Hey, you know what this country needs? Another reason to keep normal people out of politics. Rick Santorum’s icky problem might be a little less problematic for him now that all the cool kids are get...
"SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and definition of SEO in the age of convergence and collaboration. Search markete...
Before you can do anything else with Google Analytics, you need to understand what youre trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the ...
Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for. The more optimized and targeted a website becomes, the greater the...
Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through ...
Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show you a list of possibly related health conditions related t...
All the major search engines are celebrating Valentine’s Day this year with special logos or pictures on their home pages. In addition to Google’s Valentine’s Day Doodle featuring Tony Bennett, Bing,...
In a pair of announcements made just hours apart, the U.S. Department of Justice and the European Commission each announced that the $12.5 billion acquisition had been cleared by their respective ant...
An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and they need to work together. Not doing so can lead to le...
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn’t a performance prob...
In anticipation of Valentines Day, Gifts.com appeared in the top five search results for 60 percent of non-geographic “gifts” keywords during January; RedEnvelope.com placed a distant second, with a ...
Google’s 2012 Valentine’s Day Doodle is an animated love story, set to Tony Bennett’s “Cold, Cold Heart”. The video is embedded on the homepage, with a hand-sketched effect Google logo. Also, Google ...
The company said it has temporarily disabled the use of prepaid cards on its retail platform as it looks to remedy a security flaw which could allow an attacker to steal the PIN number on Google Wall...
Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks actual websites. But did you know Wikipedia pages appear ...
Iran’s government seems to be ramping up its censorship of popular websites, targeting Google’s encrypted search, Gmail, YouTube, and Google Videos, among others. The government began blocking these ...
A quick overview of sitemap guidelines and limitations on Google and Bing and some sitemap optimization tips. Also learn a technique that will help you identify crawling and indexation issues using m...
Working closely with Google, the Richard Petty Driving Experience team implemented a “hugely successful” YouTube TrueView in-stream ad promotion that raised viewership from just over 14,000 to more t...
Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. This process outlines the basic tactics for power guest posting: ...
Google is readying a Dropbox-like service and will soon enter the cloud computing storage market. The Google Drive is expected to allow users to store documents, photos and videos on the cloud and ma...
During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those ...
A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline in the New Year, according to comScore. Meanwhile, Google climbed past a 66...
Craig Silverstein, the first employee hired by Google founders Larry Page and Sergey Brin in 1998, is leaving the company. Silverstein, who helped build the Google search engine, met Page and Brin wh...
Google’s drop-down menu, which was introduced in late November as part of the “next stage” of its massive redesign, is history. Google will revert to an updated version of the black navigation bar th...
How to be smart with a strict budget, the importance of timing and levity in social media, retaining value in SEO, content marketing, and the convergance of search and social were among the hot topic...
On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link ...
Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimat...
Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasura...
Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a recent Google search survey said no, compare...
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Heres a quick look at all the ...
Josh Bernoff of Forrester Research and co-author of bestseller "Groundswell", shared tips for success in social and instigating positive change by causing trouble in a way that’s disruptive a...
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