Free eBook covers every aspect of content creation – download here If you’re like most business owners and marketers you’ve been beaten down and submitted to the fact that you need ...
Facebook recently added a new “promoted post” feature that makes it dead simple to promote individual status updates to you existing fans for a fee. This will be one of the more lucrative features th...
No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your li...
Value exchanged for payment constitutes the most basic aspect of business. It’s why a business exists, how a business survives and why it continues to innovate. Daniel R. Blume via Flickr Value, howe...
A referral is the result a job well done, exceeded expectations and delivering an experience worth talking about. Most assume it happens after the fact, but I’m here to tell you it can happen consist...
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out ...
Every business has a CEO, even yours. Now, you may not ever call yourself that, or when you do, it’s only in the theoretical sense, but the fact is, every business has a need for the role of a Chief ...
This is a special Small Business Week guest post from Rohit Bhargava. Marketing is a pretty simple thing to describe. It encompasses all the things that you do to try and reach people who are seeking...
Streamed to Microsoft Store in Santa Ana, CA Streamed to the Social Media Club of BahrainTo help celebrate National Small Business Week in the United States I hosted a Livestream webcast where I shar...
Today marks the middle of National Small Business Week in America and I find it an appropriate time to reflect on my twenty-five years as a small business owner. Small Business Is a Path I started my...
There’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective...
As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get...
I spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking t...
Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a nu...
Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required...
Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or cour...
Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundati...
Business owners and marketers are told to measure and quantify everything. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much...
Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and fin...
Marketing podcast with Martha Beck (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device. The way that many people sti...
You’ve done it, you’ve worked and pushed and sold your way into the realization that you need help. And thankfully, help means – help marketing the business. So, you put out some feelers and la...
Showing up in local search results is a pretty big deal if you’re any sort of local business. When people search online locally, but plan to buy offline locally, being the organization they find firs...
This is a new Sunday series that I call Stuff that Works. Each Sunday I pick an item that is for me a foundation element in my line up of stuff that matters or as legendary Texas singer songwriter Gu...
Please tell me you’re reading Copyblogger. If not you’re missing out and you’re in the minority. Copyblogger, founded in 2006 by Brian Clark, is one of the best examples of how to build a commu...
Marketing podcast with Austin Kleon (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) From Newspap...
Over the course of the last few years I’ve been telling business owners about the need to create content – lots of it. But, I ‘ve also been talking about content as a strategy, as a tool to create tr...
In a perfect world, every customer relationship would be steeped in a complete understanding of the customer’s current wants, needs and desires. The trick of course is that getting anything that look...
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