Presenter: Daniel PinkLearn why people motivated by enjoyment routinely outperform those motivated by external rewards. Read the full article at MarketingProfs
Once upon a time, notes Ryan at the MarketFish blog, email was the pinnacle of cutting-edge online technology. But that was then and this is now. "While there [are] a bunch of really cool compani...
Nearly six in ten CEOs (57%) expect social media to become a dominant method of engaging with customers over the next five years, more than triple the 16% who say social media is now a top way to eng...
Just as education has its three Rs (reading, riting, and rithmetic), content marketing has its three Es: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog article, "The T...
Think mobile is for consumer audiences only? Think again, B2B marketers! Learn why mobile marketing is ideal for B2B marketing, and how three simple words--better, faster, easier--can help you win ov...
Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks billboards and signage operators, grew 15.3%, to $6.97 billion in 2011, and are forecast to accelerate 19.2...
This Take 10 will give you timely and actionable tips for getting noticed by employers, keeping your competitive edge, and standing out from the crowd. Read the full article at MarketingProfs
"More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—fo r local information," writes Tom Shapiro in an article at Marke...
Dealing with on-the-job distractions is a constant part of every marketing professionals day, according to a new survey by The Creative Group. Ad and marketing executives say the longest they can wor...
Take a good, hard look at your website. Could it do with a spring makeover? "Radical redesigns are a great way to transform your site into a beautiful new butterfly," says HubSpots Jessica Me...
Blogging sounds easy. But creating content that draws readers back--day after day, week after week--requires the disciplined focus of an elite athlete. Here are four tips for becoming an Olympic-cali...
Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by BtoB Online, ...
Presenter: Alicia ArnoldLearn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organizations toughest challenges. Read the full...
"Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera ...
Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying about them vi...
Youve got a strong marketing mix—but does it include public speaking? "Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public ...
Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on inves...
In just 10 minutes, learn how to incorporate local daily deals into your marketing mix (the right way) without hurting your bottom line. Read the full article at MarketingProfs
The Social Media Examiner has distilled five ways businesses have hit the ground running on Facebook Timeline. You can use these examples to help make your Facebook Timeline richer for storytelling a...
Though people use a variety of social channels to log in to third-party websites, Facebook still dominates social login, according to a report by Janrain. Facebook accounted for 45% of social logins ...
In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines ass...
It became immediately apparent to Howard J. Sewell that something was terribly wrong with his clients lead scoring system. "The most glaring symptom was the absurdly high scores: hundreds of cont...
To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation--and send customers straigh...
Social media advertising revenue--now dominated by Facebook and Twitter--is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) of ...
Presenter: Eshwar BelaniLearn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns. Read the full article at MarketingProfs
Telling ordinary, made-up stories isnt what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience u...
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until theyre just right. After all, a single word can make ...
Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the ...
Ah... mobile mania. Its everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Heres a three-step framework to help marketers effectively integrate mobile into the...
You have a solid brand, a great product, and youd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies include hiring a sales representative,...
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