Every four years, athletes from across the U.S. inspire us and capture our imaginations during the Olympic Games. More often than not, these are otherwise ordinary people who self-finance their prepa...
A lot of data has been spilled to reveal what type of content draws the most user engagement in Facebook. Every Community Manager on our global team knows what works best for their community. Followe...
With just a few days remaining before Facebook’s IPO, it’s clear that Mark Zuckerberg and his team in Menlo Park have built a substantial business opportunity around the world’s soc...
Since its launch in February 2012, Social@Ogilvy has ignited buzz surrounding the growing need for social initiatives within integrated campaigns, enhanced collaboration among the different Ogilvy gr...
There’s a debate going on regarding social media marketing all because of this little book written by Suzanne Collins. To simplify the debate I’ll ask this question: Does social media help drive cons...
On April 11, the day of the election for the national assembly, encouragement for voting through social media was highly boomed than ever before. Starting this year, encouragement for voting through ...
Learning begins when training ends. That is a phrase you will often hear from any learning and development professional. Even the most interactive, simulation-based training does not compare to what ...
Today’s consumer has 500+ TV channels (many now with a social layer), billions of YouTube videos and a wide circle of Facebook profiles full of entertaining content to choose from; undivided attentio...
“Big Data” or analytics seems to be the term everyone is tossing around as of late. But what is it exactly? Also why should companies, agencies and businesses pay attention to it when it involves soc...
From idiot box to a screen for social engagement, by 2020, iMedia Connection predicts that Social TV will be an $8-$12 billion business. And, while there’s no question that our TV viewing habits have...
Mad Men kicked off its fifth season this week, and while the alcohol and smoke have (largely) cleared the air of the modern agency, many of the same departments, principals, and even clients have sur...
Today, Facebook Timeline goes live for all brands, whether they have proactively populated the timeline and told a story on the platform like the New York Times’s detail-rich example, or are si...
Courtesy of iStockphoto Two weeks ago Major League Baseball announced its first social media policy, following many other sports leagues and associations who already have policies in place. It is not...
The #1 driver of consumer purchases is word of mouth recommendations from friends, and Pinterest holds the power to drive authentic “word of eye” recommendations in a way that is changing the landsca...
One of the most surprising public relations kerfuffles to hit Goldman Sachs came on March 14th with Greg Smith’s exhortation in the now infamous New York Times Op-Ed, ‘Why I am Leaving ...
Since the late-90s when SXSW’s multimedia portion was redubbed ‘SXSW Interactive’, the little ‘i’ has evolved to encompass a lot. Once a sandbox for start-ups and small developers, SXSWi is now a lau...
Social@Ogilvy is kicking off a roundup of the digital and social experiences outside of our own work that we think are cool, cutting-edge and inspiring. Check out what’s on our radar and follow us on...
It’s an exciting day for us. This morning we announced the launch of Social@Ogilvy, a worldwide practice connecting all of Ogilvy & Mather’s social media experts to deliver solutions across all a...
In case you haven’t heard, last night TechCrunch announced that Pinterest hit 11.7 million UMVs, becoming the fastest standalone site ever to surpass 10 million monthly uniques. This presents a...
As retailers find their feet in social marketing, it would be interesting to know why they started down the road in the first place. All too often the answer is, “Because my customers expect me...
We’ve been watching social media chatter around the “big game” intensify over the past week – especially if you live in Indianapolis. But since Volkswagen first teased its teaser ad with the barking ...
(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to prolif...
First of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘b...
Consider the famous exchange from Pulp Fiction in which Jules and Vincent debate the rationality of abstaining from pork. Jules just doesn’t dig on swine, that’s all, because they’re basically dirty,...
“It’s an English basement.” That might not mean much to you, but it probably made you chuckle if you fall into one of the two groups: Current or former D.C. residents Viewers of Sh*...
In a recent Washington Post article, Polarized News Market has Altered the Political Process in South Carolina Primary, we peak into the news consumption habits of a South Carolina voter. Two electio...
We all survived the blackout, but how effective was it? The question may take some time to answer, but support for SOPA/PIPA appears to have weakened in its wake. The biggest light shed this week may...
Yesterday’s battle royale over the future of the Internet has been characterized in many ways - technology companies vs. media conglomerates, content vs. distribution, and perhaps most convinci...
I was certainly not surprised to read that Twitter is calling this the year of the Twitter election; former White House Press Secretary Robert Gibbs had said as much in a PRWeek interview last Octobe...
Recently, I’ve been involved in helping a client launch a new Twitter feed. This will be their sixth or seventh account on Twitter, all the previous of which are still active and serving specif...
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