At a dinner the other day I got into a heated discussion on content marketing. I personally don’t believe content to be a social silver bullet of sorts, but I seem to be in a minority position ...
I love having a tennis table at the office. And now there’s a good reason for it according to this BBC article: “In his book, Amen calls table tennis the best brain sport. It improves han...
One of the most common questions about regarding corporate Facebook marketing is how often should I post the page? The puritans will probably say something along the lines with if you don’t hav...
Charming case study and a very good PR idea. Thanks to Sofia Sunnerlöf for sharing it with me. This isn’t exactly a new case film, but i had missed it. The only thing is this: Is this really a ...
Some years ago, I described the social web as the “Hippie Web”. Some people thought that was funny, especially those who also thought that some of the evangelist reactions was a little bi...
Ouch. I just felt like moving to some place warm and get a job where a corporate skill set wouldn’t be a necessity to stay afloat. My COO privileges should protect me from this, right? No way, ...
Yesterday, Jonas Sjöstedt was elected the new leader of the Swedish Left Party. From a PR perspective, he is a good choice. Sjöstedt is charismatic and intelligent and he can do very well in media fo...
Inspired by Joakim Jardenberg, I decided to add a Tumblr section to the blog. I used to love sharing from google Reader directly into the blog, but since Google removed the sharing and community func...
My name is Jerry Silfwer and Doktor Spinn is my blog on all things PR. You can also subscribe to Spinns Daily PR Links where you find my comments on the latest in PR and social media marketing. Read ...
How Twitter’s Trending Algorithm Picks Its Topics “Getting a spot on the trending list has become so important that television programs hire consultants to help them get there.”Twitter Joins Fa...
Image via WikipediaYou’re one of those Americans who aren’t too comfortable with homosexuals. And you’re running for political office. Of course your campaign ad’s gonna run o...
Cover via AmazonIf you want to understand social media naturals, I think you need to understand introverts. If you’ve read any of all the mematic “What I Whis People Knew About Me” ...
It’s an important issue and a fight worth fighting for sure, but what gets me the most when watching this clip is the power of a well-written speech. Young Zach Wahls is kicking asses and takin...
It’s very difficult to mastermind a movement. Impossible even. But sometimes there are dormant feelings within the population waiting to be triggered.Kalle Lasn, editor of Adbusters, and his co...
I see a lot of companies struggling with their social media efforts in a series of attempts. Here is a pretty normal evolution for a modern company.1. Push Marketing The company realizes that the web...
When I was a kid I dreamt of a world where no injustice could go by unnoticed. It’s a kid’s dream for sure, but what if I was to say that I still believe in such a world to this day? Woul...
Image via CrunchBase As some of you know, Google decided to remove the sharing functions from their Google Reader. You can still post manually to a few networks, but not the way you used to. This is ...
Tweet like a pro: 8 Twitter tools to try Tweet, tweet! “Gameification” and Public Relations Sure, but isn’t gamification sooo last year? :) Something Wicked This Way Comes Sounds interesting. T...
You gotta love that. And I’m so envious of my colleagues who worked at the event in NYC—I heard that it was grand! My name is Jerry Silfwer and Doktor Spinn is my blog on all things PR. You can...
Oh yes, I loathe all people who in the beginning of their blog posts go on about their own lack of productivity, but here I am doing the same obvious mistake. My philosophy is that if you have someth...
The other day, Carl Fredrik Sammeli asked me to push for Prime’s Recruitment Day. Even though I’m happy to do that, I decided to let him work for it a bit first… Hi Carl Fredrik! Co...
Writers Wanted Someone interested? Are Your Fans Talking About This? “Social media consultants have somewhat tripped business owners up by getting them tangled in the “listen first” saga. And w...
Maybe I haven’t thought about the tipping point theory as much as should? I follow Marcus Sheridan’s blog, The Sales Lion. It’s always a good read, he seems like a down-to-earth guy...
Polish left wing politician Katarzyna Lenart takes this campaigning thing to a strange level. Strange sexy maybe, but mostly… strange. I think. Whatever. Why fight it, really? Let’s turn ...
Never Ask a Busy Person to Lunch I think this is the sort of business behavior they don’t teach you in school, lessons you learn the hard way. But, here’s a blog post pretty much summing ...
Image via Wikipedia Social media marketing in Sweden, how are we doing? What’s working for us—and what not working? And how did we end up where we are today and more importantly, how do we get ...
70% of Companies Ignore Customer Complaints on Twitter We still have a long way to go, obviously. Your Processes For Developing Your Online Community “It’s relatively easy to tell companies wha...
Image by DoktorSpinn via Flickr This is a position at the agency where I work in case you might be interested in applying. Note that this is a position for the New York office—positions for the Stock...
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