Forresters Western European Search Engine Marketing Forecast 2011 to 2016 is now out and one things clear, paid search spend will grow at a slower rate than historical averages as mobile and social b...
I read some deceptively warm and fuzzy advertising riding on the subway this morning courtesy of our nations top soft drink manufacturers. Together they have reduced calories of drinks in US schools ...
I have a tailor named James. Well, I say I have a tailor, but in truth Ive only commissioned one item - a jacket - and its not done yet. I had an initial fitting about 10 days ago, and Ill collect th...
My colleague Melissa Parrish and I have been thinking about the Facebook IPO. Our thoughts: The worlds biggest social network will complete its initial public offering in a few days, with a valuation...
My colleague Nate Elliott and I have been thinking about the Facebook IPO. Our thoughts: The worlds biggest social network will complete its initial public offering in a few days, with a valuation ba...
Back in March, I hinted at my discomfort with the way SoLoMo has come to mean technology-focused, reductive marketing campaigns usually solely focused on the "check-in." But the reason people...
Ad impressions will drop by 50% or more. CPMs will increase commensurately. ComScore 500 publishers will finally get the respect they deserve and recapture market share from their junky ad network ri...
When I picked online video content marketing for my inaugral Forrester research report I knew it was a hot topic and an area of growing interest for interactive marketers. But even I was surprised wh...
Before the clouds, webs, and distributed networks people had to create their own spaghetti of logic inside a single building using machinery that looked like props from Doctor Who. Spurred by the nee...
Celebrity and marketing go way back. That said, yesterdays celebrity endorsements are giving way to something more complex, sometimes complementary, and sometimes competitive -- witness classic alcoh...
So how was your winter? I hibernated, holed up in a cave studying the interactive attribution category. Like a freakish, human Punxsutawney Phil, I emerged - but unfortunately I saw my shadow and hit...
Adopting a social mindset requires a change in culture. Tough to accomplish. Now layer on top the added complexities of a B2B sales cycle, strict industry regulations, and dozens of regional markets....
In 2007, Forrester published our first report on engagement. We defined it as "the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time."...
"I went to the Starbucks at the [redacted] campus today in between classes to pick up a drink. I was in a pretty good mood and I left the store with my drink. On my way to class, I noticed that ...
Ive been hopscotching Europe this week, seeing clients and colleagues in London and Istanbul -- but my thoughts have been in Los Angeles, where in a couple of weeks Ill be giving a speech called &quo...
Gilt Groupe recently ran a promotion with Klout in which it offered tiered discounts based on a persons influence score (see the screenshot below). Members of Klout Perks received a discount for Gilt...
My colleague Sarah Takvorian attended the New England Direct Marketing Associations (NEDMA) spring Marketing Technology Summit in Boston. Here are the lessons learned in Sarahs words: Create socially...
Last weeks announcement by P&G CMO Mark Pritchard that it intends to cut marketing costs in part by shifting money from TV to digital sounds like a possible revolution in the marketers traditiona...
I returned home this week after 5 packed days in Austin at SXSW. It was my first year attending the event and everything Id heard about in the last couple of years was true. The event is huge; loaded...
Are you thinking about SoLoMo yet? My clients definitely are, and I havent been surprised by the number of questions Im getting about it considering that 86% of US online adults engage in social medi...
Here is a picture of a cute cat doing something Internet related! (Click image to see larger version) That got your attention didnt it? Something else which gets a lot of attention is when customers ...
My recent paper looked at the "tap" paradigm exhibited by technologies such as NFC. I want to explore the implications of how the innocuous "tap" points the way to a not just a ri...
Ive been wondering if the PR role is slipping and if the growth in interactive marketing will make PR agencies largely irrelevant unless they diversify and get wise to online opportunities? Forrester...
Most marketers know that there are opportunities for them to engage consumers on mobile devices: consumers are increasingly buying smartphones, using them more frequently, and using them as a supplem...
I think that the Super Bowl ads fell short this year. Teasers for ads and ads that were "leaked" on YouTube became old news by the time they aired and offered no element of surprise. The cr...
If you didnt hear about it last year I guarantee the platform Pinterest has cropped up on your radar in these past few weeks of 2012. But does that mean it should feature in your 2012 digital marketi...
Whether we like it or not, consumers are visting websites from their mobile devices. Marketers confronted by this reality tend to react in two ways: they panic or disregard the information altogether...
Google has handled its privacy debate by being disarmingly clear with a little note left on the fridge the other week. Were tidying up and love data too much to not want to connect it better. Like it...
Media reports suggest that Facebook will file for an IPO this week that could value the company at $100 billion -- and leave the company sitting on $10 billion in cash. Im not a financial analyst, so...
"Publishing is a lot harder than it looks" -- so says Josh Sternberg over on Digiday. Its true, so apparently brands are turning toward content curation in a bid to feed their ever-growing ne...
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