Is there a human being alive who is capable of getting to an airplane who doesnt know how to buckle his seatbelt? Given that we have 100% seatbelt understanding among the flying population, why do fl...
Sometimes, only better is better.
A friend asked me today how many people work for me helping me write my books and blog. I write every word of this blog (more than 2,000,000 words so far). If you see a book or an email thats from me...
Heres what doesnt work: hacking around and ignoring what doesnt work. Heres what also doesnt work: doing your best with your work and then dismissing the elements that dont work as experiments. The b...
I found that quote in a strangely-translated instruction manual for an obscure but beautiful trick. But it has wide applicability. Perhaps your anxiety is specific to artists or musicians or to anyon...
If youre selling a product or service to a business--to a non-owner--consider this hierarchy, from primary needs on down: Avoiding risk Avoiding hassle Gaining praise Gaining power Having fun Making ...
If youve ever fixed any kind of machinery, you know that a device thats exposed to the elements is incredibly difficult to maintain. A washing machine or the underside of a car gets grungy, fast. On ...
Its a mindset, not just a job. You can pitch them as hard as you like about having them work to persuade their patients to give up smoking (after all, it saves lives in the long run), but I think you...
Two things worth a design rant, as well as a book and a free video talk... I apologize if you see the world with more frustration after this.
I love watching contrails, those streams of white frozen exhaust that jets leave behind. Its a temporary track in the sand, and then the sun melts them and theyre gone. Go to Montana and you might se...
If you build your business around being the lowest-cost provider, thats all youve got. Everything you do has to be a race in that direction, because if you veer toward anything else (service, workfor...
I hope youll find a gem or two. Here it is.
But of course, youre not. And this is the most important component of strategic marketing: were not our customer. Empathy isnt dictated to us by a focus group or a statistical analysis. Empathy is th...
Before, when your shift was done, you were finished. When the inbox was empty, when the forms were processed, you could stop. Now, of course, theres always one more tweet to make, post to write, word...
A whisper in a quiet room is all you need. Theres so little noise, so few distractions, that the energy of the whisper is enough to make a dent. On the other hand, its basically impossible to have a ...
Good governance is like great marketing--it takes the long view, and relentlessly focuses on delivering on agreed upon goals over time. Politics, on the other hand, is more like a ping pong match, an...
Those are pretty much the only two choices. Being judged is uncomfortable. Snap judgments, prejudices, misinformation... all of these, combined with not enough time (how could there be) to truly know...
Of course, thats impossible. Theres no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotion...
Is that your goal? To find the next hot thing? Do you want to buy it, sell it, use it, eat it? In every industry where theres fashion (which is every industry), people spend an enormous amount of tim...
If youre marketing a bass guitar or an orchid or an electric SUV, why are you concerned with what everyone thinks about it? It seems to me that you should only care about the opinion of those that ar...
Not the easiest, but the quickest: Dont demand authority. Eagerly take responsibility. Relentlessly give credit.
The parking meter was rebooting. I guess were supposed to walk to the other end of the garage and find one thats working. Were seeing digital awareness coming to just about everything. In this case, ...
I dont think winners beat the competition because they work harder. And its not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters. Its ...
Intelligence is the combination of knowing a lot about a little while you also know a little about a lot. Deep domain understanding helps you create analyses. Your ability to understand how a particu...
If you insist that they are wrong, they stop being your customer* (if given half a chance). People spend their time and attention and money in places that make them feel valued. *Theres nothing wrong...
For an author, one of the nicest parts of the traditional book is the dedication page. The dedication is far more than an acknowledgement to someone who helped you write the book, its a permanent sig...
"Over there, by the fire, is that a stick or a snake?" It turns out that humans have been naming things for a long time. If we know that this is a cheetah, or a grapefruit, we can make intell...
It bothers me to watch the hordes at the farmers market, swooping in to each booth, grabbing a sample and walking away. The thin slices of handmade rye bread, or the perfect strawberries or the littl...
"Why?" is the most important question, not asked nearly enough. Hint: "Because I said so," is not a valid answer. Why does it work this way? Why is that our goal? Why did you say no? ...
The first step is to stop Googling things like, "how to make money online." Not because you shouldnt want to make money online, but because the stuff youre going to find by doing that is goin...
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