Earlier this week, we co-hosted the latest in our series of highly successful webinars with Facebook, this time focusing on how to engage your Facebook fans with quality content. Nearly 40K people re...
Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someones email communications in the first place? Or maybe yo...
Big changes are afoot at Facebook. Yesterday, we announced the rollout of Promoted Posts on Facebook that allow marketers to extend the reach of their page content. Today, two new changes that market...
Weve already made the case for list segmentation in email marketing, and we sure hope youve bought in. Still in need of a little refresher on the merits of email list segmentation? How about the fact...
Sayonara, Google Places! Today, Google is taking the first step to eradicate Google Place pages and transition to new Google+ Local pages. Surprise, local businesses! Time to bite the bullet and lear...
Learn more about this new feature from Facebook itself by attending our Facebook webinar series today at 1 PM ET (#FB4Biz). Click here to register! Traditionally, the reach of the organic content you...
Generate opt-in leads. Segment your email list. Set up lead nurturing workflows. Draft clear and concise email copy. Check your emails for deliverability. Optimize for plain text and HTML. Geez -- is...
As of Q1 of 2012, Pinterest had generated 11.7 million unique visitors. And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do i...
We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconvers...
Make it short. This is advice youll often hear from experts about producing online video for marketing. Making your videos brief will ensure that your content captures and keeps the short attention s...
Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust...
Marketers spend so much time creating content, building landing pages, and generating leads. As they should! With a boatload of leads, you can also send a boatload of amazing email marketing messages...
We often fall into the trap of assuming that lead nurturing is a completely email-driven strategy. But technically, lead nurturing is defined as consistent and targeted communication to move your lea...
Tony the Tiger. Count Chocula. The Keebler Elves. Brand mascots have been a part of our lives since we were little kids looking for the next sugar-packed treat to enjoy. But they extend beyond the hy...
As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunit...
4-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy Now! My login information? Ive never even been on this site before. Oh, apparently I have, and I set up a username and p...
Got low site traffic? If youre an inbound marketer, you know that investing in expensive tools and technology wont solve that problem for you -- you need to consistently create content to do that. Bu...
Between the IPO, debate around GMs ad performance, and Zuckerbergs recent marriage, theres been a lot of controversy -- or at least chatter -- around Facebook of late. As we look across the digital l...
Breaking news, you guys! Something really important happened in your industry. Or in an industry tangentially related to yours. Or ... somewhere in the world ... completely unrelated to your industry...
Technology. It’s supposed to be a marketer’s friend -- the tool that democratizes and empowers marketing everywhere. Except ... how often does that happen? Instead of empowering, it paral...
You need people to email, and you need them quickly. Oh, and if you could make them pretty cheap, thatd be great, too. Thats the mindset many marketers find themselves in when theyre on the ph...
We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- engagement, brand equity, virality -- what an inbound marketing campaign actu...
This is a guest post from Steve Lazuka, founder of Interact Media, the software development firm behind the Zerys Content Marketplace and question-and-answer website, YoExpert. If...
More and more marketers are jumping on the mobile-optimization bandwagon, but its important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. If...
Raise your hand if youve ever sent out a marketing email, only to realize after clicking send that your emails main call-to-action contained a broken link. What a waste, right? And talk about embarra...
Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and...
"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a "fantasy." If you clicked those hyperlinks, you found just two examples in the flurry of n...
Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. What people are having trouble grasping, though, is how.&nb...
Youre a rockstar inbound marketer. You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge o...
Its college graduation season! Graduation caps are flying through the air, names are being mispronounced, and awkward questions about future careers are being asked. Whats missing? A crash course whe...
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