In honor of Valentine’s Day, I wanted to express how I love my clients! At Egg, we’re lucky enough to work with some amazing clients. Each of them presents us with unique marketing challenges that we...
This is from my post on Small Business Trends. For many of us who work as consultants, writers, contractors or other project-based entrepreneurs, having the ability to estimate what a project will co...
This is from my post on Lead411. Many people daydream of breaking free of the 9 to 5 to “be their own bosses.” But is entrepreneurship as glamorous as all that? If you think running a small business ...
This is from my post on BizLaunch. If you’re a business owner, you may realize that managing staff and running a business aren’t the same thing. While you may be great at balancing the books and brin...
This is from my post on GrowthUniversity. Think you’ve got your marketing channels covered? You might be missing a fairly obvious one: your email signature. While you might have the basics covered in...
This is from my post on FutureSimple. If you’re just starting your company in 2012, you may wonder how you possibly can get new customers and start to build relationships with them to grow your busin...
I was sent this infographic from SEO.com and thought it was worth sharing:
Sometimes I think about what I’d do if I had unlimited funds and didn’t have to work. Would I be able to close down Egg and enjoy a life of leisure? I can’t see it, no matter how ha...
This is a guest post from Scott Hersh of Business Cash Advance. Clearly define the advantage of your business in a zesty way. For a minute, I want you to just put aside all of your preconceived notio...
I don’t know about you, but I read some fantastic small biz books in 2011. And while it’s one thing to tell my small but wonderful audience here how much I loved them, it’s another ...
I’m amazed that so many brands still focus on what I’ve called “old school” marketing techniques. If you haven’t been convinced that “new school” marketing i...
I just read a post on Naaree.com about raising your fees. Blogger Elizabeth Purvis briefly mentions “the Fraud Factor.” It’s something that I’ve identified with, and want to discuss. As an entreprene...
This is from my post on Lead411. If it’s been a while since you worked on your marketing plan, what better time to update it than before the fresh start of a new year? Because technology, tools and p...
I love my tradition of making New Year’s resolutions for Egg each year. It’s fun to look back and see how my goals (and my business) have changed over the years. As always, I start with m...
Hope you have a fantastic holiday week. Stop reading business blogs and go hang out with your family like I’m doing! I’ll be back in January with my usual New Year’s resolutions.
This is from my post on Growth University. Marketing. Sales. Promotions. Public Relations. Advertising. Branding. Aren’t they all one thing? Not actually. Consider all of these a side of a hexahedron...
In addition to sending your customers gifts and cards this time of year, now’s a great time to show your appreciation via email. Campaigner sent me these suggestions for opportunities to show y...
This is from my post on GrowthUniversity. I love reading books by people who are smarter than me in their area of expertise. I could definitely stand to learn a thing or two from author Julie Steelma...
I was scrubbing a pot the other day, using for the first time a Chore Boy scrubber. I’d been unsuccessful at getting my pots cleaned with scouring pads or brushes, so I was a bit weary of the whole c...
This is from my post on Small Business Trends. When I heard Marcus Sheridan speak at BlogWorld, one thing that stood out was his statement, “Businesses are afraid to talk about pricing.” I realized h...
This is from my post on GrowthUniversity. If you’re going to take the time to write a blog post, I assume you’d like as many people to read it as possible. Am I right? Of course I am. Then taking jus...
In honor of being lazy, I thought I would share some of my past posts about marketing during the holidays as well as a few others I like currently. Writing a Holiday Post Now’s a great time to levera...
This is from my post on GrowthUniversity. If it was up to you, every day would be Customer Appreciation Day, right? If you don’t have time (or resources) to show your customers how much you care year...
You may have noticed in past posts, I’ve been pretty supportive of Constant Contact. I’ve been a Business Partner for about five years, which meant I used the service for free. Now that I...
This is from my post on GrowthUniversity. Think you know the sales funnel? You know: scrounge up leads, tell them why your product is great, then close the sale? An updated version of the sales funne...
Recently, I asked Small Business Trends readers if their friends “got” what they did for a living. Overwhelmingly the response was “no.” That’s especially true for those of us that work from home. Wh...
This is from my post on Growth University. You’re already using social media to interact with customers and now you want to make some sales. Great. You’ve come to the right place. Here are some suref...
This is a guest post from Nick Deyong, managing director of NDL Group. Promotional marketing has been a staple of some of the world’s largest brands with campaigns designed to entice people into inte...
This is from my post on Small Business Trends. After much anticipation, we’re finally seeing Google + Pages for business. They function much like Google personal profiles do: you can update your stat...
I’ve been running Egg for five years now. Most of that time, I’ve done all the work: writing, looking for new clients, marketing and admin. As my business has slowly grown, I’ve been able to br...
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