Memorial Day Weekend is upon us which means Summer Is Here. Summer is difficult for many parents in small business. Schools let out, Camps are pricey, Babysitters take vacations, Schedules change, an...
I was very lucky to take a much-needed vacation recently and get some rest and relaxation. During my break, I did not have access to e-mail, phone services or the Internet. Now, being someone who is ...
I am always looking for ways to help my small business clients get more results in their marketing. This week I got an unsolicited telephone call from Google, of all companies, which started me think...
When starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better to learn wha...
I just returned home from a few days away at a conference. As always, getting back in the groove is difficult when returning from being away whether for pleasure or business. That is not what I am go...
Spring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk). With this in mind, what actions are you going to take right ...
Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are booked soli...
As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t nece...
It’s a very clear fact these days that relationships really do matter. While it is easy to reject the idea and say you can become a self-made individual, very few people can succeed without som...
Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less. Here are 10 great ways to market your business with...
Yesterday I was invited to attend a speaker series at the Center for Women’s Entrepreneurship featuring Mary Lou Quinlan on the topic of Marketing to Women. At first, I thought, well, I know e...
Are you writing Website landing pages, e-mails, search engine optimization (SEO) tags, blogs, social media entries, and more on a daily basis? If so, you may be experiencing one or more of the follow...
Mother’s Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother’s Day Contests to Mother’s Day theme...
You just finished updating your search engine optimization (SEO) with Google’s Panda update, and now you hear that Google is making another update. What do you do? Well, don’t’ stress out. You have n...
When you work for yourself, the right tools can help you save time and money. Aside from the obvious tools: a computer with plenty of memory, a space-saving All-in-One (link to Brother), shredder and...
Recently I read an article on Social Media Today by Steve Olenski entitled ‘Why Women Are the Most Powerful Brand Ambassadors in the World.’ It caught my attention because A) part of my business is ...
If you are actively involved in your social media activities, then you may have trouble coming up with new and exciting tweets to share with your customers on a daily basis. However, there is a simpl...
As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicis...
Small business owners are always on the lookout for that one big marketing idea that will catapult their business into the stratosphere. What I’ve found, however, is that it isn’t just o...
Across most of the country, summer, I mean spring has arrived. After an unseasonably mild winter for many, like me, it seems as though summer is here bright and early. While I don’t doubt tha...
“Help! Someone is stealing my SEO content and posting it on their site. What can I do?” I’ve heard this a lot lately, and it may be something you are worried about too. They say imitation is one of t...
I spend a lot of time talking with small business owners about how they can get new customers and grow their business. I love hearing about new and innovative ways that companies and business owners...
Table of contents for rwilliamsPitch Your Invention To 6 “As Seen On TV” Companies For those of you who feel you have a product worthy of the “As Seen on TV” label, here’s a great opportu...
Recently, I spoke to the CEO of Your Dollar Matters, Inc., http://www.theformtool.com, Bob Christensen. As a successful, small business owner who deals with other entrepreneurs in accounting, case ma...
“Golf Training Glasses” are unique sunglasses with markings on the lenses that allow golfers to align themselves properly when putting. The product addresses the difficulty that many golf...
If you are a copywriter or small business owner researching SEO (search engine optimization) keywords for your business, it can be overwhelming. You’ll find tons of words via the search engines, Goog...
In recent weeks, I have been using examples of dating and attending a party in my writing. Keeping up with the same social theme, today, I am going to talk about first impressions. First impressions...
Business owners beware! Facebook has changed the game again, and this time the change involves your business! On March 1st, 2012, Facebook rolled out Facebook Pages (otherwise known as Timeline) for...
You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It w...
On March 13, 2012, QVC Sprouts is officially launching at the 2012 International Home + Housewares Show in the InventionHome.com Inventors Corner Pavilion. A panel of QVC buyers will be on hand to li...
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