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Serg Riva
sergriva.blogspot.com
11
The life and times of Serg Riva, celebrated bespoke swimwear designer...All fashion is fiction; some people just tell more interesting stories.
#117030 in All , #10058 in General Fashion

Valentines Day

This bent twig was cut from a graft of Tako’s favorite flowering tree. I first acquired the graft four years ago, right after Tako and I had taken a trip to Japan. The arborists in Kyoto gave me the ...

24 feb 11

NYTimes Book Review

My book just got reviewed in the NYTimes online. Although its only in a few bookstores (mostly at museums), you can find it on amazon. I really enjoyed seeing which quotes the Times reviewer chose to...

27 sep 10

Did I mention?

Oh by the way, I wrote a book... All Fashion is Fiction: The Collected Writings of Serg Riva

13 aug 10

Hit me on twitter

Why not follow me on twitter? http://twitter.com/sergriva

10 jul 10

All Fashion is Fiction

Did I mention I wrote a book? The paperback version of All Fashion is Fiction is nearing the final stages of completion. Just a few details left (lawyers to call, etc). Expect it to hit the shelves o...

10 jul 10

The Mathematics of Doubt

The Mathematics of Doubt from Serg Riva on Vimeo.All Fashion is Fiction; some people just tell more interesting stories. Learn more about aquatic couturier Serg Riva as he reveals insights into his c...

07 jun 10

Celebrity Corner

I’m creating more celebrity suits than I’d like. There is something not quite couture about a celebrity assignment; it feels more like an exercise in publicity than a true expression of the sartorial...

17 mar 10

Thought Music

I found a Walkman, not an ipod, or iphone, but an old-fashioned Walkman from the late 80s. It was a yellow “sports” Walkman, with waterproof seals and dark grey plugs for all of the holes. Inside the...

14 mar 10

finestra aperta

I can see a single palm tree from my window. I cannot estimate its age, but it seems old enough to know better.

07 mar 10

Quick Change

Running along the beach I was not wearing shorts, but instead was wearing rolled up seersucker trousers and an untucked Charvet shirt. The shirt was trim enough that I did not look like a clown, but ...

06 mar 10

Interview teaser

Serg Riva: The Urge to Serg Interview from Serg Riva on Vimeo.All Fashion is Fiction; some people just tell more interesting stories. Learn more about aquatic couturier Serg Riva as he reveals insigh...

01 mar 10

We Are Designing Dreams...

“We are not designing swimwear,” I declare to the sleepy-eyed beauties stitching together hand-made gold lamé bikinis on my floating atelier, “we are designing dreams!”We have been working hard. The ...

28 feb 10

Asked by a famous magazine to write an article on what's setting the trends for the coming year in swimwear, I instead took my allotted column inches and wrote this...The Urge to Serg: Advice from th...

25 feb 10

Needle and Thread

We are an atelier. We make everything by hand. There are no sewing machines in the workplace. We stitch each seam tighter than a surgeon suturing skin; we lock each pull-through with the strength of ...

22 feb 10

Artisanal Lace (Part III)

Part III(Read parts I and II) Each hallway ended in another room, which lead to another hall or chamber. Although large from the outside, the estate proved enormous when you were in the thick of it. ...

21 feb 10

Artisanal Lace (Part II)

(read part I here)I got up from my seat and pulled J.J. with me by the front of his jacket. My hearing wrapped around itself and my vision degraded in long blue smears until it turned into the after ...

19 feb 10

Artisanal Lace part II

I got up from my seat and pulled J.J. with me by the front of his jacket. My hearing was cut into muted ribbons of ringing colors and my vision was masked by broad strokes of slow motion lightening t...

17 feb 10

Artisanal Lace

This much I do remember: Jebez Jr. and I had gone shopping for costumes for an afternoon tea party where we wanted to dress like people other than ourselves. We were having a great time not taking li...

12 feb 10

Begin Again

Like a dirty joke with no punch line, or a rhyme with no matching pair, a bikini cannot be separated into a top and bottom and then mixed and rematched with any other separate. A bikini is a bonded d...

01 feb 10

Never Odd or Even

I have a trained crow, which somehow learned to talk. Most people know that parrots can speak, and that mockingbirds can emulate the sounds cascading from almost anything, but few people know that a ...

25 jan 10

Tan-too?

I’ve gotten to the point where I don’t book my own clients. My second assistant used to do it, but he’s proven too valuable as a cutter to pull him off patterns, so instead the new intern books the c...

17 jan 10

Menswear Consequent

Shaking the shadows out of my hair, I stepped into the atelier early this morning and didn’t come out until nine at night. My first action was to sweep my desk clean. It had become a barnacled humpba...

10 jan 10

Sandscape

In my dreams I am returning to the same swimsuit, unable to fix certain problems of drape and contour. The body changes as I stitch, the shape morphs into another form, and my ability to be precise b...

09 jan 10

New Year's Eve - Part II

(If you haven’t read Part I of the New Year’s Eve Party, please read it here…) Part IIInside the central ballroom the main floor had been divided into three levels, like a terraced garden, so that gu...

07 jan 10

New Year's Eve

What started out as a simple New Year’s Eve party ended up out of control, on the streets, and in the gossip columns. My second assistant was jailed, the new interns were asked to do truly unthinkabl...

05 jan 10

Racecar

I learned to sew as a child. I had no video game console at home, so to entertain myself, I either read books, drew pictures or traveled to old-fashioned arcades where coin-op games were still set-up...

30 dec 09

Conversational Ghost

Caught between the shadow of sleep and the light of wakefulness, I dreamt the sound of a ringing phone and sat up in bed to answer it. Upon waking, I realized the phone call was a phantom; nothing ha...

25 dec 09

Two of me

Sometimes I feel like there are two of me; one that commands to jump ahead, and the other that holds me back. When I see something that holds my attention, that causes a little piercing in my memory,...

22 dec 09

Every Action

Living on a boat is glamorous, sure, but it is also like living in a floating sewer. All of the pipes and vents need cleaning or the circulatory system becomes a hothouse for a smell that should only...

21 dec 09

Prêt-à-Porter

This spring I’m opening a pop-up shop in San Francisco. Why San Francisco? Why not Capri, Nice, Cinque Terre or at least somewhere a little warmer? The reason is personal - Tako has family in San Fra...

17 dec 09

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