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Small Business Marketing Blog from Duct Tape Marketing
www.ducttapemarketing.com/blog
144
Small business marketing blog
#9604 in All , #4 in Marketing

The Crazy Busy Marketer’s Guide to Content Creation in the Real World

Free eBook covers every aspect of content creation – download here If you’re like most business owners and marketers you’ve been beaten down and submitted to the fact that you need ...

14 h ago

Why Facebook Is Letting You Promote to Your Fans and Why I Think You Should

Facebook recently added a new “promoted post” feature that makes it dead simple to promote individual status updates to you existing fans for a fee. This will be one of the more lucrative features th...

1 day ago

5 Practices That Will Make Your Email List Your Most Valuable and Responsive Asset

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your li...

2 days ago

5 Ways to Create More Value

Value exchanged for payment constitutes the most basic aspect of business. It’s why a business exists, how a business survives and why it continues to innovate. Daniel R. Blume via Flickr Value, howe...

3 days ago

Begin With a Referral In Mind

A referral is the result a job well done, exceeded expectations and delivering an experience worth talking about. Most assume it happens after the fact, but I’m here to tell you it can happen consist...

4 days ago

Weekend Favs May Twenty Six

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out ...

6 days ago

Why You Hate Being the CEO

Every business has a CEO, even yours. Now, you may not ever call yourself that, or when you do, it’s only in the theoretical sense, but the fact is, every business has a need for the role of a Chief ...

25 may 12 1 person likes this

4 Ways To Sell To Customers Before They Start Looking For You

This is a special Small Business Week guest post from Rohit Bhargava. Marketing is a pretty simple thing to describe. It encompasses all the things that you do to try and reach people who are seeking...

24 may 12

5 Ways to Use Online Tools to Drive Offline Sales

Streamed to Microsoft Store in Santa Ana, CA Streamed to the Social Media Club of BahrainTo help celebrate National Small Business Week in the United States I hosted a Livestream webcast where I shar...

24 may 12

Why Owning a Small Business Is Equal Parts Gratifying and Terrifying

Today marks the middle of National Small Business Week in America and I find it an appropriate time to reflect on my twenty-five years as a small business owner. Small Business Is a Path I started my...

23 may 12 1 person likes this

How to Create a Bold, Daring and Utterly Irresistible Pricing Model

There’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective...

22 may 12 2 people like this

How and Why I Use LinkedIn Groups to Build My Business

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get...

21 may 12

What If Your Customers Could Talk to Your CRM

I spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking t...

18 may 12

Who Doesn’t Need Great Free Stuff?

Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a nu...

17 may 12

5 Reasons Why Landing Pages Are a Must

Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required...

16 may 12

13 Questions That Will Lead You To Your Perfect Marketing Strategy

Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or cour...

15 may 12

5 Non Spammy Ways To Get a Blogger’s Attention

Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundati...

14 may 12 1 person likes this

Weekend Favs May Twelve

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out ...

12 may 12 1 person likes this

Engaging Your Macro Metric As a True Measure of Success

Business owners and marketers are told to measure and quantify everything. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much...

11 may 12 1 person likes this

5 Meaningful Shifts Shaping Marketing Right Now

Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and fin...

10 may 12

Finding Your Way In the Wild New World

Marketing podcast with Martha Beck (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device. The way that many people sti...

09 may 12

You Hired Your First Marketing Person, Now What

You’ve done it, you’ve worked and pushed and sold your way into the realization that you need help. And thankfully, help means – help marketing the business. So, you put out some feelers and la...

08 may 12

One Simple Tactic That Can Give You an Unfair Advantage in Local Search

Showing up in local search results is a pretty big deal if you’re any sort of local business. When people search online locally, but plan to buy offline locally, being the organization they find firs...

07 may 12

The Public Library Is Stuff That Works

This is a new Sunday series that I call Stuff that Works. Each Sunday I pick an item that is for me a foundation element in my line up of stuff that matters or as legendary Texas singer songwriter Gu...

06 may 12

Weekend Favs May Five

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out ...

05 may 12

The Insanely Simple Secret to Copyblogger’s Success

Please tell me you’re reading Copyblogger. If not you’re missing out and you’re in the minority. Copyblogger, founded in 2006 by Brian Clark, is one of the best examples of how to build a commu...

03 may 12

How to Steal Like An Entrepreneur

Marketing podcast with Austin Kleon (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) From Newspap...

02 may 12

5 Ways to Create Dead On Content

Over the course of the last few years I’ve been telling business owners about the need to create content – lots of it. But, I ‘ve also been talking about content as a strategy, as a tool to create tr...

01 may 12

The Incredibly Logical Way to Manage Customer Relationships

In a perfect world, every customer relationship would be steeped in a complete understanding of the customer’s current wants, needs and desires. The trick of course is that getting anything that look...

30 apr 12

Weekend Favs April Twenty Eight

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out ...

28 apr 12

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