She's an avid skincare junkie and knows her way through Sephora like it's a candy store....

May 8, 2013 Like

The Penny Rose

Summer Style

Summer is just around the corner and that puts me in the mood for a vacation. Maybe it’s a trained response from childhood, but as soon as May hits, I am ready for sun and fun. This summer, I am...

May 7, 2013 Like

The Penny Rose

South of the Border Style

Has everyone recovered from Cinco de Mayo? Depending on how many celebratory cervezas you had, the day after can be rough. Maybe it’s the lime margaritas or endless guacamole and chips, but I have...

May 6, 2013 Like

The Penny Rose

Q&A with Elizabeth Limbach: Eco-Beauty Editor

As the eco-beauty editor at The Penny Rose, Elizabeth Limbach brings a smart approach to the "green" side of beauty. Twice a month she blogs about products that she's loving, news in the eco-beauty...

May 6, 2013 Like

The Penny Rose

Left Holding the Bag

So, I've never been that big of a fan of the clutch purse. I admire the way it can jazz up an outfit, but I really prefer to have my hands free. Maybe there's also this lingering picture of me...

May 3, 2013 Like

The Penny Rose

Freshen Up

“You look so refreshed!” No, I wasn’t sleeping more, eating better, or working out regularly. I definitely didn’t just come back from vacation. What I did do was start using the full Amarté skin...

May 2, 2013 Like

The Penny Rose

Channeling the '20s: Inspiration from The Great Gatsby

I’m one of those annoying bibliophiles who points out everything that’s “wrong” in the movie adaptation of a book. I make an effort to rein that habit in, but usually wind up making a mental list...

May 1, 2013 Like

The Penny Rose

The Penny Rose Portrait

Photo by Nick Chao. Click through to see image in large scale. (Left to right): Ellie Vilmenay, Sally Esposito (seated), Deva Blaisdell-Anderson (standing), Christa Martin, Mama-T, Elizabeth...

Apr 30, 2013 Like

The Penny Rose

Inspired by—retro fashion

At the holidays, The Penny Rose did a retro fashion spread as a nod to the movie, "A Christmas Story." I loved the fashion that stylist Missy Schnaps put together for this look and ever since, I've...

Apr 30, 2013 Like

The Penny Rose

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The Penny Rose

Meet Elimelise Vilmenay—Blogger/ Fashion Industry Veteran

Scent-sational Vetiver

The Cure-all—Jojoba Oil

Meet Jamie Peterson: Blogger

Like Butter

We're Off to See The Wizard

Q&A With Elimelise Vilmenay: Blogger/Fashion Industry Veteran

In The Bag

Pattern Mixing Made Easy: Stripes and Florals

I Love That—Glasses

The Penny Rose Portait Film

Eco-Fashion Pick: AmyKathryn Bag

Ethical Swimwear

Eco Fashion Book Club: Overdressed

Variance Objects Trunk Show

Q&A With Sally Espostito: Fashion Designer

Meet Cameo Clothing Founder Elisa Randazzo

Don't Call It A Fanny Pack!

Punk at any Age

Fashion Designer Sally Esposito—On Film

Meet Anna Wu: Blogger/Makeup Artist/Salon Owner

Summer Style

South of the Border Style

Q&A with Elizabeth Limbach: Eco-Beauty Editor

Left Holding the Bag

Freshen Up

Channeling the '20s: Inspiration from The Great Gatsby

The Penny Rose Portrait

Inspired by—retro fashion

Q&A With Dana Norrell of Stripe

Meghan Smolka

Devi Archana Paladugu

Inspired Soul

July Moon Inspirations

Ashley Nicholas

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