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Jesper Åström
jesperastrom.com
23
Search Engine Optimization (SEO), Social media and Online PR
#56490 in All , #20 in Social media

In-line sharing optimization, SEO and conversion rate

Thinking in terms of goal completion is essential when working with all types of SEO, social media and more specifically, the conversion of traffic in any shape or form from these channels. In this b...

08 may 12

Like any other Marketing Excuse – And Why Change matters

So I guess you have all seen the photos, the videos and the outcry about the Swedish culture ministers absurd act to eat of a cake installation that resembles the genital mutilation of a black woman....

18 apr 12

8 Tactics on How to Launch a YouTube video

Sometimes we create campaigns supported by media. The media is aimed to drive traffic to whatever campaigns we have. In the case of using YouTube, an iPhone app or some kind of other product that is ...

08 apr 12 1 person likes this

3 Steps to Adding Facebook Like button to your website

If you are going to add a Facebook Like button to your WordPress blog, or any other site for that sake, the method is pretty darn simple. I would recommend you follow the following few steps. 1. Get ...

07 apr 12

Facebook Edge Rank changes?

It seems as though the more popular you get, the harder you have to work. Facebook has recently made some change to its edge rank making it difficult to grow as fast as before. I am still unsure what...

22 mar 12

Data Driven Marketing in an Election and Business

Continuing on my trail to promote data as a means of marketing, I turn to the Obama campaign. I know you’ve heard a lot from the Obama campaign, but I guess not as much about the data behind wi...

19 mar 12

Active and Passive KPIs in a Data driven marketing campaign

So, yes, you probably read my post on data driven marketing strategy. If not, I suggest you start there. However, if you already read it, just continue reading. This blog post is about KPIs. Most peo...

13 mar 12

Facebooks new Page Guidelines

When Facebook made the Timeline available for brands earlier last week, my head went into YEY-mode. Finally we could utilize graphics to drive engagement and not only words. The timeline made availab...

08 mar 12

Creating your first Data Driven Marketing strategy?

Data driven marketing isn’t as difficult or boring as you might first think. It is virtually a way of viewing marketing where you admit that the “big idea” kind of marketing we have...

01 mar 12

Facebook Timeline for Pages

Facebook Timeline for pages is more than just a simple redesign. It is a new way of communicating on Facebook. Thus I find it important to write a few words on what you need to think about when plann...

29 feb 12

Black Hat SEO and how to do it

There is this thing referred to as Black Hat SEO. The definition is always debated amongst search engine experts. In Wikipedia they define it as the deliberate manipulation of search engine indexes. ...

11 oct 11

Think Different – RIP Steve jobs

Today is a sad sad day, but at the same time it is a day to celebrate an idea that will never die. Dare to THINK different, dare to BE different, dare to be YOURSELF. For all the “crazy ones...

06 oct 11

Time to move on from Honesty

After almost two years as partner and digital director for the ad agency Honesty I have decided to move on. Earlier today, the last details were taken care of and so I am out. It feels weird, but it ...

30 sep 11

Reading level and SEO

If you want your texts to be readable by many people, you need to write in a way that people understand. Simple enough, right? The easier to read, the more accessible. Simple is better than difficult...

27 sep 11

Facebook Timeline and the return of Gifts

Facebook Timeline and Open Graph was released on F8 this week. The return of Timeline is a nice and well anticipated one. Back in 2007 there was a similar function to timeline where you could see a p...

23 sep 11

Does SEO hurt Conversion?

If you ask John Ekman, it does in some cases. As he writes in his blogpost on The Unbounce Blog – Why über-Optimised SEO Titles Kill Click-Throughs & Conversion Rates, sometimes the effort ...

16 aug 11

Comparing Facebook Deals and Groupon whilst recognizing Google will win the war

Traditionally, there has been something magic with a coupon. Just like a wink of an eye, it communicates a two way relationship between buyer and seller that “hell yeah, we’re loyal to ea...

13 aug 11

Cameron vs. Free speach – a true but frightening story

David Cameron, the UK prime minister has announced that he “is looking at banning people from using social networking sites such as Twitter and Facebook if they are thought to be plotting crimi...

11 aug 11

Rethinking conversion in a post static web landscape

I have become more and more interested in the arts of conversion of traffic to some specific pre-determined goal the past year. Although I had worked with conversion previously I didn’t think o...

11 aug 11

I am a spammer

Sometimes things don’t go as planned. Especially when time is limited. Today, we noticed on Twitter that we were spamming people. At first we thought it was another attack, but then we realized...

23 jun 11

Rating & Reviews effect on Conversion Rates

I have been looking through the web these past few weeks to try and find good resources on how rate and review services effect conversion rates. I mean, hard cold facts, percentages and cases. I have...

18 may 11

Changing the Game of Advertising

This blog post is written from the bottom of my heart out of frustration, satisfaction and out of the ultimate affection I feel for one of our clients. I simply love them as people and as a brand. La...

22 apr 11

No more Online Poker – ATTORNEY CHARGES Three Largest Online Poker Companies

Just got a tip from a friend that ends my celebration abruptly. The United States Attorney Southern District of New York has just indicted the three major poker rooms in the world with charges that a...

15 apr 11

How to win a Golden Egg

Well. The formula is actually quite simple. You work with some of the most devoted creative people you’ve ever been around, you hang around for a year or two and woops. There it is. This blog p...

15 apr 11

Personal: Found some inspiration for a song

A few days ago I found the inspiration to play music again. Staying in line with what I’ve said previously, I am going to make some more “personal posts” in this blog. Although comp...

11 apr 11

Pepsi Refresh Project comes to Sweden

The long awaited Pepsi Refresh Project comes to Sweden. I am happy to say that I am a part of the team working on it. For those of you who do not know what the Pepsi Refresh Project is (or PRP)…...

04 apr 11

What Mark D’Arcy should do on his first day of the job at Facebook

Facebook just hired Mark D’Arcy to work on creative advertising solutions for partners. Boy is he needed. This is my open letter to him and what I wish Facebook would do the coming years, start...

31 mar 11

Holistic SEO for the Data driven web

I see a link to an article or blogpost bashing SEO as a practice just about every week. I have started to care. In the beginning I didn’t, but considering I hear so much bs from so many people ...

29 mar 11

Ellos at the forefront of Nordic Digital e-commerce

If I would have told you two years ago that in 2011, one of the leading e-commerce companies in the Nordics, would be a catalog/distance retail company, it would probably not seem too far stretched. ...

21 mar 11

Facebook Deals through Places

Facebook Deals were introduced just a few months ago and is yet to be rolled out in many countries. There aren’t any real cases to be spoken of, but the potential of connecting the online to the offl...

21 mar 11

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