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Social Network by Laurel Papworth
laurelpapworth.com
5
Social Network and Online Community strategy by Laurel Papworth aka SilkCharm
#253060 in All

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Gro...

2 days ago

Pinterest: Blocking Spammers

Pinterest chooses not to let users block spammers, encouraging users to report the spammers to them instead. Talk about making a rod for your own back! I never know whether to be amused or irritated ...

13 may 12

Social Media Training: 3 Day Intensive Advanced Class

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for y...

30 apr 12

Social Media Influencers – What would you do? @spotus

I occasionally see a campaign that I think is important but I can see they aren’t going around it the right way. Like this Spot.US cyclist story. Spot.Us is a site where journalists can post up...

24 apr 12

Bank Transfer Day

One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals...

23 apr 12

PERTH: Social Media Training Course April 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Please let me know if you are coming along...

21 apr 12

SEO vs SMO and how to TURN OFF Google Social Media Optimization

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and th...

17 apr 12

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

How to make $10million in one weekend of tweeting. Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get ...

17 apr 12

Rockyou fined and social media implications

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting ...

29 mar 12

Finish This Sentence: Social Media is…

There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence….” games. It never ends well – either ignored ...

11 mar 12

Is Today Tonight Breaking Facebook Competition Guidelines?

Is the TV show Today Tonight breaking Facebook terms and conditions by running a competition requiring fans to like the Today Tonight Facebook page? You can’t run a competition on Facebook, on...

05 mar 12

Representational Democracy is Dead

Today Caucus votes in Australia as to who will Lead the Labor Party – our current Prime Minister Julia Gillard, or our ex Prime Minister Kevin Rudd – and ultimately be Prime Minister. I&#...

27 feb 12

Media and Mining vs Social Media and GetUp

Lord Monckton told Mining executives to buy up big in MEDIA and use the Super Rich to exert control over media messages. Gina Rinehart (mining family) has started buying up shares in Fairfax. And tak...

16 feb 12

Got a Rubbish website? Social Media evaluation – Special Offer – $1800

Very very rare for me to blog about our special offers, whether it’s social media evaluation discounts or something else. I usually offer them through my fortnightly email newsletter (signup f...

14 feb 12

Crowdsourced Funding: How to ask for $75K but get $1.5million

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? How does one build a c...

12 feb 12

Australian Journalists and Social Media Influence

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Jou...

06 feb 12

Social Media Training for February March 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means...

31 jan 12

Facebook Privacy: First Day Back To School photos

Is it ok to post “First Day Back to School photos” on Facebook? Who will see them? Is it safe – or just “normal”? This morning School Kids across Australia are whining ...

29 jan 12

List of 12 Top Social Media Podcasts in 2012

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came...

22 jan 12

List of 8 Social Media Anti Advertising Ads

click to see the secret anti ad Consumers Make (Parody) Ads Too. What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to ...

12 jan 12

Kyle Sandilands, Sponsors and Hypocrites

Don’t employ a shock-comedian (Catherine Deveny) and then expect her to behave on Twitter. Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. Match yo...

24 nov 11

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

One of the great mysteries of life is why Anon was such a genius in print and such an idiot online. And like all great mysteries, it’s worth whiling away an afternoon investigating the phenomen...

16 nov 11

Paywall for News.com and Online Community Social Media

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being m...

22 oct 11

Social Media and The Cone of Silence – Victoria Department of Justice

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? Go away, shut up, just do as I say, don’t ask, none of you...

09 oct 11

Occupy Wall Street – The Revolution is Twittervised

Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people. A summary of social media responses including Citizen Journalism i...

02 oct 11

Social Media for Training Departments in Companies

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more pres...

14 sep 11

Mary Poppins Online Community – Social Media Manager Leah Howard

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera...

05 sep 11

Qantas Airways on Twitter and the Black Face criticism

Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. My vie...

29 aug 11

Singapore Social Media Workshop for PR and Online Media: September 2011

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an onlin...

16 aug 11

Traditional Media brainwashing Australians about Social Media

NSW Police have been made aware of a Facebook page that has allegedly made disturbing death threats against baby-faced singer Jack Vidgen. Telephones don’t stalk children, Social Media doesn...

01 aug 11

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