Google was granted a patent yesterday on Blog Search, and how the search engine might filter blog posts out of blog search based upon a number of factors. The patent was originally filed in 2006, and...
According to Google’s Director of Research, Peter Norvig, if you look at Google Trends for trends related to “full moon” or “ice cream”, you’ll see that Google sea...
In the early days of Google, when you performed a search, the results you received were just links to pages found on the Web, showing page titles, snippets, and URLs. Google started adding other type...
A few days ago, I asked the question, Is Google Aiming at Building Faster Networks and Data Transmissions? Google had acquired some interesting patent applications that have the potential to increase...
How much might one page on a website influence the rankings of other pages? When I joined an agency in 2005, our focus was on rankings for individual pages – optimizing their content for specif...
Last July, a Google Blog post titled More Wood Behind Fewer Arrows announced the closing of Google Labs, where a number of experimental projects taking place at Google were available for the public t...
Has an improvement in how Google understands the layout of pages, and understands and classifies different elements found on page had an impact on the titles and snippets that we see in search result...
Somewhere in an alternative universe, it’s possible that one of the most feared hitters in baseball might have instead been known as one of its greatest pitchers. Babe Ruth started out as a pit...
A patent application was published today which describes the kind of intelligent automated assistant that we see in use on Apple’s iPhone 4S, known as Siri. But the patent isn’t necessari...
Yesterday, I wrote about how Google may be looking at the semantics associated with HTML heading elements, and the content that they head, and how the search engine might be looking at such content w...
How important are heading elements to the rankings of webpages by search engines? I’ve seen arguments by people who write about and study search engines and SEO very closely, which often appear...
In the last installment of this series, we looked at how Google may be using phrase based indexing to use the fact that many phrases often tend to co-occur with other phrases within the content of we...
Looks like Google and IBM are working together again to build up Google’s patent portfolio, from an update at the United States Patent and Trademark Office (USPTO) patent assignment database. D...
Back in 2007, I wrote about a Yahoo patent describing how Yahoo! might crawl a webpage, and then recrawl the same page around a minute later to see if any of the links on the page had changed. It mig...
Apple’s latest phone has a slick voice control feature named Siri that lets you tell your phone to do a number of different things, and can even power searches that it will answer for you. Ther...
The builder of the largest search engine in the World during the first decade of the 21st century joined Google shortly after building that search engine, and possibly licensed the technology behind ...
Google acquired a number of patents from a company that’s presently suing a number of major developers of wireless hardware devices for patent infringement. The company is Gold Bridge Technolog...
PageRank is a measure that stands for a probability that if someone starts out any page on the Web, and randomly clicks on links they find on pages, or gets bored every so often and teleports (yes, t...
In earlier days of SEO, many search engine optimization consultants stressed placing important and valuable content towards tops of HTML code on pages, based upon the idea that search engines would w...
I like looking at patents and whitepapers and other primary sources from search engines to help me in my practice of SEO. I’ve been writing about them for more than 5 years now, and am putting ...
The first PageRank patent application was never published by the United States Patent and Trademark Office (USPTO), it was never assigned to a particular company or organization, and it was never gra...
The decision process that you go through when deciding to make changes to your site can be tough. Even if those changes are likely necessary and needed, determining the best way to implement them can...
If you’ve never used Twitter before, it can be a little intimidating when you’re first starting out. You’re faced with a message on the front page of the site telling you to “...
Are you a robot? A spammer? A sock puppet? A trusted author and content developer? A trusted agent in the eyes of Google? (More on trusted agents below.) When you interact on a social network, or wri...
A number of years back, I remember being humbled by a homework assignment crayon drawing by a friend’s son which listed what he was thankful for, and included his parents, his sister, and shoes...
A Google patent granted last week describes how the search engine might enable people to experiment with changing the weight and value of different ranking signals for web pages to gauge how those ch...
I gave a presentation on SEO and Social Media at the Internet Summit 2011, in Raleigh NC yesterday, in an Advanced SEO session with Lindsay Wassell, Michael Marshall, and Markus Renstrom – head...
Imagine being able to highlight any text on a web page and search the Web based upon that text? Or an easier way to embed videos or other content in windows that will appear and open up without launc...
Once upon a time, when you searched the Web at Google, the results displayed were limited to a list of 10 pages with page title, snippet of text from meta description or page content, and URL to that...
For years the New York Times website was a great example I could point people to of a very high profile site doing one of the basics of SEO very very wrong.If you visited the site at “http://ne...
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